StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Clinique - Case Study Example

Comments (0) Cite this document
Summary
Clinique is primarily based on the philosophy that great skin can be created and pioneered the dermatologist-developed cosmetics brand. Clinique advertises most of their product such as foundation, makeup product, skin care, and sun cream with allergy tested and 100% fragrance free which are crucial in a world where allergies have been labeled the modern epidemic…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.3% of users find it useful
Clinique
Read TextPreview

Extract of sample "Clinique"

Download file to see previous pages For the recent product, they developed moisturizer cream which not only moisturizes skin, but also brightens and supposedly removes wrinkles for this one product. The Clinique advertisement page is significantly attractive and makes audience's attention at once.
Clinique is advertising their product called "Youth Surge SPF 15" which will give user daily moisturizer skin looks younger, longer. The general color of this advertisement is very bright and white background which reminds the audience of pure sensitivity. Because of this color effect, users can imagine themselves using this product and believe that their lines and wrinkles seem to evaporate. This age decelerating moisturizer is also a white cream and makes users to feel like they are really able to slow down visible aging. The relative size of the objects appeared in the advertisement is a bit bigger than the real product. By enlarging the product and the size of the turtle capture's the audience's attention immediately. The turtle image makes audience to think what does the turtle has to do with the moisturizing cream The size of the objects that compose the image in this advertisement plays a big role to give audience a message.
The most significant of the layout is little turtle carrying this product on top of its back. The reason why this turtle is appeared in this advertisement is that Clinique wants to emphasize the phrase "unless you're in a hurry to look your age". This phrase implies the inside meaning that unless users do not care about their skin, by using this moisturizer, people will be able to extend their youth skin with visible effects longer. Although most of turtles spend their life on land instead of swimming in the sea, the general image of turtle is slow since they cannot move fast. This image of slow motion without much speed gives an impression to people that they should be hurry to purchase this moisturizing cream especially when they mind about their skin care. Clinique actually takes a lot of inspiration from Maxine, a Slider Turtle born during the Eisenhower years, although the turtle really doesn't look a day over 30. The message of the turtle is that there will come a time when age catches up with us, meaning why do we have be so hurry - There's no need to rush the visible aging effect. They are emphasizing the product that it can "reset the clock" and giving skin cells a ling, happy life.
More importantly, by situation the main product in the middle of the advertisement, even though the advertisement seems very simple and plain, the effect is great. In addition, the way that Clinique locate the product on top of turtle's back gives us the message as well. The turtle cannot see the product. Placing the turtle under the product gives another important message to the audience. If you act like a turtle as slow and not being sensitive about your skin care, you may lose a time to sustain your youth skin. And as time goes by, if there will come a time when catches up, you can't go back in time. This means that you have to hurry up to purchase this moisturizer immediately.
There are myriads of products that offer good skincare products, this is certainly one of a kind and no other product can even come close to this product, it is made from a special formula that enhances the condition of the skin and it ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Clinique Case Study Example | Topics and Well Written Essays - 750 words”, n.d.)
Clinique Case Study Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/miscellaneous/1507631-clinique
(Clinique Case Study Example | Topics and Well Written Essays - 750 Words)
Clinique Case Study Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/miscellaneous/1507631-clinique.
“Clinique Case Study Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/miscellaneous/1507631-clinique.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Clinique

The U.S. Beauty Industry: Brand Report Card

...are concerned with their outward image and reputation, usually willing to pay premium prices to attain a better social status. How is this associated with scoring relevance? Best practice in this industry is to identify these characteristics in its desired target markets, thus developing a brand personality that is most relevant to one of these key psychographic constructs. For instance, Clinique is highly successful is reaching both principle-oriented and status-oriented individuals through premium product positioning and also through credibility and brand reputation establishment associated with beauty research. Clinique devotes a considerable financial investment to dermatological testing, utilizing a “Power of One Philosophy” where...
10 Pages(2500 words)Research Paper

To what extent do you agree with the claim that media normalizes male violence

...ession from men to appear as a common thing in life. In fact, this can be explained by the high involvement and participation of men in these movies, whereby they constitute a significant part of the audience. Similarly, this issue can be attributed to guns as substantial indicators of the power and a component of masculinity developed and broadcasted to numerous audiences. Therefore, in relation to movies and firms, media has contributed significantly to violence among men, which is associated with masculinity. References Katz, J. (2010), Advertising and the Construction of Violent White Masculinity: from Eminem To Clinique For Men, In A.N. Eken, B. Rodriguez, H.G. Akbas, J. Harris, M. Guceri, M.E Bilgic, S. Tack, Z. I. O nel,...
3 Pages(750 words)Essay

Market Segmentation and Target Markets: Merle Norman Cosmetic Studios

...Merle Norman Cosmetic Studios: Targeted Market Merle Norman Cosmetics is a high-end producer of various products for skin care and makeup. It competes with companies like Lancome and Clinique for upscale sales to individuals who can afford the best cosmetics available. Unlike its competition, however, Merle Norman does not engage in E-commerce at all (Merle Norman, 2005, p. 1), preferring to conduct business in franchised studios; in fact, it is a serious violation of company policy for a local studio owner to market product over the internet. That does not mean that the company lacks a refined and effective marketing information system, for it surely does. Through a combination of consumer information and sales data, Merle Norman...
2 Pages(500 words)Essay

