Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Special Interest Tourism in Barbados - Case Study Example

Comments (0) Cite this document
Barbados attracted almost one million tourist and cruise passenger arrivals in 2007-2008. A popular cruise destination, the country had 406 cruise ship calls in 2007-2008 with about 730,000 cruise passenger arrivals (68% in the winter season). The country has a thriving tourism industry, with tourism arrivals of over 500,000 (2007), complementing the cruise industry arrivals…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.8% of users find it useful
Special Interest Tourism in Barbados
Read TextPreview

Extract of sample "Special Interest Tourism in Barbados"

Download file to see previous pages At that time, cruise passenger arrivals were about 510,000 with 528 cruise ship calls in 2006. Part of the motivation for this strategy related to the clear indications that Caribbean nations were competing aggressively for cruise ship calls and that the traditionally strong position of Barbados (with its port facilities and long history of tourism activity) would lose market share. As its statistics indicate, there has been an almost 15% decline since 2006. Part of this is the increased competition Barbados expected. In addition, repositioning of cruise ship routes and itineraries has also contributed to the decline. The industry is always looking for new destinations to appeal to its markets (particularly repeat cruisers) and Barbados has the added disadvantage of being one of the oldest cruise destinations in the Caribbean.
Of particular interest is the approach Barbados took in developing its cruise strategy. While cruise passenger arrivals declined in 2006, some believe that the partnership approach Barbados took in developing the cruise strategy helped to avoid an even greater decline.
The key theme in the Barbados cruise strategy approach was a consultative and partnership oriented relationship with the cruise industry. ...
Barbados went into the strategy with a conviction that the cruise industry was good for the country and that management and shaping of its benefits to complement Barbados' expectations for tourism sector benefits was the objective.
With the cooperation of the cruise industry, Barbados undertook the following consultations as part of its cruise strategy development:
- Interviews with cruise line executives, those responsible for itinerary development,
cruise ship directors and tourism industry representatives in Barbados;
- Surveys of cruise ship passengers and crew.
Some of the key findings shaping the resulting cruise tourism strategy are described below. The following are excerpts from the 2006 Cruise Tourism Report prepared by ARA Consulting Group for the Barbados Tourism Development Programme and report on surveys conducted in 2006.
From the point of view of cruise line executives, Barbados gets generally high markets. It enjoys very good market recognition, is well known, gets good reviews from passengers, provides good ground tours, and is above average in terms of safety. It has a good image, a high profile, and is considered a good traditional destination. It has potential for attracting up-market cruise passengers for high quality shore excursions like nature tourism, heritage tourism, golf, and similar activities.
The cruise lines believed that services provided by the Barbados Port Authority are more than adequate and that the current cost structure is acceptable, although there is concern about cost increases. In general, they have little concern with congestion problems except for the typical mid-week situation when more than one or two large ships arrive. They were ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Special Interest Tourism in Barbados Case Study”, n.d.)
Retrieved from
(Special Interest Tourism in Barbados Case Study)
“Special Interest Tourism in Barbados Case Study”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Special Interest Tourism in Barbados

Special Interest Tourism Report

...?Special Interest Tourism Report Reference details: Australian Bureau of Statistics 2006, online, 9502.0.55.001 - framework for Australian tourism statistics, 2003, viewed 14 August 2012. Source: Statistical information. Access to item: Easy – Available online. Relevance to this form of Special Interest Tourism: The site provides a framework of international standards with regard to tourism and also illustrates the policies adopted by the government of Australia in order to facilitate the development of tourism industry. Furthermore, the site defines tourism in various concepts in order to evaluate the preferences of the travellers. Moreover, the three prime elements associated with tourism, namely, consumer, product and supplier... are...
10 Pages(2500 words)Essay

Special Interest Tourism

...?Special Interest Tourism Report The discussion of this report majorly focuses on the new trend of tourism that has developed in this periodof industrialisation. Wildlife tourism has increasingly grown in different countries thereby, contributing to the development of the economy, especially of the developing nations. However, due to the rapid increase in footfall of the tourists across the world, negative impacts have also been observed on the wild animals and its habitat. Most importantly, species of different types are found to be fading at an increased rate either due to the shifting observed with regard to their habitat or getting killed for...
12 Pages(3000 words)Essay

Marketing over 50's to St Lucia

...of tourism as a pay exceptional" rose in the 1950s with the development of disposable pay for pay labourers in streamlined nations. The advancement of tourism as an improvement apparatus started in 1969 with a counselling report finished by Checchi and Company, a private universal advancement counselling ?rm spend significant time in tourism and local improvement. It expressed that any yearning to aid the individuals of the Eastern Caribbean could be accomplished through the advancement of tourism. Tourism was pushed as having two fundamental points of interest: a wellspring of wage and a foundation for more stupendous universal...
13 Pages(3250 words)Essay

