Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Assessing International Business Opportunities and Risk with reference to KFCs operations in India - Case Study Example

Comments (0) Cite this document
The author of this paper "Assessing International Business Opportunities and Risk – with reference to KFC’s operations in India" aims to make PESTEL (Political, Economical, Social, Technological, Environmental and Legal aspects) analysis and market potentiality index of.
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.6% of users find it useful
Assessing International Business Opportunities and Risk with reference to KFCs operations in India
Read TextPreview

Extract of sample "Assessing International Business Opportunities and Risk with reference to KFCs operations in India"

Download file to see previous pages Social Factors influencing the decision:
Primarily India is religious country where people believe in tradition and religion. Also by nature a majority of the people are vegetarians who have the habit of eating an occasional snack of non vegetarian food. Hence the entry of a Multi national company into India just to supply chicken infuriated them, also the methods used to kill the chicken were thought of as cruel by Animal Protection activists like PETA.

Many popular people who support vegetarianism like Anoushka Shankar, daughter of popular sitarist Pandit Ravi Shankar, John Abraham, A movie star, Raveena Tandon, Model and movie star etc.

The social conditions in India actually are loaded in favor of KFC, what was lacking is the social setting which is totally against them initially. This is due to KFC’s inability to adapt to the cultural settings of Asian countries like India.

Technological factors:
Traditionally Indians prefer food made at home or in the traditional setting with a minimum of technology. So when KFC came into with all its international name and latest equipment then it is bound to disappoint any traditional India. Moreover Indian food is served hot and never preserved. They believe that food stored for periods will lose its nutritious values. So when KFC started to use a flavor enhancing agent PETA started agitations against that.

The moral of the story is that technology in it self is not the bane. The application of which has to be limited in certain contexts and placed like cooking in India
Result: Not in favor of KFC.

Environmental factors:
If there is one thing that lured KFC to India it is the changing entire Asian markets are opening up and India is cornering all the glory in this context. Because of the globalization the environment is fast changing In India and this is a huge plus for KFC ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Assessing International Business Opportunities and Risk with reference Case Study”, n.d.)
Assessing International Business Opportunities and Risk with reference Case Study. Retrieved from
(Assessing International Business Opportunities and Risk With Reference Case Study)
Assessing International Business Opportunities and Risk With Reference Case Study.
“Assessing International Business Opportunities and Risk With Reference Case Study”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Assessing International Business Opportunities and Risk with reference to KFCs operations in India

International Business Operations Management

And production tends to be variable across the range of products which are usually made 'to-order'. Further, there may be a lapse in time between orders and delivery, due a 'bottle-neck' in the change-over of production methods (Perison, Brown, Easton, & Howard, 2002). Thus, with this traditional form of operations management, the process is labour intensive and idle time is much more likely.
Organizations are making the switch from batch production to a more linear and continuous form of operations. This paper will review the effects of the switch from batch to line processing for a fictional Company. Firstly, a definition of line processing will be given. Secondly, an evaluation of the effect the change will have on five co...
4 Pages(1000 words)Essay

International Business Operations Management

Managers are also liable for serious activities such as excellence management and control, ability planning, materials management, procure, and preparation.
The significance of operations management for a new company in the market has augmented radically in latest years. Important foreign competition, shorter product, and repair life-cycles improved skilled and quality-conscious consumers, and the abilities of new technology have placed growing pressures on the operations function to get better efficiency as given that a broader array of high-quality products and services. By the globalization of markets, firms are familiar with that the operations function can be used as a spirited weapon to make stronger their location in the...
3 Pages(750 words)Term Paper

Supply Chain Operations Reference

The reforms have occurred due to the amplified market competition to deliver better value to their customers. A new system had definitely succeeded in delivering higher values to the clients - thanks to Supply Chain Management.
Supply Chain Management or SCM is a blend of art combined with technology which works to improve the business ways, functions, processes that are a part of a product formation and its delivery. Supply Chain Management is clearly defined as "A combination of various processes that start from the initial phase of the product till the finished consumption of the same product by the consumer. It is a process which involves the planning, implementation of these plans, and controlling of the product manufact...
18 Pages(4500 words)Essay

International Marketing - Assessing Your Business Opportunities

Power mainly holds with Prime Minister. Hong Kong is a Special Administrative Region of the People's Republic of China and it maintains a high degree of autonomy in all matters relating to government and politics except foreign and defence affairs. It is regarded as a separate entity though maintained as dependency on certain issues on China. In South Korea, the government structure is determined by the constitution of the republic of Korea. The country has always had a presidential system with a relatively independent chief executive.
Law systems in these countries are distinctly different from each other. Japanese law and judicial system is influenced by the civil law of Europe and has also the roots of Chinese whereas Hong...
12 Pages(3000 words)Assignment

