Organization Mission and Vision: The Gap Inc - Essay Example

Summary

In the paper “Organization Mission and Vision: The Gap Inc” the author analyzes a specialty retailer that operates more than 3100 stores, employs more than 150,000 people, and had revenues in excess of $15.8 billion in FY2007. Their products are marketed under the brand names of Gap, Banana Republic…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER94.8% of users find it useful

Organization Mission and Vision: The Gap Inc

Read Text Preview

Subject: Business
Type: Essay
Level: College
Pages: 2 (500 words)
Downloads: 3
Author: giles95

Extract of sample "Organization Mission and Vision: The Gap Inc"

Piperlime is an online shoe store that specializes in marketing over 200 brands of fashionable, upscale footwear. All their products are directly marketed online at dedicated brand websites. In 2007, Gap Inc. test-marketed a brand under the name of Forth and Towne. They subsequently closed 19 stores in 10 cities after the brand failed to demonstrate significant potential. (About Gap Inc: 2007 Annual Report)Organizational stakeholders, CEO, and executive teamThe organizational stakeholders at Gap Inc.

are 150,000 employees, shareholders, CEO, Board of Directors, and executive officeholders. Gap Inc. is headed by CEO Glenn K Murphy, who has over 20 years of retail experience. He has been at the head of Gap Inc. for less than one year and this is his first experience in the apparel industry. Japan and Europe are directed by presidents John Ermatinger and Stephen Sunnucks. Each brand name has an individual president, while the departments of finance, strategy, sourcing, and social responsibility are headed by executive vice presidents.

Among the senior staff, Marka Hansen, the president of Gap, is the senior member with 21 years at the company. All other presidents have less than 5 years of tenure with the firm. (About Gap Inc)Geographic Locations, SizeGap Inc. currently has stores in 15 countries. Outside North America, they have major outlets in Japan and Europe and recently opened their first store in the United Kingdom. They have additionally expanded their operations through franchising and have 75 franchise stores in the Middle East and Asia. Gap Inc. currently has over 150,000 employees worldwide.

The Gap brand operates 2,863 stores in North America as of February 2008. They operate 304 stores which are divided about equally between Europe and Asia. While the number of stores has declined in North America in the past year, Asia and Europe have seen a 7 percent increase. (2007 Annual Report)RevenuesThe total revenue for FY2007 was $15.8 billion. Gap has seen a steady decline since recording a record $16.3 billion in FY2004. Gap and Old Navy each had revenues of approximately $6.5 billion and the Banana Republic had revenues of about $2.8 billion. Banana Republic was the only brand to experience an increase in revenues over FY2006.

The US accounts for nearly 80 percent of all of Gap's revenue. (2007 Annual Report)

CHECK THESE SAMPLES OF Organization Mission and Vision: The Gap Inc

Management-managing change in organisation

When looking at various aspects of this, it can be seen that the system that is developed as well as the association with specific changes… A corporation that shows specific responses to ideas of change is gap inc.... gap inc began in 1969 by Doris and Don Fischer in San Francisco, California.... The main concept that is associated with gap inc comes from the vision slogan, “wearing your passion.... the gap store was built not only to provide specialty clothing from their own line of production, but also provided a consolidated area for other jeans and clothing items, such as Levis brands....

14 Pages (3500 words) Essay

Shared Vision and Organizational Success

The basic concept is that people need to be committed to the organizations vision.... Another basic concept is that everybody has individual ideas about the vision of the organization,… Senge uses the example of the movie Spartacus when illustrating his point – Spartacus, a slave, was to be turned over to the Roman When the Romans came to speak with the slaves, they asked who was Spartacus, and Spartacus immediately stood up and stated that he was Spartacus....

17 Pages (4250 words) Research Paper

Applebees International

There should be a translation factor installed on the website of the company for the non-English user and the absence of a proper mission statement and a vision should be taken care of as this is quite of a basic information conveyance to users.... The author of the current assignment "Applebees International" brings out that Applebee's is an American company which operates in the restaurant industry....

10 Pages (2500 words) Assignment

The Concept of Hospitality Marketing

his orientation can potentially cause a gap between the expectations of the customers related to the offered product/service and the actual provided product/service.... The paper "The Concept of Hospitality Marketing" states that once a hospitality organization determines the benefits required by the customers, it can develop products and promotional offers by concentrating on the benefits.... he operations orientation concept of an organization involves the categorization process of the operations in order to efficiently achieve the goals and objectives of the organization....

8 Pages (2000 words) Assignment

Compare and Contrast the Culture, Mission, and Vision of Profit and Nonprofit Organizations

Here the profitable organization is Apple inc which is an American multinational company which manufactures computer software, consumer electronics, personal computers and online services.... The example of non profitable organization is Virginia Community Capital, inc.... Profitable organizations maintain their financial records by following a standard accounting system but this system may not be followed by a non profitable organization as their nature of work is different than the profitable organization....

9 Pages (2250 words) Research Paper

Business Model and Strategic Plan of Caterpillar Inc

The paper contains the business model and strategic plan of Caterpillar inc.... Other companies such as Deere, Komatsu and CNH technology poses a threat to the existence of this division Caterpillar inc.... In achieving this monumental strategy, a new division created has its vision, mission statement, and values that would help the company position itself within the construction and mining companies....

7 Pages (1750 words) Case Study

Social Responsibility And Market Share

Corporate social responsibility in response to concerns about the environment is giving an edge to big businesses.... The paper "Social Responsibility And Market Share" discusses sustainable policies as a new way of doing business by conserving resources for future use.... hellip; The business unit strategy is concerned with strategy of the product line or any division....

14 Pages (3500 words) Case Study

Analysis of Business Plan of Vusion, Inc

From the paper "Analysis of Business Plan of Vusion, inc" it is clear that two of Vusion's founders are fulfilling advisory roles.... The company under scrutiny is Vusion inc.... The central intention of the organization to pursue its current business plan sterns from the fact that the organization has realized that “many liquid processing industries do not have the technology available for real-time measurement of product quality”....

16 Pages (4000 words) Research Paper