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Burger Joint - Case Study Example

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A burger Joint which revolutionised the American lifestyle and started the fast food culture, In-N-Out burger has had 3 generations of managers and has survived a race constituting competitors' who're spread out globally. Unlike Mc Donald's and Carl's Jr who rely heavily on technology and advertising to fuel their business, the In N out Burger chain stands out in its techniques and relies on simple business principles to sustain and fuel its growth…
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Burger Joint

Download file to see previous pages... The chain which originally started off at Baldwin Park has now assumed cult status and generates revenues in millions. Adored by celebrities and the masses alike, the fat, juicy perfect burgers find their way into celebrations and have satisfied hungers for decades now.
This is the radio jingle which most Californians would probably remember more accurately than the national anthem. Quality can add wonders to even the most basic advertising. The delicious burgers churned out by the chain can speak more than any advertisements.
Started off in an Era of Post War development, the chain finds its humble beginnings in the dreams of the young couple Harry and Esther, both from the Military background. After they met at a common workplace, Harry and Esther not only found companionship but also the perfect business partners in each other. While Esther was grounded, gentle and calm, Harry was the Maverick, going by his guts to reach out to new avenues. She managed the accounts, while Harry took care of everything including Quality and the logistics.
The synders found a partner and the much needed funds to fuel their business in Charles Noddin who invested a sum of $5000.However the business relations between the two associates soured and they decided to split ways soon afterwards when Harry insisted on keeping the price low and bettering quality while Charles wanted to take the practical and commonly followed route of increasing profits through cost cutting and price increase. Harry was stubborn in his ways and detested listening to others when he thought he was right-hence the store remained independent hence forth under his regime.
The chain under the synders thrived on a system which ran on 3 simple words-Quality, cleanliness and Service. Harry was determined to bring in the best in all 3. And hence the buns were baked fresh everyday; the store personals always had a smile to share, and the open kitchen was visibly spic and span. And that's how the burgers found themselves staying on par, if not surging ahead of the competition. While the competition was busy franchising, In N out maintained a strict decree in maintaining it as a family owned business. This helped the chain maintain quality. And when it came to quality, Harry had got his formula right-He insisted on using only the best bits of the tomatoes and discarding the rest. He selected the best quality beef himself, and got in touch with suppliers frequently to maintain the best standards. There had to be perfection in every step that constituted the making of a Burger. This was the sole secret to the beginnings of the enormous success his creation was to become.
As freshness and quality became the Mantras, only the freshest meat, potatoes and buns found their way into the kitchens. The chain diverted advertising funds towards increasing quality. This in turn led to increasing word of mouth publicity which worked better than churning out print and television ads.
The Synders were not shy of exploring- and hence they found lifelong friends, business rivals and advisers in the Karchers, who were to own the entrepreneurial success-Jr carl's. Both the synders and the Karchers believed in creating their own ...Download file to see next pagesRead More
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