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Walt Dysney - Case Study Example

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The Walt Disney Group is indeed one of the pioneering companies in the field of entertainment. Known for its expertise in the field, the company has divided its business in to four major segments namely, Studio Entertainment, Parks and Resorts, Consumer Products, and Media Networks…
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The three key elements of such a technology project plan are described below; a. Databases: Detailed information about the existing customers, prospective customers, types of services available, customer orders, other inventory items etc. forms a crucial component of the database. The information, thus generated, can be used to track the periodicity of the customer/s in using the services of the company, tracking of orders, customer preferences etc. Such information can subsequently be used to improve the services of the company. b. Programming: After the company has set up the requisite databases, there's a need to integrate the different database items into one common entity to make the online experience a wholesome e-commerce activity.

This can be achieved when there is built-in programming and software coding to assist the database integration and providing a useful user-friendly graphical user interface (GUI). The GUI can be of different types for different segment of customers. The programming also facilitates creation of the order/s, invoice generation, accepting the payment and communicating the shipping details. The programming must make the e-commerce website easy to handle even for a non-technical user. Programming tools like visual basic, java, html, C++ etc.

are the most popular one's for creating a user friendly interface.c. Networks: For providing a reliable communication networks function as the backbone. In today's era of Information Technology the world is increasingly becoming networked, technical, and closer to each other. Communication networks are generally defined based on their size and complexity. In general the three main types of networks are Local Area Networks (LAN), Metropolitan Area Networks (MAN) and Wide Area Networks (WAN). Networks not only help the company in information/ data sharing, but it also helps in improving efficiency and reducing costs.

When the databases are interconnected though internet or any other type of networking, it also helps in reducing data redundancy and simplification of error handling mechanism. The company can opt for an appropriate network depending upon the type of requirements. Intranets will be used by the company people to update the information for the general user. For example to connection all adjoining database centres within premises the company can set up a LAN; to connect two or more company offices within the city the company can set up a MAN while for connecting such data centres located across the countries or regions, it can set up a WAN.

Internet will of course be the interface for the user and company officials on the move. Networks will therefore be extremely useful to manage customer orders and inventory.In addition to the above mentioned elements the technology implementation plan requires use of some more assisting technologies so that the new technological solution does not adversely affect any individual/ party concerned with the company. i. Use Cases in System Analysis and Design: Henney (2007) states that, "A 'use case' represents a case of use of a system, ideally one that captures a functional requirement in terms of an identifiable and testable goal.

" Therefore Disney

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