The Global Future - Case Study Example

This will present the company's strengths and critical issues which will impact the company's success in the new market. The report explains how Grapevine will use its capabilities to sustain and increase profitability. The report gives an overview of the organization's mission, vision and objectives and then explains the environmental factors which affect the business. The environment is scanned with using both the SWOT and PEST analysis. The results are used to identify key strategic areas for the company to focus on.

Within the next five years Grapevine will be a leader in the market and will help clients grow and expand their businesses by providing innovative, reliable and effective marketing solutions. We will remain a financially firm company and work towards securing our employee and customer interests. Our company works towards providing consultation in addition to a complete range of cost effective marketing solutions for businesses that require rapid results to meet their market and financial goals.

The analysis of the environment is essential for understanding the future potential of the organization and its business success ( Covello & Hazelgern, 2005). This section looks into the current and potential situation of the environment in which the company will operate. . To be recognized as a leader in marketing consulting and communication services.To provide a complete range of innovative marketing services that meet customer needsTo keep our overall goals and objectives in line with those of our clientsTo establish long lasting relationships with our clientsTo keep our overall mission, vision, objectives and values in line with those of our customers3.

4 PositionOur company works towards providing consultation in addition to a complete range of cost effective marketing solutions for businesses that require rapid results to meet their market and financial goals.4. Environmental ScanThe analysis of the environment is essential for understanding the future potential of the organization and its business success ( Covello & Hazelgern, 2005). This section looks into the current and potential situation of the environment in which the company will operate.

The first portion of the environment scan is the macro-scan which examines the environment at a broad level. The second portion is the micro-scan which analysis the situation at the organization level. 4.1 Part 1 Macro-scan4.1.1 PESTEL FrameworkThe acronym PESTEL stands for political, economic, social, technological, environment and legal factors. The PESTEL analysis is a framework that categorizes the environmental influences. This analysis describes how successful or profitable a business will be and how attractive it is for investment (Martin & Thompson, 2005).

Political SituationThe legislation in the host country market favors entry into the market particularly in case of licensing and franchising. However, the future of the legislation and the political situation of the country are