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Kathmandu Holdings Limited - Case Study Example

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The expected expansion of new stores in Australia and New Zealand can be regarded as strength due to the fact that so far the existing stores have not incurred losses .However further expansion means housing strategic locations where rentals could be very high…
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Kathmandu Holdings Limited
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Kathmandu Holdings Limited: SWOT Analysis The following three strategies have been chosen by the company according to its recent reports. Its overall growth strategy involves the following three sub strategies.
The expansion of its network of stores in Australia and New Zealand
Launching new products
Developing its internet based marketing capabilities.
(www.sheffield.co.nz/Jobs/45394PT.pdf)
The expected expansion of new stores in Australia and New Zealand can be regarded as strength due to the fact that so far the existing stores have not incurred losses .However further expansion means housing strategic locations where rentals could be very high. As a result in a highly competitive environment Kathmandu could face threats from rivals by way of outbidding and preemptive strategies.
Launching new products by Kathmandu can be regarded s the available opportunity for the company in respect of travel and adventure products based on some good innovation, while its existing e-marketing network can be expanded so as tom reach out to potential customers through social networking sites like Face book and YouTube there is still a possibility that rivals would follow suit.
As for the impact of these strategies on major stakeholders it must be noted that consumers of these products would benefit from an expansion program, because that would increase their accessibility to the products. Similarly share holders of the company would benefit from all three strategies because there would be hitherto unexploited market segments. Managers, creditors, suppliers and employees would also benefit from such expansion of stores, launching of new products and the development of e-marketing.
Definitely share holder value would increase if the company is going to finance expansion programs by borrowing from creditors rather than issuing new equity. The share value is likely to decrease when new shares are issued while an increase in debt equity of the company would increase the shareholder value.
REFERENCE
1. Prospectus pdf of Kathmandu Holdings derived from www.sheffield.co.nz/Jobs/45394PT.pdf on September, 25 2010. Read More
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