StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

AMP ENERGY DRINK - Essay Example

Comments (0) Cite this document
Summary
AMP Energy Drink was introduced in the year 2001. PepsiCo started its distribution under the brand, Mountain Dew. This beverage recorded enormous popularity and dragged the company's market and attained the position of base trade flavor formula…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.7% of users find it useful
AMP ENERGY DRINK
Read TextPreview

Extract of sample "AMP ENERGY DRINK"

Download file to see previous pages In the starting of year 2007, they lured their consumers with an added flavor of cherry.
AMP Energy was again in the news in March 2008 with the launch of three new line extensions; AMP Energy Elevate, AMP Energy Relaunch and AMP Energy Traction. AMP Energy Relaunch is studded with a pinch of orange citrus flavor, Electrolytes and B-vitamins. AMP Energy Traction will provide soothe with grape flavor, Maltodextrin and D-ribose. Where as AMP Energy Elevate contains a mixed berry flavor and L-Theanine. These products are available on the stores in the packing of 16 oz. single-serve cans. AMP Energy Relaunch is also available in 16 oz. 4-packs.
CCL Container and Mistic Brands, Inc. came together for the national launch of Mistic R and for the first time, recyclable aluminum bottle was used. Then onwards, many energy drinks have started using aluminum bottle cans produced by CCL.
According to Carolyn Green in "Power Up", the primary consumers of this segment of beverages are below 30-35 years of age and are predominantly male. Teenagers and students are major target market elements for the companies and fall in the age group of 12 to 30 years (Green, 2006). Also, as per the reports, high sugar level energy drinks are comparatively more popular among children and women, contrary to the strong taste and flavor energy drinks which are preferred mainly by male consumers. Around 65% of the energy drinks market comprises of male consumers.
A large number of energy drinks products are available in the market. The first group consists of various tea and coffee with green tea. The next group consists of traditional energy drinks like Red Bull and few others. A number of experiments have been carried out in this emerging segment of beverage market like the combination of energy drinks with alcohol like "Hair of the Dog". Also, the combination of energy drinks and smart drinks has struck the market with brands like NOS.
In U.S., energy drinks were introduced in the year 1997 with the entrance of Red Bull (Malinauskas et. al, 2007). The energy drink market reached around $4001 million per fiscal year by 2001. The market valuation in 2005 was around $42 billion. The entire energy drink concept was created in Japan in early 1960s with the creation of Lipovitan.
The major market regions of the energy drinks industry, according to a 2004 survey are (Marketing research, Researchwikis):
Geography
Market Share (%)
Asia Pacific
58.1%
North America
14.7%
Marketing Objective and Communication Objective
Dale Earnhardt Jr. is also proved to be beneficial for Amp promotions. His constant performance is acting as the thrust to this brand. Amp has featured him in ads, limited edition cans and has also created a promo where around 70,000 consumers can autograph his car.
As per the reports, the soft drink market is worth around $56 billion with the sports drink market of around $4 billion. This segment is recording an annual growth of ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“AMP ENERGY DRINK Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
AMP ENERGY DRINK Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/miscellaneous/1521900-amp-energy-drink
(AMP ENERGY DRINK Essay Example | Topics and Well Written Essays - 1000 Words)
AMP ENERGY DRINK Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/miscellaneous/1521900-amp-energy-drink.
“AMP ENERGY DRINK Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1521900-amp-energy-drink.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF AMP ENERGY DRINK

Energy drink marketing

...?CHAPTER III THEORETICAL FRAMEWORK No one can doubt that theories are vital to coming to an understanding of the observations of social phenomena allaround them. Consequently, social research is organised on divergent subjects and is generally supported by one or more theoretical frameworks. A theory is an attempt to explain and explore one or more social phenomena in the light of observations and examinations of different aspects of society. When it comes to the sale of energy drinks and expanding this market, the American economist and sociologist Thorstein Veblen may be of use. Since the upper class of a society maintains various income sources which allow it lead a comfortable and luxurious life, its wealth and resources also multiply...
21 Pages(5250 words)Essay

The Energy Drink of Champions

...The Energy Drink of Champions Introduction Supa-E is the energy drink of champions. The expected date of introduction is December 16, 2012. The market requires a healthy alternative to those that currently exists and Supa-E will fill that requirement. The introductory price for Supa is expected to be £1.5 and will be packaged in 400ml plastic bottles. The market for energy drink is growing and Supa-E is expected to benefit from this growth. In fact, Nutricap Labs (2012) indicates that a survey carried out in 2009 indicates that energy drinks controls 51% of the Sports Nutrition and Weight Loss products market in 2007. The upcoming holiday season should find at least one Supa-E in every ten shopping carts and this should translate...
8 Pages(2000 words)Essay