Point-of-Purchase

...e purchaser and those he represents. The acts of accumulation and consumption indicate the differences between consumers and purchasers, and between consumption and buying. Both industrial purchasing agents and "consumer purchasing agents" are essentially engaged in solving problems (Boone and Kurtz 2002). Another product selected for analysis is a new anti-aging crme by Clinique. Product is advertised by many local specialty shops and cosmetic departments through in-store ads and personal selling. This POP campaign annoys me because I do not use this brand and do not need this product. I suppose that this example shows that considerable confusion exists over the meaning of consumer wants and needs. In a most restricted sense, needs...
3 Pages(750 words)Essay

A Comparison Of Clinique Marketing Strategy

... their products to meet customer demand. With methods of communication growing and new technology allowing for instant information, legitimate objections arose in the mid-20th century in the skin care industry, with allergies, environmental concerns, possible harm from chemicals, artificial colors, synthetic fragrances and dishonest advertising creating a need for continuing research extending beyond beauty and calling for attention to health concerns. The company which looks ahead to identify and resolve global barriers is the company which will garner a larger market share. Company Background (Clinique) Este Lauder is one of the best-known cosmetic companies in the world, but when it was noted that certain beauty products were having...
4 Pages(1000 words)Case Study

Men's Fashion

...The important points to consider are fit, style, cut and budget. Living within one’s means will allow one to live in style more often. Reference List AllYouCanRead.com. Men's Fashion Magazines. 2007. http://www.allyoucanread.com/index.asp?idCat=545 (accessed January 2, 2008). Baptiste, Joy . Five Top Tips for Great Grooming. http://www.joybaptiste.com/stylingTips/grooming.html (accessed January 2, 2008). Billett, Daniel. Face Cleansers for Men - My Favorite Face Cleansers for Men. 2007. http://mensfashion.about.com/od/groomingface/tp/FaceCleansers.htm (accessed January 2, 2008). Clinique Laboratories . Men's 3step . 2008....
11 Pages(2750 words)Dissertation

CLINIQUE

...communicationii. The medium that has been used for the Clinique advert is print medium - Cosmopolitan magazine. Cosmopolitan is a popular magazine for women between the ages of 18 to 45. They mainly feature topics such as self grooming, sex, relationships and celebrity gossip. This is an ideal medium for conveying Cliniques message as Cosmopolitan is widely read by the consumer group that Clinique wants to target. This print media is also suitable for the target audience because women who have busy lifestyles due to work, family or relationships tend to find relief from browsing through magazines in search of solutions to their lifes little problems and issues. It is the time for...
4 Pages(1000 words)Research Paper

Marketing Plan

...ternet. Sylva will position itself through renowned print media such as the Vogue, Vanity Fair, In Style and Cosmopolitan. Increasing the presence of the product on the internet is anticipated to yield better results. The product will also be marketed through personal relation campaigns and point of sale that will reinforce the product’s message of quality. The United States cosmetics market is saturated with cosmetic companies. The industry has continuously grown. This industry is set to increase in the next five years. As a result, Sylva Company is set to benefit from it. The product has four primary competitors. These include Aveda, Clinique, Essential Elements and Kiehl’s Company. The product hopes to increase its customer base by...
1 Pages(250 words)Research Paper

Recommendation Letter

... in performing surgery tasks for the time he has been in Clinique Du Gros Chien Hospital, from the year 2011 to 2012. In addition, from his diligent work, Jores proved to be an exceptional student with exemplary grades. Since Clinique Du Gros Chien Hospital serves Duala, the economical capital of Cameroon, Jores has remained pivotal in providing incredible services to our clients, a factor that for the last one year has increased the number of our clients and revenue significantly. He can work both independently as well as team player to achieve excellence in the desired outcome of the hospital. Jores has demonstrated a progressive interest in national environmental affairs and international development through our environmental education...
1 Pages(250 words)Essay

Consumer behaviour assignment list

... to short-term memory for processing? Are there elements in the ad that can be used to facilitate later retrieval of your message? Mainly, the cleansing gel products of Makeup Artistry Cosmetics will be facing closest competition from the Clinique and other Sephora products. Brand value of MAC increased due to extensive sensational makeup collection. MAC is adopting lucrative strategies to attract the customers towards cleansing products. Major aim of the advertising policies of MAC will adopt different features of the skin care gel. Nourishment factors of the MAC based cleansers and hydration quality aspects of cleaning skins are one of the major positive attributes of the new products. Features of more clearing and smooth facial skin...
10 Pages(2500 words)Coursework

Critique of Technological Innovations, Activity Based Costing and Satisfaction Article by Davood Askarany

Many of the innovations have been introduced as early as 1980, such as “activity-based costing (ABC); activity management (AM) and activity-based management (ABM); local information system (LS); balanced scorecard (BS); life cycle costing (LCC) and target costing (TC) [and] strategic management accounting (SMA).” (Askarany, Smith and Yazdifar 54). However, few of these have been implemented and utilized to their full potential. The authors propose to find a reason for this.

