Kathmandu Holdings Limited - Essay Example

Launching new products by Kathmandu can be regarded s the available opportunity for the company in respect of travel and adventure products based on some good innovation, while its existing e-marketing network can be expanded so as tom reach out to potential customers through social networking sites like Face book and YouTube there is still a possibility that rivals would follow suit.As for the impact of these strategies on major stakeholders, it must be noted that consumers of these products would benefit from an expansion program because that would increase their accessibility to the products.

Similarly, shareholders of the company would benefit from all three strategies because there would be hitherto unexploited market segments. Managers, creditors, suppliers, and employees would also benefit from such expansion of stores, launching of new products, and the development of e-marketing.Definitely, shareholder value would increase if the company is going to finance expansion programs by borrowing from creditors rather than issuing new equity. The share value is likely to decrease when new shares are issued while an increase in debt-equity of the company would increase the shareholder value.