Strategic Management of Technology - Essay Example

Companies such as IBM, Microsoft, Oracle to name a few, have been beset with the task of identifying suitable locations around the globe to set up infrastructures to profit on specialized workforce and competitive pricing. Look no further, for India is the destination for you. Algeiser Software Pvt. Ltd., a medium-sized software company employing 300 software engineers, is looking to improve its stakes in the international market through rigorous marketing and presentations. The strength of the Algeiser lies in its highly qualified loyal engineers, who believe that with the globalization of Indian markets to foreign investment and tie-ups, there are strong possibilities of the company going places.

Many foreign companies would be participating in taking advantage of the liberalized policy by the Indian government to promote its well qualified workforce and cheap labour. The company's General Manager, Projects, Mr. Mukund Malhotra is well aware of his company's assets and is quite confident of coming up with a contingency plan to compete in this highly competitive market. The company directors are sure that with further inputs from Mr. Malhotra, and using his experience and tactical business development portfolio, Algeiser Software Pvt. Ltd. .

India is one of the fastest growing IT and telecom markets in the world today. The Indian IT market grew at over 26% in 2005, which included domestic BPO-ITeS, providing tremendous opportunities for IT and telecom vendors and service providers. Ranked as the 18th highest spender in IT in 2005, India is poised for greater growth and is expected to move up the table to 13th position in 2010. Its IT and Telecommunications markets provides trends and market dynamics for the IT and telecom industry, highlighting various products/segments driving the market like PCs, enterprise systems, storage, MFDs, IT Services, packaged software, BPO, enterprise applications, telecom services, datacom and so on.

Leading hardware, software and services providers in India include, Cisco Systems, HCL, HP, IBM, Infosys, Microsoft, NIIT, Oracle, Satyam, Sun Microsystems, TCS, and Wipro (IDC, 2007).1. Strategy Strategy plays an important part in the success of any organization. Imagine what would happen if one were to start an organisation without even considering its overall objectives and contingencies. Strategic management is the organisation of products, services, processes and systems; the elements present within the operating and wider environment of the enterprise, leading to effective growth and success.

These elements require proper direction to generate an everlasting, successful, profitable, effective and innovative business system. This is the prerogative of a successful strategic business management. Algeiser Software Pvt. Ltd. faces major hurdles in the form of financial limitations, and international exposure to compete with these mega giants. With its limited financial backing, the company will have to remain content with its present market share, which is