International Business and operations Management

...Running Header: International Business and Operations Management Expansion Strategy Your Regional Market Strategy The region selected for our company’s global market expansion through investments, sales, and production is Asia with China is the focal entry point before further spreading out to other countries in the region including India, Pakistan and Korea. As the sales director, I will be directing the operations hence recommends the following expansion strategy. Introduction Firms venturing into global foreign markets are eventually constrained by the latent hostility of the host countries enterprises and the paucity of local customs and practices hence can be considered to be at a disadvantage due to their foreignness. In China...
16 Pages(4000 words)Essay

International Marketing and Business Operations

... of your Essay Sub Paper Due Contents Country attractiveness 3 Market/Industry Attractiveness 4 Target market segment 5 Potential distribution strategy 6 Critical Operational issues 8 International Marketing Issues 9 Recommendations 10 Works Cited 11 Country attractiveness Hong Kong is open to international trade with a 0% average tariff rate and minimum barriers to foreign direct investment (The Heritage Foundation, 2014). The economic and financial structures are robust and transparent. The environment is highly competitive with no restrictions on foreign banks, which makes Hong Kong a global hub. Hong Kong’s economic freedom score is 90.1 which makes it a top rated economy in the index. It is considered a free economy with a high degree...
9 Pages(2250 words)Essay

International Business Operations

... not been a worthy deterrent factor to those seeking to have investment opportunities as they tend to apply various methods that have or may help them in managing these risks and also attract profitable. Some of the methods used in managing risks include the identification of the risk factors, determining the ways in which basic assets may be vulnerable to specific risks, ascertaining the consequences of the risk if taken, identification of ways of reducing these risks and lastly the prioritization of the risks based on a clear strategy. No matter the method chosen in managing the possible threats to a business, there has to be an assessment, development of a risk management plan, and the implementation of the same as a way of mitigating...
10 Pages(2500 words)Assignment

International Opportunities

International Opportunities Despite the benefits of international diversification, some firms may not expand internationally due to the constraints of the international markets. As seen in the research conducted by Hoskisson, Hitt, Ireland& Harrison, diversification strategies allow companies expand internationally and pursue all possible opportunities in the external environment (307). However, expansion in the international market may not possible especially in the service provision industry. Evidently, such companies cannot offer services to it huge clientele base. Additionally, companies in the service industry will also require more manpower, more capital and complex management structures to survive internationally. This is e...
1 Pages(250 words)Case Study

Major differences between domestic business operations and international business operations

...Differences between Domestic and International Business Operations Differences between Domestic and International Business Operations Introduction According to McEarchen (2012), the national economy depends on the income generation by the national residents. This income includes the industrial activities that generate money to boost the country’s economy. The advancing technology and market demand has influenced business to expand their operation into global market. This has enhanced the opportunity to accessibility of product or service and consumer heterogeneity. Difference between domestic and international business are scope of operation, political relations, currency differences and legal regulations to entry (Dunning, 2012...
1 Pages(250 words)Assignment

The Economic Impact of the Emergence of China and India

The main macroeconomic variable that toys in the global economy’s shift are the emergence of India and China as new superpowers. This emergence certainly has a number of implications, but among the most relevant are: disruption of the equilibrium of the global economy which results in rising demand of goods, giving way to worldwide inflation; the attractiveness of outsourcing to these countries due to low cost but high talent workforce of these countries for cheaper operations.
The growing middle class of China and India results in booming demand for the automobile industry. This increase in demand, with the increasing purchasing power of these countries’ people, is not limited to automobiles but more apparent in...
10 Pages(2500 words)Assignment

Potential Benefits of International Trade

... Content Outline I. Introduction (a) Definition (b) Background II. The Reason Why Countries Take Part in International Trade (a) Major Commodities in Today’s International Trade and Economic Gains Arising From it (b) Reasons Compelling Countries to Place Restrictions in International Trade III. Conclusion I. Introduction (a) Definition The expression international trade refers to an exchange of commodities across boundaries of nations. Two major terms are used to describe international trade (that’s imports and exports). Imports are services and goods bought from other countries while exports are the services and goods sold to nations or individuals of foreign countries. (b) Background It’s estimated that the international business...
6 Pages(1500 words)Coursework

The Relationship Between Security, Risk and Health in a Large Organisation

...The relationship between Security & Risk and Health & Safety in a large organisation "Assess the relationship between Security & Risk and Health & Safety in the context of a large organisation. Are they complimentary or the demands of one conflict with or inhibit the realisation of the other? Identify and discuss the implications of your assessment for the roles of the security manager". 1. Introduction The development of commercial activities worldwide has been extremely rapid; firms operating in various industrial sectors need to confront a series of challenges in order to ensure the limitation of risk related with their strategic initiatives. Within this context, the issues of security, risk, health and safety are very likely to appear...
9 Pages(2250 words)Coursework

International Security Studies: Examination

Globalization affects international security in the sense that problems involving terrorism, the environment, religious extremism, weapons of mass destruction, and the economic crises have become more universal and widespread in character (Ivanov “Article”). As a result, these issues pose a greater threat to national and international stability and safety. More lives are now affected by threats to international security; these threats did not seem too ominous before the entry of globalization. Consequently, some extremists justify the use of mass weapons of destruction in order to guarantee their security. And as globalization continues to expand and to grow bigger as a phenomenon, threats to international security are...
7 Pages(1750 words)Assignment

Economic Analysis of India

The country’s economy is fast growing with a stable political system that encourages foreign investment although with certain restrictions. The country generally has good energy, transport and communication systems which make the cost of doing business affordably.

