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Marketing Planing - Essay Example

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For every business, marketing planning is important part of management because it ensures development and growth, profitability and performance of a company. The case of the Econocar shows that many companies have to develop marking plans for non-existed products and predict possible market changes and consumer demands…
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Marketing Planing

Download file to see previous pages... The advantage of the Econocer is low emission and low cost. One of the main problems for Tomoco Company and its Marketing manager Clive Smith is competition and development of the batteries for the Econocer. The batteries for the Econocer do not exist and it will take to develop this product. The main threat for Tomoco Company is that its direct competitor, Ishimuru Motors, announced the development of the same green car to be launched by late 2009.
The proposition made by Sandeep is very attract for Tomoco Company because it will help to clarify marketing plans and objectives, and develop batteries for the Econocer. Thus, this step will damage the reputation and image of Tomoco Company. Ethical decision-making is one of the most important and crucial elements of business. If Clive Smith decides to ''employ" a younger cousin of Sandeep, it will be unethical and can lead to criminal responsibility for Tomoco Company and 'a spy'. Most people acknowledge that they have moral shortcomings, but simply viewing evil as caused by evil people is obviously incomplete and inadequate. A host of mixed motives, many of which are good, usually operate. Acting on narrow loyalties may be one motive (Crawford 64). People may justify their behavior by telling themselves they benefit others, feed their families, increase their companies' profits, and make their stockholders happy. A desire for material gain, prestige, and power may well be operating. Sometimes people are driven by the expediency of getting a job done, of reaching an objective with as little time and effort as possible. Thus, all these situations are unethical and lead to tragic outcomes for the company and people (Crawford 54).
Tomoco Company should not accept the proposal made by Sandeep because it can lead to troubles and financial loss instead of expected profits. Litigation and negative publicity will cause Tomoco billions of dollars even before the product is launched. This case shows that people constantly struggle with the tension between rights and responsibilities, and conscientious people seek to balance the tensions in meaningful and fair ways. Also, it is possible to assume that it would be difficult for Tomoco to keep everything in secret and avoid publicity of this deal. Beyond a person's group is the broad political, social, and cultural landscape of society. Social values are another powerful source of guidelines for ethical decision making (Lipe, 54). These cultural values and traditions are not always positive. Although values are sometimes nebulous, they can be articulated with a considerable degree of accuracy and meaning. This case raises a question: what is the obligation to the organization In a commercial context, an employee agrees to give talent, effort, time, cooperation and harmony in relations with colleagues, and loyalty to the organization and its enterprise. According to legal standards, loyalty often involves confidentiality, and for an employee to spread key inside information to an outside audience is a direct violation of the contractual understanding. Organizations have trade secrets that must be kept from competitors, and any revelation of these secrets is a gross violation of contractual expectations. Perhaps a pledge of secrecy is valid when revelations would be unfairly damaging to the organizatio ...Download file to see next pagesRead More
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