We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Real chocolate case study - Essay Example

Comments (0)
The strategic position of the Real Chocolate Company is an impressive one. Record earnings for the year ended February 28, 2007 turned out to be great as the revenue showed an increase of 12 percent. The system wise sales of their franchised as well as company owned stores rose by 9 percent…
Download full paper

Extract of sample
Real chocolate case study

Download file to see previous pages... Stores sell around 100 chocolate varieties. Apart from this there are 15 types of fudges available as well as over 30 varieties of caramel-covered apples. The company is very particular about customer service and their main concern is to provide the best available products.
The Real Chocolate Company has stores in 65 of 110 factory outlet malls in the United States. The location of stores is selected on the basis of the area, attractiveness, costs and other important factors. The company has been a very successful one and its aim is to build the Company into the leading retailer of chocolates in the United States.
The opportunities and the threats are external for the company and they can only be determined looking at the moves of the competitors and the other external factors that have a major impact on the company as a whole and its stakeholders as well.
Although the Real Chocolate Company is prospering, there are specific factors that have to be considerd before we can decide whether it will continue to do so. There are certain threats looming which could make the maintainance of this level of progression challenging.
One such threat is the degree of competition that the Company would be facing in the coming years. Competitors have been working at producing new products in order to attract customers. They have been introducing healthy items to make their production available to a greater range of customers. Such items include candies with vitamins and skin-enhancing ingredients, sugar-free sweets, chocolate bars with specific elements that would be suitable to people with heart-related problems, etc. Thus, there is a danger of substitution. Apart from existing competitors there is the threat of new entry in this business. The ability of other organizations to enter a market affects power. It differs in different cases. Where there is a free entry and exit, low setup and documentation costs are involved, entry is formed instantly and would be vice versa in the case when there are barriers to entry, etc.
Another threat to the Real Chocolate Company is the fact that there is a rise in obesity in the United States. This would affect their sales unless the company manufactured products suitable for such people. Customers are also faced with the problem of allergies, such as peanut allergy. The Company has to be taking this into view as well.
There is also an increased cost to keep up with the manufacturing technological progress. The Company should keep this in mind as well. The cost problem is also connected to other areas, for example the wages. There will be increasing minimum wages which the Company will have to counter and so the cost of manufacturing will increase. Also, the cost of raw materials and transportation may increase, once again leading to ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Ethels Chocolate Lounge: Case Study
Industries have always been characterized by innovativeness either in technology or strategy stemming from cut-throat competition. This trend has increased tremendously in the last 20 years mostly due to increased technological advancement and globalization.
4 Pages(1000 words)Essay
Case Study on Thorntons plc
Success led him to start making his own sweets to sell, and in 1913, another shop was opened. After Joseph passed away in 1919, his sons took over and formed J.W. Thornton Ltd in 1921, which by then already consisted of four sweet shops and a fruit shop.
18 Pages(4500 words)Essay
Strategic Plan for Real Chocolate Industries
The vision statement of Real Chocolate is to become the premier chocolatier in the United States. Its mission would be to become the leader in retail sales through providing chocolate candy products that will give its customers an experience of best taste. The company wishes to achieve this through a process of expanding its business.
11 Pages(2750 words)Essay
Comprehensive Strategic Case Analysis of Real Chocolate
The real chocolate company was founded by Sarah Smith the present CEO. The company employs 235 workers, owned five branches and 316 franchised stores. The stores are located in the United States and Canada. In 2005, real chocolate company had sales of $31.6million system sales and those of the franchised stores stood at $108million.
10 Pages(2500 words)Case Study
The assignment should accompany the case study on Green & Blacks (Part A) U.K. Chocolate Market: Turning Green
A brand can have ethical appeal as in the case here or other attributes visual or inherent hat help consumers recognize the brand and to which consumers attribute specific meanings. Brand identity was first recognized at the beginning of the 1990's (van Gelder, 2003, pp.
14 Pages(3500 words)Essay
Real chocolate company
In the broader perspective the company is operating in a much larger confectionery industry, which is a highly competitive industry with “more than 300 suppliers making
11 Pages(2750 words)Essay
For instance operational or production strategy and marketing strategy are all part of the business strategy of the company. RCC Inc. has adopted a functionality-based approach to business strategy and decision
9 Pages(2250 words)Essay
Effects of Advertising and Promotion on Purchasing Behavior of Chocolate Consumers in India
The main focus is on the chocolate industry in India where the product of chocolate has been very successful due to the fact that it is consumed by people ranging from all the age groups. The study attempted to analyze the market position of these companies and how they are surviving successfully in the face of competition.
51 Pages(12750 words)Essay
Case study Rosenfeld and the Chocolate Factory
Kraft illustrated that the holders of 71.7% shares of Cadbury, had accepted the final offer. The offer enabled Kraft to have adequate control of the Dairy Milk producer, and hence develop a company that realizes international sales revenue worth 50
7 Pages(1750 words)Essay
The cocoa bean which is scientifically known as Theobroma Cacao L, originally grown in Central America, was tremendously used by the natives from the Olmec, the Maya, the Zapotec, the Moche and the
4 Pages(1000 words)Essay
Let us find you another Essay on topic Real chocolate case study for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us