The Republic of India found South of Asia is by far the world’s most populous democracy and ranks seventh largest in terms of geographical area (Brown, 1994). India is also the second most highly populated country in the world. The country has a rich culture with four major religions having originally emerged from it; Sikhism, Buddhism, Hinduism, and Jainism. The Indian Republic consists of seven union territories and 28 states and ranks twelfth la...
8 Pages(2000 words)Case Study

Business Information Systems

...Club IT - Part Three of Phoenix BIS 219 Introduction to Business Information Systems Club IT – Part Three _________ _________ DATE ________ Table of Contents Table of Contents 2 Abstract 3 Overview 3 Business background 4 Current Technology Structure of Club IT 5 Problem Assessment 5 Club IT Business Goal and Strategy 6 Assessment of Needs 7 IT Solutions for Club IT 8 Decision Support Systems/ DSS 8 Customer Information System 8 Data Mining for Business Performance 9 Enterprise Resource Planning 10 Supply Chain Management 11 Customer Relationship Management 11 Conclusion 11 Bibliography 12 Abstract Club IT is a nightclub that is currently operating with the traditional technology structure. Club IT nightclub is most popular club in its...
8 Pages(2000 words)Case Study

Business Administration

...Master Business Administration – Pre Admission Essay Please describe your main interests and leisure activities, and any other experiences or involvement that has significantly influenced your career or personal development. 100 Words I was born in India where Cricket is played across the country. I received my inspiration and motivation to play this game after India won the 1983 World Cup Championship. I have played this game representing my school and college in various tournaments. During my leisure time I watch the television. The channels that I generally watch are the sports, movies, and entertainment ones. I also have an interest in the technological gadgets. During my childhood, computers were the only gadgets which influenced me...
6 Pages(1500 words)Essay

Business Plan Real Estate Agency

re representing our company as their business consultants and our responsibilities are limited to the knowledge of the client’s business and information provided by the client.
The company Of-Fit has been operating as office supplies and equipment supplier since 1998. Their corporate office is in Aberdeen and it has excellent industry relations. The company is a sole proprietorship and its owner is Mr. Andrew Schwatz who has been working in the industry for more than 20 years. The company current staff is 8 and its revenues are £115,690 and £156,178 in 2008. The company aims to expand its operations in other business areas and regions of the UK.
The detailed business plan developed for this report incor...
12 Pages(3000 words)Business Plan

The Main Threat to Small Business

When it comes to reliability factor big businesses are able to sustain because of their track record. Big businesses are able to pacify their customers using their past successful track records.
Nowadays most of the business opportunities and orders are posted online. This means that business providers need to be well integrated with supplier systems through online facilities. The infrastructure of the business model needs to be updated. But this is not an easy task for small businesses. E-based procurement is possible only with a well-maintained network on the internet. This requires a lot of financial and technical necessities which could not be supported by small businesses. On the other hand, Big businesses are well equip...
8 Pages(2000 words)Assignment

International Business Environment: Investment Opportunities for SisCom in India

Different aspects of the Indian market are looked into through a PEST analysis and a study of the national and organizational cultures. Also discussed are the human resource options for SisCom, and the nature of the relationship between India and the UK in terms of politics, trade and international diplomacy. Finally recommendations are made for SisCom based on the investigation, and hopefully, meaningful conclusions are reached.
This report investigates into the opportunities for SisCom, a UK based company specializing in manufacturing and distributing computers and computer peripherals in establishing themselves in India. The company is renowned for quality computer components and competes with other larger computer giants,...
12 Pages(3000 words)Research Paper

Business Sustainability and Society: Coca-Cola Company

For centuries, ethics has been a crucial and significant component of human societies that contributed enormously to the creation of norms and values through religious influences, as well as through the contribution of intellectuals and philosophers in society. Unfortunately, nowadays, it is an observation that individuals, organizations, and even nations have commenced overlooking the phenomenon of ethics in their practices, specifically in the business sector that has become the major stakeholder confronting criticisms related to ethical practices. Critics (Crane, pp. 23-29, 2007) argue that business ethics has now become a component limited to theoretical policies and frameworks of business organizations, and such principles an...
10 Pages(2500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Assessing International Business Opportunities and Risk with reference to KFCs operations in India for FREE!

Contact Us