Business Analysis of Energy Drink

...Business Analysis ID Lecturer Table of Contents Table of Contents 2 Introduction 3 TargetMarket 3 Industrial Analysis 4 Product 5 Place 5 Promotion 6 Price 6 The Reason why our Product is Better 7 Conclusion 8 Bibliography 8 Introduction The business chosen for this paper is that of selling energy drinks and the brand specifically devised for this is known by the name of Aloha Energy Drink. This energy drink aims to hit the market in an instant fashion and become a quick sensation as it is deemed to be a very vibrant brand amongst the urban population of youth, which would include the hip and trendy youngsters - both boys and girls. Therefore it would be correct to fathom that the teenagers are indeed its primary target audience...
6 Pages(1500 words)Essay

Product Strategy - Samson Energy Drink

...1. Situation Analysis Being in the energy drink market and established for long, Samson Energy Drink (SED), found a new market for a drink that wouldgive boost prior to the exercise session. Due to obesity and health concerns, the soft drinks market has come under pressure from energy drinks especially successful drinks like Powerade and Gatorade (Halliday, 2006). SED thus wants to diversify into energy drink primarily for those who engage in early morning exercise sessions. This is necessary because it has been established that after the whole night fast it is essential to have an energy drink before exercises. 1.1 Historical background Samson Energy Drink, based in New Jersey, makes the best tasting energy drink in the market...
8 Pages(2000 words)Case Study

Energy drink case

...Energy drink case Introduction The global beverage industry has seen significant dominance of carbonated drinks in the past. However, the alternative beverage segment of the industry is growing incessantly, as beverages like sport drinks, vitamin infused drinks, and energy drinks in general, progressively gain popularity. Rapid growth in the alternative beverage segment has been apparent from about 2004 to 2005, that is, the mid-2000s (Gamble, 2014). Companies that manufacture and distribute alternative beverages compete primarily on the basis of differentiation of products from conventional drinks and fruit juices. It is, therefore, feasible to posit that market positioning of alternative beverages is largely dependent on product...
7 Pages(1750 words)Research Paper

Monster Energy Drink in Russia

...International Marketing Plan for Monster Energy Drink in Russia Introduction As the international business environment becomes more dynamic because of advances in technology and globalization, more companies are pushing to enter some international markets that were for a long time considered underdeveloped. With countries seeking more cooperation, abolishing restrictive trade laws and regulations, and as trade barriers recede. World economies are becoming more interdependent (Packaged Facts, 2013). Moreover, because of saturation and stiff competition in local domestic markets, companies in developed economies have to actively pursue newer markets to improve their revenues and profit margins. Today, countries in the BRICS block...
9 Pages(2250 words)Essay

Water and Energy Versus The Ideal US Population

...US CONSUMPTION OF ENERGY AND LUXURIOUS ITEMS AFFECT BIODIVERSITY AND CONSERVATION EFFORTS AROUND THE WORLD Introduction Species extinction is occurring at an alarming rate, up to 1000 times faster than their natural rate of extinction. Scientists estimate that as many as 137 species disappear from the Earth each day. This adds up to an astounding 50,000 species disappearing every year.1 Over exploitation is the major factor causing serious treats to the biodiversity, this includes over hunting, over fishing, felling forests, habitat destruction and pollution. Tropical forests are disappearing at a rate of 76,000 km2 per year. This results in the estimated loss of 4000 to 6000 species per year. Human beings are encroaching on the habitats...
12 Pages(3000 words)Assignment

Renewable Sources of Energy in the Green Computing

With most of the corporate these days giving due consideration to their energy bills, green computing has found its place in the priority list for most of the CEOs. Apart from this, another important reason for the application of green computing goes to the increased carbon emission that the world is facing due to a surge in the consumption of non-renewable sources of energy.

Green computing is the latest buzz in the world of computing in order to protect the globe from the lethal attack of global warming. We first have a look at the phenomenon of global warming. Global warming is a dramatic and unexpected surge in the temperature of the earth, which is a common abode for many different species and not just human beings...
7 Pages(1750 words)Report

Energy Expenditure During Walking and Jogging

Although walking is frequently dismissed as too easy or not difficult enough by fitness experts, the exercise itself bestows just as much benefit to the exerciser as jogging or running, with less of the jarring effects of more intense locomotion. This leads to a dramatically lower dropout rate of participants, meaning staying motivated is simpler on a walking regimen. Jogging, in contrast, requires additional effort without statistically significant improvements in time used in the workout, which leads to questions of whether walking or jogging is the more beneficial activity given the same resources. Based on the evidence that negates claims of an advantage for jogging, and evidence that jogging can lead to damage of body structu...
7 Pages(1750 words)Assignment

Product and Pricing - Energy Drink

...Product and Pricing - Energy Drink Table of Contents Background 2 Target market 3 Positioning statement and competitive advantage 5 Product description 6 Pricing strategy 8 Reference 10 Purpose The purpose of this report is to develop a new product development plan. The main aim is to gather practical experience in conducting research, analysing market situation, customer behaviour and developing products that fulfils customer’s requirement in a better manner. This was a life time learning experience for me as I realised the wide chasm that exits between marketing theories learned at college and their real life application. There are many hidden factors that one come across while developing a plan for a new product. Therefore, just...
10 Pages(2500 words)Assignment

