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Integrated Solutions for Customers - Essay Example

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Provision of integrated solutions to promote operational efficiency and enhance customer value has been a challenge for business organizations since the early 1990s. Integrated solutions refers to variety of high value added services which primarily includes the distribution, finance, maintenance and a host of other "intangible knowledge based" activities aside from the commodities offered by firms…
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Download file to see previous pages The article primarily dealt with an in depth analysis of the five international suppliers of CoPS such as Alstrom Transport, Ericsson Mobile Systems, Thales Training and Simulation, WS Atkins, and Cable and Wireless Global Markets. The case study showed that these firms are engaged in the provision of integrated solutions which somehow became a key competitive advantage in their operations. From these companies, we draw the main features of integrated business solutions which includes value migration, integrated solution business models which are comprised of: "embedded services - using software to embed downstream services, such as maintenance or fault reporting, in the physical system; comprehensive services - to finance, operate and maintain a product during its life cycle; distribution control of profitable channel to market activities; and the provision of products and services together as integrated solutions that address a customer's needs," bundling which goes beyond lumping standardized components, and more focus on customers.
The article also identified two analytical tools in order to understand and act on "solutions imperative. ...Download file to see next pagesRead More
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