We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Clinique - Case Study Example

Comments (0)
Clinique is primarily based on the philosophy that great skin can be created and pioneered the dermatologist-developed cosmetics brand. Clinique advertises most of their product such as foundation, makeup product, skin care, and sun cream with allergy tested and 100% fragrance free which are crucial in a world where allergies have been labeled the modern epidemic…
Download full paper

Extract of sample

Download file to see previous pages... For the recent product, they developed moisturizer cream which not only moisturizes skin, but also brightens and supposedly removes wrinkles for this one product. The Clinique advertisement page is significantly attractive and makes audience's attention at once.
Clinique is advertising their product called "Youth Surge SPF 15" which will give user daily moisturizer skin looks younger, longer. The general color of this advertisement is very bright and white background which reminds the audience of pure sensitivity. Because of this color effect, users can imagine themselves using this product and believe that their lines and wrinkles seem to evaporate. This age decelerating moisturizer is also a white cream and makes users to feel like they are really able to slow down visible aging. The relative size of the objects appeared in the advertisement is a bit bigger than the real product. By enlarging the product and the size of the turtle capture's the audience's attention immediately. The turtle image makes audience to think what does the turtle has to do with the moisturizing cream The size of the objects that compose the image in this advertisement plays a big role to give audience a message.
The most significant of the layout is little turtle carrying this product on top of its back. The reason why this turtle is appeared in this advertisement is that Clinique wants to emphasize the phrase "unless you're in a hurry to look your age". This phrase implies the inside meaning that unless users do not care about their skin, by using this moisturizer, people will be able to extend their youth skin with visible effects longer. Although most of turtles spend their life on land instead of swimming in the sea, the general image of turtle is slow since they cannot move fast. This image of slow motion without much speed gives an impression to people that they should be hurry to purchase this moisturizing cream especially when they mind about their skin care. Clinique actually takes a lot of inspiration from Maxine, a Slider Turtle born during the Eisenhower years, although the turtle really doesn't look a day over 30. The message of the turtle is that there will come a time when age catches up with us, meaning why do we have be so hurry - There's no need to rush the visible aging effect. They are emphasizing the product that it can "reset the clock" and giving skin cells a ling, happy life.

More importantly, by situation the main product in the middle of the advertisement, even though the advertisement seems very simple and plain, the effect is great. In addition, the way that Clinique locate the product on top of turtle's back gives us the message as well. The turtle cannot see the product. Placing the turtle under the product gives another important message to the audience. If you act like a turtle as slow and not being sensitive about your skin care, you may lose a time to sustain your youth skin. And as time goes by, if there will come a time when catches up, you can't go back in time. This means that you have to hurry up to purchase this moisturizer immediately.
There are myriads of products that offer good skincare products, this is certainly one of a kind and no other product can even come close to this product, it is made from a special formula that enhances the condition of the skin and it ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
The U.S. Beauty Industry: Brand Report Card
The U.S. Beauty Industry: Brand Report Card Excluding Clinique, the majority of high-grossing beauty industry leaders utilize promotional prowess in brand strategy to create a unique brand image to appeal to diverse target consumers. Using the brand template identified by the article “The Brand Report Card”, this paper compares best practice in the industry with highly successful beauty brands to develop a scoring system to measure brand attributes that lead to competitive success in the U.S.
10 Pages(2500 words)Research Paper
Case Study: E-Business At Sephora
This paper examines the Sephora’s e-business model and in particular its website and other elements associated with the B2C collaborations.
15 Pages(3750 words)Case Study
The decision to sell this product at low price was aimed to attract new customers and motivate them to buy this shampoo. This situation shows that each customer is a unique individual, marketing managers must think in terms of groups of "average consumers" or prototypes that comprise a more or less homogeneous market segment.
3 Pages(750 words)Essay
Retail Marketing Master Case Study
These retailers retailing mix is also evaluated in this report. Marks & Spencer commonly known "M & S" is one of the top British retailer companies. It is ranked amongst the most prestigious chain of stores in the UK and is the largest clothing retailer in the UK by turnover.
9 Pages(2250 words)Case Study
A Comparison Of Clinique Marketing Strategy
Legitimate objections arose in the mid-20th century in the skin care industry, with allergies, environmental concerns, possible harm from chemicals, artificial colors, synthetic fragrances and dishonest advertising creating a need for continuing research extending beyond beauty and calling for attention to health concerns.
4 Pages(1000 words)Case Study
In doing so the researcher hopes to learn how to devise advertising strategies through brand positioning through the creative brief. The choice for a medium is critical in
4 Pages(1000 words)Research Paper
Religious Life of the Planet
At the same time, the ways religion manifests itself are to be determined. The paper sets out to establish and test criteria to determine religious
2 Pages(500 words)Essay
Marketing Plan
This product can be used on all skin types. Sylva make-up kit is an award winning cosmetic product that lasts for almost 15 hours without coming off or fading. The product will be produced by Sylva Company Limited. The target customers will be
1 Pages(250 words)Research Paper
Professionalism in the Work Place
Effective communication is a prerequisite for nurses at the workplace. Standard treatment, quality health care, good chain of command and confidentiality of health
1 Pages(250 words)Research Paper
Recommendation Letter
Among other duties Jores performed within the hospital with dedication and commitment include morning routine at the hospital and lab experience. More outstanding is that Jores has perfectly shadowed me in
1 Pages(250 words)Essay
Let us find you another Case Study on topic Clinique for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us