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Carrying out research into advertising - PowerPoint Presentation Example

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Advertising research is a specialized form of marketing research conducted to improve the efficacy of advertising. It can entail a variety of research approaches, including psychological, sociological, economic, and other perspectives.
Marketing research data collection (often called survey fielding) is the point at which the finalized questionnaire (survey instrument) is used in gathering information among the chosen sample segments…
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Carrying out research into advertising
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Download file to see previous pages There are a variety of data collection methodologies to consider.
Types of statistical survey data analysis that might be performed are simple frequency distributions, crosstab analysis, multiple regression (driver analysis), cluster analysis, factor analysis, perceptual mapping (multidimensional scaling), structural equation modeling and data mining. The more complex the needed level of statistical data analysis is, the more time and cost it will take to execute.
Advertizing Research can be conducted to increase the potential of advertisements thorough any medium like radio, TV, print, outdoor billboards etc. (Batra) There are two types of advertising research. ...Download file to see next pagesRead More
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