World Vision's Marketing Strategy - Case Study Example

Running Head: Marketing to save lives World Vision's Marketing Strategy Marketing to save lives World Vision's Marketing Strategy [Writer's Name][Institute's Name]Marketing to save lives: World Vision's Marketing StrategyQuestion number 4Nash, (2000) says that there are two main groups of target audiences that are to be targeted by the World Vision and these are the ones including church people and the second group is the general New Zealand based audience. In both of these cases the marketing strategy is being applied by the organization so the target audient is aware of the goals and aims that the World Vision has and the strategies by which the World vision is pursuing the goals that it has.

Ferrell, Hartline, and Lucas, (2002) say that the marketing strategy that has been used in case of the church related audience is much better and analytical as compared to the strategy being used in case of the general new Zealanders. It can be argued here that the strategy that is being used in case of the church audience is the one that not only attracted more audience as the children and the parents along with the officials from the churches but it has been able to make the fund raising possible.

One main point that can be noticed in this case is the innovation that has been applied in the marketing in the church as the publications, as these are the ones that can make people more aware of the strategies and goals that World Vision has.Walker, (2008) say that in case of the marketing strategy that has been used on the general New Zealand public is not innovative enough and it has failed to attract the audience from the country. The same kinds of the marketing starategies have been used by all the other charity organizations.

The television ads need to make the audience realise the fact of the poverty as well as the horrors that are associated with it. The advertisements have been using the celebrities and this has been the most commonly used strategy these days which has not been too effective. Question number 5 Bradley, (2005) says that in order to raise more and more money and to gain more exposure there is an increasing need for the sponsors especially in the case of the organizations which are working on the charity business and World Vision is one of them.

Sponsoring can be beneficial to the World Vision itself but in addition to this there can be more fund raising so as to start on the projects that can help the children living in poverty in New Zealand. In this case the one main fact that has to be added here is that there are many charity based organizations which are working to gain more and more sponsors thereby the one main challenge that is being faced by World Vision in this case is greater competition.Ferrell, Hartline, and Lucas, (2002) says that the main strategy that is to be applied by the World Vision include the proper marketing strategy as it is said that the marketing strategy that is being implied by an organization can be the aces card.

In this case the data that has to be marketed by the World Vision is related to the benefits that they have been selling to the poverty struck children and the number of the children that have been helped. Moreover the number of the children houses that the World Vision has in order to help the children. In addition to the general marketing that is being done by the organization, marketing of this kind is the one that is targeting the sponsors and it has been seen that the sponsors are always looking into the main projects that are being run by the organization in accordance to the goals that have been set by the particular organization.

Marketing has been known as the one main strategy that can play important roles for the organization and it has been seen that the main success factors that make the differences for the organization is the marketing. ReferencesBradley, Frank. (2005). International marketing strategy. 5th Edition. Financial Times/Prentice Hall.Ferrell, C. O., Hartline, D. Michael ., and Lucas, George. (2002). Marketing strategy. 2nd Edition. South-Western. Nash, L. Edward. (2000). Direct marketing: strategy, planning, execution.

4th Edition. McGraw-Hill Professional.Walker, C. Orville. (2008). Marketing strategy: a decision-focused approach. McGraw-Hill.