Wave Kinetics and Tidal Energy as an Alternative Energy Resources

...Wave Kinetics and Tidal Energy as an Alternative Energy Resources No: Wave Kinetics and Tidal Energy as an Alternative Energy Resources The law of conservation of energy states, “Energy can neither be created nor it can be destroyed, it can be transformed from one form to another” (Denecke 2006). If we look around, we can find many resources of energy like the fossil fuel has the chemical energy stored in it and when it is burnt, the chemical energy transforms to thermal energy, which can be utilized for majority of purposes. Wind has also energy stored in it, which can be transformed to a usable form by utilizing windmills or wind generators. Similarly sun provides us both light energy and thermal energy. Both of the solar energy types...
7 Pages(1750 words)Assignment

Alternative Energy Sources: A Panacea to Oil Dependence

...Alternative Energy Sources: A Panacea to Oil Dependence? and number submitted Alternative Energy Sources: A Panacea to Oil Dependence? Outline 1) Introduction 2) Advantages of renewable resources a. Reduced amount of pollution b. Less global warming c. Will never deplete d. Cheaper compared to oil in the long run e. Increase the independence of non-oil producing countries f. Promote peace g. Even distribution of resources 3) Drawbacks of renewable energy a. Still in developmental stages b. Can only produce energy for a specified time c. Extra electricity produced cannot be stored d. Extraction and storage of certain elements (hydrogen) are difficult. 4) Conclusion Alternative Energy Sources: A Panacea to Oil Dependence...
8 Pages(2000 words)Literature review

The Impact of Renewable and Non-renewable Energy Sources on Earth

...The Impact of Renewable and Non-renewable Energy Sources on Our Earth... How Does Each One Help or Hinder Our Future? Introduction Energy can be defined as the degree of force which is when applied to certain objects is capable of moving one object from one position to another. There are different forms of energy such as kinetic energy, potential energy, light energy, sound energy, gravitational energy, nuclear energy or any other type of energy that can be easily altered into other forms and hence the total energy is most likely to remain the same. However, energy can be classified into two main groups such as renewable as well as non-renewable energy (The National Academics Press, 2012). Renewable energy can be defined as the energy...
9 Pages(2250 words)Term Paper

Is Sustainability Energy a Realistic Goal in the Near Future

...Is Sustainability Energy a realistic goal in the near future? al Affiliation Is Sustainability Energy a realistic goal in the near future? Introduction Since the inception of the industrial age, the ability to use and harness different energy forms has transformed billions of people in terms of living conditions enabling them to enjoy mobility and a level of comfort that freed them to perform increasingly productive tasks and is unprecedented in human history. The steady growth in energy consumption for most of the last 200 years has been closely tied to rising levels of economic and prosperity opportunities in much of the world. Humanity however now finds itself confronting a huge challenge in sustaining its energy sources...
11 Pages(2750 words)Term Paper

Solar Energy Made Economical

... Solar Energy: Economical for the Environment Solar energy is energy coming from the sun used as fuel to generate electricity. Solar energy is a renewable energy since the sun’s rays is unlimited. The sun is inexhaustible and absolutely free. The heat and light coming from the sun are good sources for power that promises environmental advantages, economical solutions for power generations, and sustainable sources for very long time. The world is growing more industrialized as time goes by. Thus, there is a projected higher need of energy and power to run all the industries and businesses. The world has been relying on fossil fuels dominantly for a long time. However, it can not provide energy forever. The supply of oil and gas can...
6 Pages(1500 words)Term Paper

Impact of Portable Air Cleaners and Energy Use

... Impact of Portable Air Cleaners and Energy use Indoor air pollutants are undesirable, sometimes detrimental materials in the air within the house. They range from chemicals to dusts to radon. Indoor air pollution is categorized among the upper five environmental risks to health. The study sought to answer two questions. 1) To determine which air cleaner is more efficient between a central HVAC with filters and a portable air cleaner. 2) The study seeks to compare the difference in energy consumption between the two air cleaning devices. There exists varying air cleaners, and there are also different indoor air pollutants. The study found that pollutants that can distress air quality in the home are categorized into particulate matter...
12 Pages(3000 words)Literature review

Change Waste to Energy, Generating Electricity from Garbage and Pollution in United States

... ID: Research Paper: Change waste to energy, generating electri from garbage and pollution in United States Introduction Lifestyle of modern consumer influences their consumption habits. A huge amount of waste is generated throughout the world which is causing a major problem in maintaining environmental balance. Converting waste products into energy is a very innovative process in producing electricity, heat etc. This is a process of energy recovery. Waste to energy involves burning of residential, commercial and hazardous waste including plastics, paper, food scraps and metals. Renewable energy has a significant role in developing fossil fuel in United States. Combustion of organic waste recovers huge amount of energy. In case...
16 Pages(4000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic AMP ENERGY DRINK for FREE!

Contact Us