Transportation Travel behavior

...of the impact of travel demand management on private car use. Transport Policy, 9(2002): 59-70 Gomez-Jacinto, Luis, Martin-Garcia, San and Huyze, Carla. A Model of Tourism Experience and Attitude Change. Annals of Tourism Research, 26.4(1999): 1024-1027. Heberlein, Thomas. Navigating Environmental Attitudes. Oxford: Oxford University Press, 2012. Hjorth, Katrine and Fosgerau, Mogens. Using prospect theory to investigate the low marginal value of travel time for small time changes.Transportation Research Part B , 46(2012): pp. 917-932. Jonsson, Cristina and Devonish, Dwayne. Does Nationality, Gender and Race Affect Travel Motivation? A case of visitors to the Caribbean Island of Barbados....
17 Pages(4250 words)Research Paper

Special Interest Tourism in the UK

...Special Interest Tourism in the UK SPECIAL INTEREST TOURISM IN THE UK GRACE SARKAR Order No. 432854 21 April Table of Contents Introduction 3 Literature Review 3 Methodology 4 Conclusion 6 Sources 7 SPECIAL INTEREST TOURISM IN THE UK Introduction Tourism is an integral part of the economy and the first sight when evaluating tourism in any area is to assess its flora and fauna and then scrutinize the urban areas in the region. Special interest tourism in the United Kingdom (UK) is a challenging issue by any reckoning because of the curious landscape of the United Kingdom. The UK has rich and diverse economy in the south-east whereas the rest... . The...
4 Pages(1000 words)Essay

Special interest tourism innovation package (marketing)

...remedies; the organisation also offers ways in which the mind can work better. The main service under this category is through yoga classes. Yoga helps clients get in touch with their spiritual side and also helps them to put focus back into their lives. This is administered through a yoga expert who conducts classes for interested parties. Idea generation Many Londoners rarely have time to travel outside the country. But this does not mean that they do not need to indulge in a little luxury. Most of them have the financial ability but may not have the time. (Barney, 1991) This package is meant to encourage local tourism. There is a need to make a package especially for locals. Tourism...
12 Pages(3000 words)Essay

Special Interest Tourism

...Special Interest Tourism Task 1. How might it be termed special interest Link your discussion to a number of standard definitions of Special interest tourism and "Dark Tourism" as an example e.g. Poon (1997) Special Interest tourism serves specific purposes of the tourist. According to Douglas, Douglas and Derrett (2001), Special Interest Tourism 'offers provision of customised leisure and recreational experiences driven by the specific expressed interests of individuals...
12 Pages(3000 words)Essay

Special Interest

...Running head: Interest Groups Interest Groups John Q. Wright In the paper, interest groups are discussed and their intrinsic relationship with political parties is detailed. Finally, the impact of interest groups on the policy making of the Congress is evaluated. Interest Groups Introduction Interest Groups are also referred to as Special Interest Groups or Pressure groups, and include any association formed by individuals in a formal method. They have a set of goals and objectives and try to improve and influence public policy in a way that is favorable to them. According to Kollman (1998), the common aim of all the interest groups will cast an effect on the government policy in a way that will be advantageous to them... in a significant...
7 Pages(1750 words)Essay

Special Interest

...plans are also provided to the employees so that they have a source of income even after they retire from the organization. The employees of the organization are also allowed to purchase stock of the company at a discounted rate. The whole range of compensation and benefits creates an interest among the employees to continue delivering the service towards the organization and helps in retaining a large section of the employees. The perks and incentives also motivate them to perform better and help the organization reach its goals and objectives. (Pay and benefits, n. d) Conclusion: The study of the different policies of IBM reflects the fact that the organization has been careful in devising a strategy which suits the...
5 Pages(1250 words)Essay

Special Interest Story

... An Informative Article about the Pros and Cons of Affordable Health Care Act Introduction The Affordable Health Care Act is a famous and controversial feature that many American citizens are not candidly familiar with. Though most of these citizens understand the basic information about what the Act is all about, they lack the in-depth analysis that the Act bears. Among these in-depth facts include how the Act functions, the parties concerned, its benefits to the American citizens and its effects on US economy (ObamaCare Facts 1). This article aims at granting these informative facts to the concerned individuals. The Affordable Health Care Act also bears the name ObamaCare 2010, and it is an implemented health care policy... An Informative...
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Special Interest Tourism in Barbados for FREE!

Contact Us