We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Meeting Consumer Needs - Case Study Example

Comments (0) Cite this document
Summary to case study on topic "Meeting Consumer Needs"
Since McDonalds is a fast food chain dealing mainly in junk food there are certain health concerns related to the products. There are mainly four aspects on which the consumer expectations can be based and although they are standard expectations but McDonalds is a unique case.
Download full paper
Polish This Essay
Meeting Consumer Needs
Read TextPreview

Extract of case study "Meeting Consumer Needs"

Download file "Meeting Consumer Needs" to see previous pages... The use of certain ingredients that are bad for health have been used by the company such as oils with transfats.
Food Safety: McDonalds has reported that it conducts 2000 safety and quality checks on its products. Also 72 safety protocols in a day. The company also claims to be working closely with independent experts on science,
Let us write or edit the essay on your topic "Meeting Consumer Needs" with a personal 20% discount.. Try it now
health, food and nutrition. But if this is the case then the McDonald's coffee case has proved the organization wrong. In 1992 a woman in New Mexico bought coffee from the drive thru and accidentally spilled it on her thighs and she had to be taken to the hospital because she suffered from third degree burns. She sued the company and it was proved that McDonalds served coffee heated up to 180-190F or 82 -88 C. This can cause third degree burns within 12 seconds and normally restaurants have to serve coffee heated up to 60 C only. Thus, the lady was compensated for the damages and won the case. Plus it was also revealed that McDonalds had received up to 700 complains of burns during that period.
Nutrition: McDonald's has been accused of producing highly fattening food products that are bad for health. The company was involved in yet another popular lawsuit known as Mclibel case. There were two activists in Britain who distributed leaflets stating "What's wrong with McDonalds" The company filed a case against them and the men tried to prove their statement but lost the case in the High court. Thus, they challenged the UK libel law in a European court so the court was forced to re-write the legislation. It was proved through the case that McDonalds exploited children through advertisement and also cause suffering to animals. Then Eric Schlosser wrote a book "Fast Food Nation" and mentioned that McDonalds uses political influence to increase profits at the expense of people's health and workers social conditions. Another important event damaged the company's reputation when the Hindu's sued the company for falsely claiming that their fries are vegetarian whereas it was proved they contained beef and animal content. The most important event that created doubts about nutrition in McDonalds food was the movie by Morgan known as "Super size Me." The movie showed having McDonalds for a month and super sizing when asked for thus he gains 11.11kgs in a month. Another important event that further added fuel to fire was when McDonalds claimed to reduce transfat in 2002 but due to some problems the oil was not changed on time and a site www.bantransfat.com had testimonials from people claiming damages for eating the food since they thought transfat had been reduced. All because the company did not create awareness of the fact. A case was filed and the company had to compensate for the damages.
Toy safety: McDonalds claims to make the toys in their Happy meals themselves and also that they are tested and not made out of lead-based paint. The customers expect the company to be faithful and give importance to general health of the population by maintaining quality, safety and good nutrition in food.

How the organization delivers to these expectations
McDonalds has been involved in a number of lawsuits that have damaged its reputation. But whenever the ...Download file "Meeting Consumer Needs" to see next pagesRead More
Cite this document "Meeting Consumer Needs"
  • APA
  • MLA
(“Meeting Consumer Needs Case Study Example | Topics and Well Written Essays - 1500 words”, n.d.)
Meeting Consumer Needs Case Study Example | Topics and Well Written Essays - 1500 words. Retrieved from https://studentshare.org/miscellaneous/1507481-meeting-consumer-needs
(Meeting Consumer Needs Case Study Example | Topics and Well Written Essays - 1500 Words)
Meeting Consumer Needs Case Study Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/miscellaneous/1507481-meeting-consumer-needs.
“Meeting Consumer Needs Case Study Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/miscellaneous/1507481-meeting-consumer-needs.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Consumer behaviour
The company has experienced reduced sale volumes as a result of closure or its failure to respond to different needs of different customer classes in its market. Specifically, the company has failed to quickly respond to fashion trends for its youthful market in the textile industry; thus losing a significant market share to competitors.
9 Pages(2250 words)Case Study
Consumer behaviour
It is notable that the company is performing poorly in its operation evident in the drop in sales revenue and the loss of the major retailers on its Jeans and cloth wear. The major challenge is the failure to shift with the trends of the consumer behavior as in the various market segments and the application of inappropriate technologies.
9 Pages(2250 words)Case Study
Meeting the Customer Needs
According to the report there are many companies selling services to satisfy the existing and new customer to retain and acquire new customers respectively. However, in this particular paper the focus will be given over the service quality towards customer satisfaction and customer needs for the successful business phenomenon.
18 Pages(5000 words)Essay
Consumer behavior
It is doing its best to break inside the Chinese market but little success has been achieved to date. The right mix of people is not being tapped and this is one of the reasons why Starbucks has failed as a brand in entirety. Since the consumption habits are not that comprehensive for the Chinese people, there have been problems that the brand has faced in essence.
3 Pages(750 words)Case Study
Meeting stakeholders needs
They can positively or negatively cause an impact or be affected by the activities, objectives and policies laid down by an organization (Business Dictionary, 2013a). Creditors, directors, government, owners, suppliers, employees, unions and communities are some examples of key stakeholders who have significant impact towards the performance of an organization (BBC, 2013).
8 Pages(2000 words)Assignment
Consumer in Hospitality
By far, more than any other hotel company." In my report I will be covering why Four Seasons has been given these ranking. It will include the psychological factors such as ego involvement, reinforcing, motivation, the effects of emotions and positive experiences.
8 Pages(2000 words)Case Study
Consumer Law
I was compelled to locate the appropriate statues and case law which would qualify her as a consumer, which would in turn qualify her to file for damages. Also, the manufacturer of the defective product had liquidated, so Sue did not have a recourse in pursuing the company which was originally at fault.
12 Pages(3000 words)Case Study
Consumer Behavior
1. The brand personality of iPod can be considered as a unique assimilation of different characteristic that resulted in the formation not only of its own niche in the international market but also the initiation of a trend that cannot be surpassed by other
1 Pages(250 words)Case Study
Brief Case Study For The Requirements Specification Document
Further, details of each specific type of product ordered, its quantity and price charged will be documented. Finally, a follow-up of the order process for each order will be conducted. This will entail analyzing the due date
1 Pages(250 words)Case Study
I also certify that this paper was prepared by me specifically for this course. Foreign companies encounter certain problems that otherwise do not affect companies in the United States of American. Dr. J.K. Suresh, vice president and Principal Knowledge Manager at
1 Pages(250 words)Case Study
Let us find you another Case Study on topic Meeting Consumer Needs for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us