We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Online Shopping in Thailand - Research Proposal Example

Comments (0)
Summary
The rapid growth of internet has converted the thinking animal to lazy lass as most of the works are performed online minimizing the physical activity. Online shopping is boosting the economic growth of most of the countries around the world and it is estimated that business to consumer ecommerce sales will increase by 23.3.% annually in Asia and the Pacific region…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Online Shopping in Thailand

Download file to see previous pages... Therefore it has become necessary to conceptualize a online shopping mode that suits the Thai culture and satisfies most of the needs of the consumers. The present study intends to do so through quantitative methodology by undertaking survey through questionnaires and perform parallel research so as to collect information regarding their problems and requirements in the online shopping that may encourage them to make online purchases. The collected data further will be compiled and analyzed in tabulated format to arrive at a formidable conclusion and recommendations for conceptualizing online shopping in Thailand.
The use of internet has increased to such an extent that most of the activities are performed online. Ho and Wu (1999) mentioned that the World Wide Web (WWW) users have been multiplying rapidly and have widely spread into all walks of life.1 Hsi -Jui Wu and Li (n.d.) also mentions that the progress and popularization of information technology and internet has led to enormous growth in the global ecommerce market. It is further stated that volume of B2C e-commerce sales will increase 23.3% annually in Asia Pacific Region and will reach $16.87 billion in 2011. Countries like Japan and Korea, who are having experience in B2C ecommerce markets, are facing stiff challenges from developing countries like India, China, Thailand, the Philippines and Malaysia.2 Orton and Windham (2000) pointed out that Australia, China, India, Indonesia, Japan, Thailand, Korea, Malaysia, New Zealand, the Philippines, Singapore and Taiwan are the broad regions in Asia and the Pacific where 94 percent of the online sales are through Japan, Korea and Australia which suggests that the people in the other parts are not so user friendly and do not trust in online shopping.3 According to National Statistical Office, there were about 928,000 computers in use in Thai households during 2001 which is equivalent to 5.75 computers per 100 households and it was also found that there were an about 3.54 million internet user which is 3.83 times the number of computer owners which means that most users access internet through homes, offices, caf, etc.4 Laosethakul and Boulton (2005) stated that Thailand with a population of 66 million had seen a steady growth in the number of internet users from 4.8 million in 2002 to 7 million in 2004 which propelled the volume of ecommerce sales in Thailand to US$ 500 million in 2003 and US $750 million in 2004. However, the Thailand Internet User Profile 2004 Survey reported top four reasons stopping the consumers to shop online which were the trust as they cannot see/feel the products, distrust for online merchandisers, unwillingness to reveal the details of credit card, and slow processes along with computer viruses and slow internet speed.5 So in future any companies planning to develop an online shopping portal for the Thai consumers, the above problems need to be addressed. Laosethakul et al (2007) states that Thai consumers are still practicing the traditional shopping due its convenience associated ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Online dating
The research employs varied research methods and utilizes data collection methods such as surveys, experiments, secondary sources and existing data for collecting information-sampling method.
7 Pages(1750 words)Research Proposal
Factors Influencing Online Shopping Behavior of the Consumers of Thailand

The entire study discusses the various factors like Trust in online shopping, Consumer rights and security, Intentions in online shopping, Culture, personal values, Family and friend’s reference regarding online shopping etc. which actually affects the consumer’s perspective and action towards online shopping.

2 Pages(500 words)Dissertation
E-shopping and Saudi Consumer Decision
With this speed of internet penetration, the users of the internet have demanded many facilities on the internet. Many businesses have been shifted to the internet for reaching out their consumers. E-shopping facilities that are provided to the Saudi consumes have modified the decision in purchasing behavior.
9 Pages(2250 words)Research Proposal
Online Banking
Online banking has with it brought great change on how financial and non-financial transactions are carried out today everywhere in the world. With online banking, one is able to apply for loan, shop, get insured, pay bills, deposit checks and even mortgage property from the comfort of one's home.
12 Pages(3000 words)Research Proposal
Determinants of Effective Tax Rate in Thailand
In order to take a closer look at this idea, several works of literature will be explored. The works of literature will help the researcher see the progression of the tax reforms, and also analyze how corporations are responding to the tax reforms being implemented.
11 Pages(2750 words)Research Proposal
Determinants of Effective Tax Rate in Thailand
Collecting different types of taxes is one important source of such funds. The tax rate depends not only upon the economic condition of the country, but it also depends upon a number of international factors. For example, these days the oil prices are heading down
5 Pages(1250 words)Research Proposal
Online shopping
The consumers can be in form of individuals or business (WINDWALKER 2002, pg5). In case of individual shopping the process is called business-to-consumer (B2C) online shopping; while whenever business entities do shopping the process is called
4 Pages(1000 words)Research Paper
The effects of social media on online shopping with especial reference to consumers buying behaviour and demand patterns
Through the online market, an organization can market itself very efficiently without incurring big budgets. By this, the company could experience an increase in demand for their business. Additionally, through the online world, can quickly identify business
4 Pages(1000 words)Research Proposal
Energy policy and technology (Energy in developing countries, Thailand)
he notion of greenhouse emissions has now become interrelated with economic growth due to various economic barriers in absence of greenhouse compliance. As a result, developing countries are now endeavoring to arrange alternative energy sources, particularly renewable energy
4 Pages(1000 words)Research Proposal
Online marketing proposal
Groupon was introduced in the year 2008 and is headquartered in Chicago. The company operates in the online deal industry and is currently holding the
10 Pages(2500 words)Research Proposal
Let us find you another Research Proposal on topic Online Shopping in Thailand for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us