We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Strategic Management Pharmaceutical - Essay Example

Comments (0)
Pfizer, Inc. is a leading pharmaceutical company which spends of $7.4 billion in R&D activities. The company has a clear growth strategy which fit into the overall corporate strategy (www.pfizer.com). The remarkable feature of Pfizer, Inc is that the company is concerned not so much with resources, but rather with organizational capabilities and the ways of organizing activities and units within the firm, in that such ways must enable growth through a more efficient use and application of these resources.
Download full paper
Strategic Management Pharmaceutical
Read TextPreview

Extract of sample
Strategic Management Pharmaceutical

Download file to see previous pages... Pfizer Inc. pays a special attention to the product mix and geographical location (Johnson, Scholes 1998). Pfizer Inc. follows two pathways: growth with the same products in the same markets and development of new products for the same markets. Pfizer Inc follows vertical-integration which allows the company to integrate upwards. Also, growth strategy involves HRM and resource location aimed to meet the highest industry requirements and customers' demands. It was stated above that marketing departments work more closely with R&D departments to ensure that the products which are developed are those which cater for the changing needs of target customers and different needs of varying customer segments. In recent years, high failure rates in the introduction of new products have led departments to be very risk averse, with most 'new' products emerging being merely extensions of existing product lines and not truly new and innovative offerings. Its best selling and innovative products include Lipitor, Diflucan, Zithromax, Viagra, Celebrex etc. ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
The Global Pharmaceutical Industry: Swallowing a bitter pill' Case Study
Porter’s Five Forces that explain environmental factors affecting operations of business entities include threats of entrants, degree of rivalry amongst the existing firms, bargaining power of suppliers, bargaining power of buyers, and closeness of substitute products.
4 Pages(1000 words)Essay
Business Strategic Management
Johnson & Johnson has large number of employees operating in more than 250 companies in around 57 countries of the world. All the operating companies of Johnson & Johnson have three principal strategic business groups or units which are pharmaceutical group, consumer division, diagnostics and medical devices.
11 Pages(2750 words)Essay
The Global Pharmaceutical Industry
The essay "the global pharmaceutical industry" aims to integrate appropriate theory to critically analyse the macro-environmental factors that have influenced the development of the global pharmaceutical industry during the period of the case.Macro-environmental factors are socio- cultural, political, legal, environmental, economic and technological.
3 Pages(750 words)Essay
Strategic management
In this adventure they engage in actions that are quite far away from the interests of the organization to ensure they satisfy the interest of their stakeholders for continues success in terms of profitability and growth (McWilliams et al 2006, p.20). A company is surrounded by stakeholders such as the shareholders who are the owners and the society who are majorly the consumers and the directors have the responsibility of ensuring they serve their interest so that they are all satisfied (Baghi, Rubaltelli and Tedeschi 2009, p.64).
3 Pages(750 words)Essay
The challenges of finding talent in pharmaceutical MNEs
Remain competitive in a turbulent business environment is the key success mantra for any business. Odonez de Pablos (2004) raised a valid question that whether we are heading towards a business environment where supply of human resource is plenty but presence of talented human resource is very less in comparison to labour market demand.
19 Pages(4750 words)Essay
Strategic Management and Strategic Competitiveness
Basically the company operates in three major segments that are performance chemicals, pharmaceutical ingredients and human health. The company operates in nine countries and distributes over 1100 chemical compounds used chiefly as the raw materials or finished products.
4 Pages(1000 words)Essay
Strategic management
Strategic management is the essence for the success of any organization. You cannot achieve your goals without having an idea of what you want to achieve. On similar lines organizations cannot work towards a common goal
10 Pages(2500 words)Essay
Strategic Management
Its aim is to achieve advantage by configuring the organization’s resources within constantly changing surroundings in order to fulfil shareholders’ expectations and meet the demands of the market (Puffer, 2004:55). Strategy, otherwise
12 Pages(3000 words)Essay
Benefits of Strategic Management
In publicly traded companies the board of directors also contributes to the strategic management initiatives of a company. An example of a strategic management decision is choosing to move from a domestic firm into a
1 Pages(250 words)Essay
Strategic Analysis report on pharmaceutical sector company - GlaxoSmithKline (gsk)
However, there are certain strategic concerns that may hinder its operations. The company must, therefore, identify and remodel its key areas of operation such as R& D and marketing to ensure long term
12 Pages(3000 words)Essay
Let us find you another Essay on topic Strategic Management Pharmaceutical for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us