We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Toyota Brand Analysis - Essay Example

Comments (0) Cite this document
Summary to essay on topic "Toyota Brand Analysis"
A brand is a name or symbol used to identify the source of a product. When developing a new product, branding is an important decision. The brand can add significant value when it is well recognized and has positive associations in the mind of the consumer…
Download full paper
Polish This Essay
Toyota Brand Analysis
Read TextPreview

Extract of essay "Toyota Brand Analysis"

Download file "Toyota Brand Analysis" to see previous pages... Fortification - the brand should carry a consistent image over time to reinforce its place in the consumer's mind and develop a special relationship with the consumer. Brand extensions can further fortify the brand, but only with related products having a perceived fit in the mind of the consumer.
A company may have many brand names,
Let us write or edit the essay on your topic "Toyota Brand Analysis" with a personal 20% discount.. Try it now
but each group should fit well together. When Toyota wanted to compete in the luxury car market, a new brand called Lexus was created. This avoided muddying the established Toyota brand name, which represents value and economy, and removed any possible negative preconceptions about the Lexus name being cheap.
The divergent fortunes of two automobiles made by the same manufacturer offer an unintended study of the power of brand strategy to alter behavior. Since 1989, both the Toyota Corolla and the Geo Prizm have been made by New United Motor Manufacturing Inc. (NUMMI), a joint venture of General Motors and Toyota. While the two cars are virtual twins, the Corolla has had consistently stronger sales despite a higher price. How come "The strength of Toyota's brand allowed it to charge more," says The Economist. "Buyers thought a Toyota would be superior to a GM car in the same class, and so happily paid more."
The effect of brand equity on profit and growth is striking. ...
"Buyers thought a Toyota would be superior to a GM car in the same class, and so happily paid more."
The effect of brand equity on profit and growth is striking. While both cars cost the same to make-about $10,300-Toyota sold 200,000 Corollas to dealers at $11,000 each, while GM managed to move only 80,000 Geo Prizms at $10,700 between 1990 and 1994, The Economist notes. The result: "Toyota made $128 million more than GM in operating profits from NUMMI, while its dealers made $107 million more than those of GM from the plant's products."
Toyota Motor Corp. (TM ) is on pace to be the world's No. 1 auto maker by 2008. It produces nearly one of every six cars sold in the U.S., including nine models in the South and Midwest, where it employs 32,000 Americans. Even New York livery cab fleets, once largely made up of leathery Lincolns, now feature Toyota's Prius, the hit hybrid taking coastal cities by storm.
Toyota largely remains "terra incognita" to American investors, while GM can still attract buyers even as it flirts with bankruptcy. "Toyota stock doesn't have the 'mind share' of GM or Ford," says John M. Novak, an auto analyst at Chicago's Morningstar Inc. "There's a perception that you can't invest in it [because] it's a Japanese company -- that you would require a special account." ( Business week)

Toyota Strengths:

In 2003 Toyota knocked its rivals Ford into third spot, to become the World's second largest carmaker with 6.78 million units. The company is still behind rivals General Motors with 8.59 million units in the same period. Its strong industry position is based upon a number of factors including a diversified product range, highly targeted marketing and a commitment to lean manufacturing and quality. The company makes a large range of ...Download file "Toyota Brand Analysis" to see next pagesRead More
Cite this document "Toyota Brand Analysis"
  • APA
  • MLA
(“Toyota Brand Analysis Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1507893-toyota-brand-analysis
(Toyota Brand Analysis Essay Example | Topics and Well Written Essays - 1000 Words)
“Toyota Brand Analysis Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1507893-toyota-brand-analysis.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
The brand strategies which Toyota May Adopt to improve tarnished brand image
There are several reasons behind this intensifying competition. Firstly, globalisation is one of the primary reasons for expansion of trade and business that lead to increase competition. Many business organisations have found greater opportunities in overseas market, and free trade policies and agreements between multiple countries facilitated their market expansion programs (Hitt et al 2009).
27 Pages(6750 words)Essay
Toyota Brand Management
Toyota is currently among the top global brands. In my view, the best approach Toyota can apply in branding a new commodity is through integrated branding. Integrated branding involves setting up a brand team, conducting a brand environmental audit, developing brand environmental tools and finally applying the tools.
12 Pages(3000 words)Essay
The brand strategies which Toyota May Adopt to improve tarnished brand image
ormance, pricing, positioning and satisfaction. 42% of the individuals rated Toyota on its performance, 30% rated Toyota different from others on the basis of pricing, 10% rated it on its positioning and rest rated Toyota on the basis of satisfaction level.
13 Pages(3250 words)Essay
The brand strategies which Toyota May Adopt to improve tarnished brand image
is and Findings 59 Chapter 5 73 Recommendations 73 Conclusion 78 Appendix 92 Introduction The modern age of business can be defined as age of competition. The competition within an industry is gradually increasing with the expansion of business as many new players are entering into the market.
16 Pages(4000 words)Essay
Toyota SWOT Analysis
A series of adept mergers and prudent business decisions such as setting up factories in countries such as the US to beat high import tariffs in the 1960s and the decision to delve into the luxury car brands in the 1990s saw Toyota grow into the phenomenon that it is.
4 Pages(1000 words)Essay
The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia
............................................................................................................. 2 Abstract ................................................................................................................................ 3 Acknowledgement .
55 Pages(13750 words)Essay
Situational Analysis Report about Toyota in Australia
Toyota Motor Corporation (Toyota Australia) is a branch of Toyota Japan, a global company that deals with manufacture and sale of vehicles. Toyota Corporation is ranked as the largest automobile manufacturer in the world. It supplies car to several automotive companies across the globe.
4 Pages(1000 words)Essay
Toyota outsourcing and offshoring analysis
The company has managed to replicate its success in not only Japan but also in other countries where it began off shoring operations. The company has managed to perform the transplanting operations and reproduced
4 Pages(1000 words)Essay
Toyota has diverse portfolio of its vehicle manufacturing expanding from compact cars and luxury cars, SUV up to pick up and other product line. In the last couple of years scenarios of Toyota Motors, they are pursuing aggressively in the market segment
6 Pages(1500 words)Essay
Toyota: Company Analysis
Toyota Motor Corporation is a Japan based automotive company with its headquarters in Toyota, Aichi. As of 2012, Toyota is the world’s largest automobile manufacturer by production, and in January 2014 the company became the world’s fourteenth-largest company in terms of revenues. In July 2012, the organisation produced its 200-millionth vehicle.
21 Pages(5250 words)Essay
Let us find you another Essay on topic Toyota Brand Analysis for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us