StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing Communication Strategy - Case Study Example

Comments (0) Cite this document
Summary
This essay is about planning an effective marketing communication strategy for a UK based relief company 3TM. It mainly deals in providing to the destitute and needy so it has to collect charities as well. This essay is focused on the company's efforts for preventing and helping people with HIV/AIDS…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.4% of users find it useful
Marketing Communication Strategy
Read TextPreview

Extract of sample "Marketing Communication Strategy"

Download file to see previous pages The essay will analyze and evaluate the buying behavior and perceptions of each segment. Communication objectives and strategies will also be included. A marketing communication plan will follow till the conclusion.
3TM is a simple structure that is low in specialization and formalization but high in centralization. Such organizations have few rules and the authority rests with the owner who in this case is the company's President/Executive Director; Shawn A. Wray. Such organizations are flat with two or three vertical levels and a loose body of empowered employees in whom decision making is centralized.
Social factors: These include changes in demography and consumer's buying patterns. 3TM has to deal with people's changing attitudes towards charity and the company needs charity since it is the fuel to its engine. Also the public's perceptions of the different projects the company takes up is important since people support have different opinions to different projects and purposes to collect charity.
Technological factors: All organizations have to keep up to date with the constant changes in technology. New developments in technology must be adopted for better management but they are expensive and funds are a problem for charity organizations.
Internal marketing is a process within the organization that aims to empower and motivate employees at all levels in order to increase consumer satisfaction. The key concepts of internal marketing include alignment of the company's purpose in a way that it integrates with employee behavior in order to motivate employees to work for the betterment of the company. It is a problem but a necessity.
Internal marketing is an essential communication tool since it helps to wipe out any resistance to change in the organization. It aims to involve employees at all levels in new initiatives and strategies. This motivates and empowers the employees and they feel like an important and valued part of the organization which further motivates them to work for the organization. This also eliminates high turnover and absenteeism since employees like to work for the organization.
Internal marketing is a necessity since organizations are changing and growing continuously, renaming and re-branding is common, relationship marketing is the emerging field in marketing and it can be done with the help of employees only, Contract employment is more common then full-time employment so a brand vision and value is important for success, internal marketin ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Communication Strategy Case Study Example | Topics and Well Written Essays - 2000 words”, n.d.)
Marketing Communication Strategy Case Study Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/miscellaneous/1506433-marketing-communication-strategy
(Marketing Communication Strategy Case Study Example | Topics and Well Written Essays - 2000 Words)
Marketing Communication Strategy Case Study Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/miscellaneous/1506433-marketing-communication-strategy.
“Marketing Communication Strategy Case Study Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/miscellaneous/1506433-marketing-communication-strategy.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Communication Strategy

Marketing Communication Strategy: Zopa UK

...?Topic: Marketing Communication Strategy: Zopa UK As a marketing communications manager for Zopa UK, I have been en d to prepare a marketing communications plan for the period ranging September 2011 to September 2012. Zopa UK has been operating in the UK virtual environment for more than 5 years. ZOPA has been providing a lending and borrowing medium to people at cost-effective and competitive rates unlike banks that charge better rates to borrowers at their own terms and conditions. Before attempting a marketing communications strategy on Zopa UK, a situation analysis needs to be performed. Situation Analysis Zopa member strength was just 300 when it started in 2005. Within next 4 months, it reached to 26,000 members. Zopa has been able...
8 Pages(2000 words)Essay

Marketing Communication strategy of Cirque du Soleil

...The Marketing Communication Strategy of Zumanity and it's Effectiveness in Relation to AIDA Marketing communication strategy is of great importancein relation to the marketing strategy and overall business strategy of any company. Marketing communication strategy will have a significant impact in helping to gain a competitive advantage and in achieving, or more desirably, exceeding business objectives. An article in Strategic Direction (2006) states that; "The fundamental principle determining the success of any communications strategy is that everyone involved needs to understand the meaning of each others communication." (Strategic Direction; 2006, 22) In this paper I will examine the marketing communication of Zumanity, a show...
4 Pages(1000 words)Case Study

