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Sponsorship Proposal - Essay Example

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The foregoing proposal is a prospectus of sponsorship request for support of Nikon Australia's Research and Development Division's reintroduction and enhancement of the company's NIKONOS series cameras, and toward advancement of integrated marketing efforts in the sport consumer market segment…
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Download file to see previous pages The forthcoming three years extends an opportunity to the R+D division of our regional business, as the national company ramps up to accelerate market share. Our innovative staff knows Oz, and nowhere on this planet might photographers find a better aquatic venue for employing our new NIKONOS series cameras than our Great Barrier Reef. To this end, we request consideration of our request for AUS $ 3 million to support our efforts toward introduction of our new NIKONOS SoPA (South Pacific) model, and to enhance our potential to exceed expectations in terms of consumer impact in the sports camera market.
The initiation of the NIKONOS SoPa is Nikon Australia's latest regional product. Unique to our national expansion in underwater photography, the new South Pacific model debuts here in Australia, with global extension of the complete underwater camera equipment line by 2014. Roll out of the SoPa is scheduled to proceed in the South Pacific region by 2012. Marketed through new and traditional media, events, press and tourism, the camera is slated to hit the Australian market in September of 2010, the commencement of our Summer season. Research and development is looking for new ways to enhance the quality of the lens in the product, as new instruments are tested, and risk assessment applied to development and manufacturing of forthcoming models.

The NIKONOS SoPa series camera is prefaced forty years of underwater photographic use. The popularity of the camera's versatility is shown to us year after year, as customers communicate the durability and performance of Nikon's technology in bad weather conditions, and exposure to water spray. Our customers are sports people. One only has to look to the creativity of Japanese sports fans utilizing the NIKONOS at beer-pouring parties in celebration of the professional baseball championships to understand the effectiveness of our product. The NIKONOS goes where single-lens reflex cameras cannot.

As we move toward the latter half of 2010, we are proud to maintain that our efforts to provide globe with technology that has not rival have succeeded. Unparalleled in market segment, our NIKONOS series cameras are not to be beat by competitors. The reality is that our underwater cameras are a synergy of distinctive technological factors. At Nikon, all of our products are crafted with the highest degree of engineering expertise. From research, design and development to careful manufacturing, the Nikon brand bears the mark of distinction and quality. The waterproof capability of the NIKONOS series cameras is the result of a composition of integrated lenses, Speedlight, and a seamless systemic compatibility with the product's line of underwater sports technology accessories.

Discontinuation of the NIKONOS in the 1990s has allowed us much time to consider this vintage product's potential and its legacy. In the field of underwater photography, the method for taking pictures involves 'a land-use single-lens reflex camera enclosed in water pressure-resistant casing, or housing' (Nikon 2010). Steady evolution of this process drove professionals to newer options in aquatic imaging. However, in response to much demand by fans of the former, discontinued NIKONOS camera series, Nikon has decided to reintroduce the product, ...Download file to see next pagesRead More
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