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Supply Chain Management College - Case Study Example

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In the series of scenarios depicted in the case study A Pain in the Supply Chain, operations management can talk a toll to the marketing side. Sales team leader Martin Wu is particularly concerned about the operations department producing a lot of products (Butman).
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Supply Chain Management College Case Study
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Download file to see previous pages This creates a bottle neck, which is translated in its inability to supply the eight-pack in the market. This creates a substantial loss in consumer sales which could have uplifted the numbers for the sales and marketing department. The inability to run in full capacity leaves some of its products unmanufactured. This can be seen as an opportunity cost for the company.
Supply chain is indeed "one of the major areas for companies to gain a competitive edge" and operations is the first step (Lee, 2002). Efficient operations management allows the company to cut on costs through efficient labor and capital use and presents desirable products to the marketing people. The Seven Principles of Supply Chain Management suggests that to "develop a supply chain-wide technology strategy that supports multiple levels of decision
making and gives a clear view of the flow of products, services, and information" (David L. Anderson, 1997). The system prepares the company in the short-term, the midterm and the long-term operations. For the daily transaction, this technology will be used to align the "supply" to the "demand" through "sharing of information on orders and daily scheduling" (David L. Anderson, 1997). ...Download file to see next pagesRead More
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