ABC focuses on costs associated with activities, but also evaluates whether those activities add value, thus providing a means of understanding how to most effectively reduce costs. In addition to cost reduction benefits, applying ABC giv...
7 Pages(1750 words)Term Paper

The Graduate Records Examination

...1) I have taken the Graduate Records Examination, the SAT, and the Iowa Tests of Basic Skill and have found all of these tests to be very difficult. In each of these situations, the student is placed into a pressure filled situation and left without much support. All throughout a student’s education, there is constant support from teachers, peers, and parents, but this is not present in these new situations. This can be troubling for many students, which can lead for them to panic about these new surroundings. For example, much of the classroom learning is done in a classroom environment, but these assessment tests can often take the students out of the classroom and into a new setting. While students should be able to adjust... I have taken...
7 Pages(1750 words)Assignment

Article Analysis of 11 Ways to Critique an Article by Mike Metcalfe

The systems for thinking perspective and T.O.P perspective styles have been chosen as this article needs to have an explicitly straight conclusion. Moreover, the ethical issues concerning the organization have also not been given adequate treatment in the article which makes it a one-sided communication on the part of the author. Also, certain other critical issues concerning the article involve lack of adequate clarification on the part of the author regarding various key issues such as what would be the resultant consequences in case of failure on the part of the employee / prospective employee to adhere to the rules and regulations governing the protection of privacy of the organizational data. Are there any legal obligations i...
11 Pages(2750 words)Assignment

The Characters Tyler and Jack in Fight Club and Calvin and Hobbes the Philosophers and the Cartoon Characters Based Upon Them

...The Characters Tyler and Jack In Fight Club And Calvin and Hobbes (The Philosophers and the Cartoon Characters Based Upon Them): A Comparison Analysis of literature in a creative way requires some seriousness of thought. Here it will be attempted to link excerpts from the script Fight Club and the philosophies of John Calvin and Thomas Hobbes. 

The major link between the two will be demonstrated through the ethical and moral scruples of the cartoon Calvin and Hobbes, which will be described further in detail later on herein. The characters in Fight Club are supposed to mirror Calvin and Hobbes, and Calvin and Hobbes are supposed to mirror the philosophers John Calvin and Thomas Hobbes. 

 One of the more amusing... Characters...
6 Pages(1500 words)Assignment

Nurse Practitioner

...NURSE PRACTITIONER INTRODUCTION Just like any other profession, nursing is an evolving profession that is continuously creating niche and finding ways with which it will be able to provide quality care to its core and primary stakeholder - the patients. And one such event happened during the 60’s. Experiencing an increasing demand for public health access in communities which are underserviced and underprivileged, United States created nursing practitioners who are tasked to be the primary line of health care provider in such communities. (Wilson & Shifaza, 2008) Basically the driving ethos of nursing practitioners is summed up in these words, a commitment to advanced autonomy to make a difference to the quality of patient care... PRACTITIONE...
11 Pages(2750 words)Case Study

Postmodern Society

... School: Lecturer: presented: Introduction Post-modernity can be described as the current situation of the society after being transformed from modernity in regard to the socio-cultural and economic aspects. Modernity has been defined by Krishan (2005 p 43) as the enlightenment, which was the period whereby many discoveries were made, and science was understood as the basis of progression. Many industries were developed during this period. Human interventions during modernity were aimed at transforming the world in to a favorable place to benefit them. Economic and political institutions were developed during modernity. The emergence of the post-modern society was in a way fueled by the failures of modernism. For example, the post...
7 Pages(1750 words)Essay

Comparing the Brave New World and Todays World

... A Brave New World 26 February Introduction Man has always wondered since time immemorial about his ultimate place in the big universe. He had attempted to find meaning in this scheme of things without much success. A key repeated theme is seeming failure to find that true meaning that will justify his existence. What usually happens is that the more Man goes deeper into the search for ultimate meaning, the more he finds nothing. This is confounding, to say the least, and goes to show how useless the search could be. Many people had been doing this search several times and came up with nothing. Out of this seeming hopelessness and uselessness came the philosophical idea of the absurd – that Mans search for individual meaning... A Brave New...
8 Pages(2000 words)Term Paper

The Theories of Kant and Plato

... Introduction In the second part of the Prolegomena, how does Kant describe the workings of the understanding? What is the role of the understanding, in other words? Immanuel Kant is one of the successful modern philosophers who attempted to reconstruct the fundamentals of philosophy and succeeded to a considerable extent. His remarkable criticisms on the theories of metaphysics were encapsulated and summarized in Prolegomena; it sets forth a specific problem that is resolved with an extensive feasible argument. In the second part of Prolegomena Kant has asked questions on the purity of ‘natural scientific cognition’ which refers to the knowledge of laws based on the natural universal science like “that everything that happens... Introduction...
6 Pages(1500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Clinique for FREE!

Contact Us