We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Coperate strategy - Essay Example

Comments (0) Cite this document
Summary to essay on topic "Coperate strategy"
Evaluate TATE & LYLE international strategies and how they have managed their strategic challenges and strategic changes within this. You will in your evaluation need to consider the key factors of success in relation to the different strategic groups within food additive industry…
Download full paper
Polish This Essay
Coperate strategy
Read TextPreview

Extract of essay "Coperate strategy"

Download file "Coperate strategy" to see previous pages... From 1988 to 97, it grew from a Uk/European food company into one of world's largest producers of sweeteners and starches in the world.
With globalization, profits were expected to soar. However, inspite of the major expansion programme, profits were down by 60million from 1991 to 97.This made the company think of new products,
Let us write or edit the essay on your topic "Coperate strategy" with a personal 20% discount.. Try it now
which could give them an edge over the competitors.
Sucralose, which is marketed under the trade name SPLENDA, was the result of over 30 years of research by Tate and Lyle and is now the subject of over 30 patents, which describe its manufacture. The sweetener is not manufactured under license by anyone else and is only produced at Tate and Lyle's two sites - in the US, and now in Singapore too. The sweetener has found use in over 4,000 products including drinks, breakfast bars and ice creams.
To combat the risks associated with demand downturn for sweeteners and sugar products, Tate and Lyle moved to higher-value-added products, which would help them increase their margins. Today, they are the sole producers of Sucralose in the world. Sucralose is a low calorie /zero calorie sugar alternative used in a wide range of zero-sugar drinks and food products.
According to research by The Freedonia Group1 "Increased food production and gains in value-added sweeteners, nutraceuticals and natural additives will drive US food additive demand up 4.8 percent annually through 2008. Flavors and flavor enhancers will remain the largest segment, while alternative sweeteners will grow the fastest. Grain mill products, pet food and snack food show best market prospects."

Expansion in Production Capacity
To double production capacity and meet the demand of sucralose, a 42m ($75m) expansion project was completed in June 2006 in the US.

To help Tate and Lyle meet the global demand for Sucralose, another plant was opened in Jurong Island, in Singapore in April 2007.

Utilization of Local resources
The new facility at Singapore is expected to cater to the Far Eastern markets, which is predicted to be a lucrative one. Availability of skilled workers, cheap labor and tax breaks by the government are other factors, which led to the setting up of this unit in Singapore.

Key Factors of success in Food Additives Industry

Sucralose, the sweetener has been passed as fit for use in over 80 countries around the world and has been found to be more stable than Aspartame, the previously favoured sweetener for food manufacturers. Though derived from sugar, Sucralose is 600 ...Download file "Coperate strategy" to see next pagesRead More
Cite this document "Coperate strategy"
  • APA
  • MLA
(“Coperate strategy Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Coperate strategy Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from https://studentshare.org/miscellaneous/1506989-coperate-strategy
(Coperate Strategy Essay Example | Topics and Well Written Essays - 1500 Words)
Coperate Strategy Essay Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/miscellaneous/1506989-coperate-strategy.
“Coperate Strategy Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/miscellaneous/1506989-coperate-strategy.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Case Report Instructor University Name October 1, 2012 Despite the type of strategy a strategy must at the minimum must be considered an integrated overarching concept of how the business or organization will achieve it objectives and reach its short term and long term goals.
4 Pages(1000 words)Essay
The essay concludes with a summary of the key findings of the analysis. What is Strategy? The definition of strategy will depend on who is asked. Porter (1996), for example, states that operational effectiveness is not strategy, and that strategy is about doing things differently to competitors such that a unique advantage is created.
9 Pages(2250 words)Essay
Coperate Social Responsibility
For these companies, corporate responsibility, or 'CR', means managing their business responsibly and sensitively for long-term success. Their goal is not, and never has been, profit at any cost because they know that tomorrow's success depends on the trust they build today.
5 Pages(1250 words)Essay
However, there are certain risks that need to be taken care of while making the investment decisions and as such almost all the decisions made shall also integrate the risk premiums that need to be charged for undertaking any adventure. These risks can be of multiple in nature and can become more significant when a firm decides to invest in a foreign country.
11 Pages(2750 words)Case Study
decisions made, which would constitute the strategy that is composed of a two-pronged approach: the first being the short-term strategy while the second section is a long-term plan. 1. We filmed a video documenting a sample of what Boy Scouts learn in the camps. This video is
2 Pages(500 words)Essay
Coperate social responsibility
One is Microsoft which is from the developed economy and the other one is Tata which is from the developing economy. Microsoft is the largest software company in the world whereas Tata is one of the most respected organizations in the world. Both
11 Pages(2750 words)Essay
The retailers are losing confidence in the company for the fear that whether their orders will be fulfilled in time. One of the suppliers in China has some production issues and unable to supply the
2 Pages(500 words)Essay
The new subject of business strategy is a combination of analytical techniques for better understanding, therefore having an influence on the position of the company in its actual and potential markets (Hitt, 2012).
8 Pages(2000 words)Essay
g for the same resources (customer base) and competition is nowadays based on more than just trading blocs and products, it requires strategic thinking that focusses on understanding the key drivers of the economy with a specific intent of creating new opportunities that add
7 Pages(1750 words)Essay
largely benefit from the article since the article sheds light on the various aspects taken in by an organization pursuing efficiency, as was the case in our organization. However, some of the concepts discussed here helped in the understanding of why the organization was not
1 Pages(250 words)Essay
Let us find you another Essay on topic Coperate strategy for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us