Marketing Communication Strategy

..., which are the fans, in this case. The hockey team, thus, will dawn the unique old jersey designs to become more appealing to the followers. A perfect of way marketing a product is through strategic promotional messages where strategy aims at using unique messages to leave a long-lasting impression on the consumers. Finally, proper target marketing will be crucial in achieving the objectives of this marketing communication strategy plan by identifying the right market that can add value to the team. Positioning Formulation of this marketing communication strategy appreciates the role that brand positioning plays in influencing perception of the consumers towards a product relative to perception of the competing brands. The marketing...
5 Pages(1250 words)Assignment

Implications of Mobile Communication on Society

Lifestyle has changed and the mobile phone is gradually becoming a part of the culture of modern societies (Hulme & Peters).
Voice transmission is no longer the only way that mobile phones are used. It is a multi-purpose device. Mobile phone networks have become a new platform through which data, information and transactions are exchanged. It serves as an alarm clock, an address book, an entertainment device through games, and to a text message.
At the end of 2003, there were 1.35 billion mobile subscribers worldwide compared to 1.2 billion fixed line users (Shaping the Future Mobile Information Society). It has undoubtedly changed the lives of the people and the biggest factor which induces the purchase of mobile ph...
6 Pages(1500 words)Essay

The Marketing Communications Strategy & Mix: Sports Company

Despite the challenges that Adidas met in the 90s from fierce competitor Nike, the company hit the rebound by the end of that decade and has reclaimed its position as one of the leading sports companies nationwide. Considering that the company almost went bankrupt at its lowest point, it managed to rise and compete once again in the market.
With Adidas’ position in the sports apparel industry, this research aims to find out and evaluate the various marketing communications strategies that Adidas has implemented over the years. Further, this research aims to be able to identify which strategy is proven to be most effective, and which did not bring the desired results.

Football is undoubtedly the most popular s...
9 Pages(2250 words)Case Study

The Popularity of Mobile Phone Marketing

The marketers of today should have a hawks eye on any new marketing trends and issues so that they can be adopted and addressed respectively and so that they benefit the marketing activities of the product to the maximum possible.
The current issues in marketing are those which have not been that prevalent/popular or even existent a year ago, and this is where the need for a spotlight on them arises. Marketers in the making need to have a close look at these current issues so that they can incorporate them into their marketing practices when they step into practical life. Not just those in the making, but it is essential for currently established marketers to be flexible for these current issues so as to provide the best mark...
10 Pages(2500 words)Term Paper

Postmodern Marketing

The notion has been lingering around for almost a century. Hence, nowadays, it is ordinary for businesses, and public sector organizations, to take advantage of customer feedback as one of the contributions to their marketing techniques and public guiding principles. There is an insignificant sign of their being any decline in the need for market research. The concern is not about whether or not market research is valuable, but a concern of the process research proof should be interpreted (ibid).
Market researchers are at the present-day expected to better understand the entire customer experience. As firms persevere to establish an inclusive image of a customer’s interactions with the organization, hence also are resea...
13 Pages(3250 words)Assignment

Company Strategy to the Public Sector

The definition of corporate strategies emphasizes the need for the organization to satisfy the needs of all the stakeholders if the organization is to achieve its overall objective of maximizing shareholder value. Stakeholders include employees, customers and the communities in which the organization operates. Employees, customers, and communities, therefore, have a significant impact on the success of the organization and thus on the corporate strategy of the organization. In formulating corporate strategy, organizations need to identify and priorities strategic issues, which involve scanning, selecting, interpreting and validating information. (Schneider, 1989).
The aim of this paper is to explain the strategy of an organiz...
7 Pages(1750 words)Assignment

Teaching Language and Communication Skills

“Language occurs through an interaction among genes (which hold innate tendencies to communicate and be sociable), environment, and the child’s own thinking abilities” (Genishi, 2006). But just how does this happen? How do children learn to use sounds to communicate and then to place those sounds in the correct order to make themselves understood? While some of this behavior can be attributed to the imitation of the caregivers, there remain aspects to the development of language and communication that cannot be so easily explained. To provide a more complete understanding of how language and communication develop in the young child, it is necessary to understand not only the primary terms that are applied, but al...
12 Pages(3000 words)Case Study

Info-Point: Marketing of New Touch Screen Information Technology

The development of the new Info-Point technology, a stand-alone information module designed to offer the public information on tourism, local shopping, weather, and transportation, has created the opportunity to successfully market these information technologies to different UK cities. The entire marketing concept is to establish self-service information centers that offer a wide variety of regional information, utilizing an easy-to-use touch screen methodology to cater to a broad mass market of consumers. 

Touch screen interface systems are becoming more and more common in the UK and abroad. During a pilot experiment using touch screen information technology, the automotive manufacturer Lexus piloted an informatio...
10 Pages(2500 words)Report

Business Communication for Degree Access: Olympic Volunteering Consultancy

The London Organising Committee for 2012 is headed by Lord Coe but we would need to contact the Minister for the Olympics who is Tessa Jowell to place the Bid. The Olympic Games are said to need 70,000 employees with large land development in London.

To beat out the competitors with an excellent business strategy (Wikipedia) an excellent marketing strategy must be used! 26,400 pounds, of the 1 million pounds on Flyers and radio ads this company can inform the residents of Greenwich of the career training opportunity. Using Radio ads that are up to date we can gain a young volunteer base. Flyers handed out to community centers and welfare offices this company will gain other targeted volunteers.

The Census Bur...
6 Pages(1500 words)Assignment

Cultural Communication

... the ways in which I interact with people from different cultures. This is not an easy task to do mind you, because communication strategies are often done without ever even thinking about them. Due to this, this essay remains a challenge, but one which I am confident that I tackle. I now turn to an overview of my own culture background. Introduction My name is Yonatan Tan and I was born in Indonesia. I grew up in Indonesia as well and came to this country for a better future. My ancestors originally came from China, and thats why people call us Indo-Chinese, and not Indonesian. For me, it is interesting to talk about culture because essentially I belong to two different cultures. While I was born and grew up in Indonesia, I have...
7 Pages(1750 words)Essay

Communication Role at the Workplace

Internal communication in any organization has been found to play a significant role in regard to role achievement in any business venture. When the internal communication department closely works with the top management, it has been found that job satisfaction levels rise which in effect translates to higher individual and group output from the workers (HRM guide, 2009). It is the role of the internal communication department to ensure that the strategic organizational direction is passed on to all employees and followed as planned so as to guarantee the achievement of intended outcomes.
With the current developments towards globalization, knowledge availability has become more readily available and the economy has approache...
9 Pages(2250 words)Assignment

Marketing Communication Strategy - Sales Promotion

...Marketing Communication Strategy Table of Contents Analysis 2 Conclusion 4 References 6 Bibliography 7 Introduction Marketing Mix is a business tool that is used in marketing a product. It is used to determine the brand's unique selling point and is synonymous to the 4 P's of marketing. The three major marketing mixes are public relation, direct marketing and advertising. Public relation is a process by which the organisation manages the information between the organisation and the public. Managing and building relationships between the organisation and the public can be done effectively with the help of effective and efficient public relations. Direct marketing is a channel form of advertising that helps business as well as non profit...
5 Pages(1250 words)Assignment

McKenzies Furniture Marketing Communication Strategy

..., 2014). The basic aim of this paper is to develop a live client portfolio, i.e. to develop an online portfolio of McKenzie’s Furniture. For this purpose, the author will systematically build readers’ understanding of the marketing environment in which the client operate, its strengths and weaknesses that can be influential on the performance of the business and the opportunities and threats that have an adverse impact on the future performance of the client (Dominick, 2012). The next step will be to develop an understanding of the proposed marketing communication mix, development of marketing communication strategy, develop marketing communication activities and critical self-reflection of the whole marketing activity. Portal 2 SWOT...
10 Pages(2500 words)Book Report/Review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Marketing Communication Strategy for FREE!

Contact Us