We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Verizon Wireless Marketing - Case Study Example

Comments (0) Cite this document
Summary to case study on topic "Verizon Wireless Marketing"
Verizon is the second largest US telecommunications services provider (after AT&T). The company's wireline business provides local telephone, long-distance, and Internet access services to residential and small to mid-sized businesses in 28 states and Washington, DC…
Download full paper
Polish This Essay
Verizon Wireless Marketing
Read TextPreview

Extract of case study "Verizon Wireless Marketing"

Download file "Verizon Wireless Marketing" to see previous pages... Verizon Business provides communications and information technology (IT) services to global business and government clients.
Headquartered in Basking Ridge, N.J., Verizon Wireless has the largest number of retail customers in the industry and is the most profitable wireless company in the U.S.
Let us write or edit the essay on your topic "Verizon Wireless Marketing" with a personal 20% discount.. Try it now
The company is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). (Verizon Wireless, 2008)
Since wireless is the way of the future, the wireless divisions of these companies is the most hotly contested, and the focus of this "Battle of the Brands." It is important to note that despite Verizon Wireless bearing solely Verizon's name, it is not owned by just them, it is a 55%-45% joint venture between Verizon and Vodafone Group (NYSE: VOD). It is also important to note that AT&T Mobility is the service formerly known as Cingular, which was acquired by AT&T in 2006 when it bought BellSouth for $86B.
Verizon Wireless lives up to its tagline as "America's Most Reliable Wireless Network". By doing so, it is the only major wireless company that offers a test-drive pledge that pays calls if a customer isn't satisfied and switches to another carrier. This marketing strategy is believed to have been backed upon by a broad marketing research. Verizon Wireless have focused on strengthening its customer loyalty, making it their edge from their competitors. It is believed to have the highest customer loyalty in the industry based on lowest-in-industry churn. -- footnote
Compared to AT&T which is their serious challenger in wireless network, Verizon Wireless' products are almost the same with its competitor. Thus, the need to identify an area where they can perform better. Based on marketing research conducted, in order to increase customers of an industry, you need to increase a customer's trust in your products. Launching the Verizon Wireless Test Driver's Manual is a very strategic tactic that has been very effective for the company. It definitely achieved their objective to increase their trial rate. When a product if of high quality performance, a very vital percent, if not 100%, will lead to purchase rate and will then lead to re-purchase rate of customers until customer loyalty is established. By reading the mind of their consumers, Verizon Wireless knew exactly that their products are of high quality standards, leaving a little, if not zero, room for shifting to competition. None of this will be achieved if no marketing research has been intricately done to its market.
Competitive intelligence plays a vital role in analyzing competition of AT&T and Verizon Wireless. To analyze each of the company's stregths and weaknesses is important in order to come up with strategies to counter each other's marketing points. In detail, the present market of AT&T is composed of 71 million users againt 65 million users of Verizon Wireless. Looking first at Verizon Wireless, its strategy is simple. It focuses on the strength of its network as its main selling point. From the company's "Can you hear me now" ads, to the current "It's the network" ads, the point the company conveys is that if you have Verizon, you are covered by the biggest and most reliable network. AT&T's most memorable recent ads may be Martin Scorsese "We won't interrupt your phone calls, please don't interrupt our movies" ads that play at the cinema, but the company also runs television ads that focus on "more bars in more ...Download file "Verizon Wireless Marketing" to see next pagesRead More
Cite this document "Verizon Wireless Marketing"
  • APA
  • MLA
(“Verizon Wireless Marketing Case Study Example | Topics and Well Written Essays - 750 words”, n.d.)
Verizon Wireless Marketing Case Study Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/miscellaneous/1503071-verizon-wireless-marketing
(Verizon Wireless Marketing Case Study Example | Topics and Well Written Essays - 750 Words)
Verizon Wireless Marketing Case Study Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/miscellaneous/1503071-verizon-wireless-marketing.
“Verizon Wireless Marketing Case Study Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/miscellaneous/1503071-verizon-wireless-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Telecom - Verizon Wireless, Sprint, and At&T
These companies make use of the most advanced technologies to sustain in the market. Customer Decision Making Process and Service Encounter Process The activity of acquiring commodities or services to achieve the goals of an association or individual is referred as purchasing.
10 Pages(2500 words)Case Study
Case Study Verizon and Disney
These two areas of include concern of Walt Disney pushed them to launch an ambitious, next-generation CRM that will help improve resolve their problems. The external issues of the company include long lines in rides, food stalls and restaurants. The theme parks have fidgety crowds.
4 Pages(1000 words)Case Study
Marketing Research Essay-Verizon Wireless
This fact has increased the work of constant consumer and marker analysis for the companies. The American marketing association defines market research as "The systematic gathering, recording, and analysis of data about problems relating to the marketing of goods and services".
6 Pages(1500 words)Case Study
Verizon Wireless
This paper, through a SWOT analysis will be focusing on the strengths of the company built by its commitment of providing the maximum customer value through various investments. Strengths: The distinctive competencies of Verizon Wireless are generated from its investment in technologies and people who makes a huge difference for its customers.
3 Pages(750 words)Case Study
Research Paper Verizon Wireless: Organizational Behavior Analysis
With time, market flux has posed certain challenges as a consequence of growing demand for bandwidth and better internet speed. Increasing competition can also make the management wary of its competitive position. However, the organizational
8 Pages(2000 words)Essay
Case study about Verizon wireless issues and possible improovements
The marketing plan has been developed through a carefully planned set of structures from which they can provide overall service. The company has provided the United States with a great many jobs and is showing
10 Pages(2500 words)Case Study
Wireless Bikes
Thus, the company manages the largest bikes-sharing program in the US. The way of bikes-sharing provided by wireless technologies have a number of challenges. As the sharing is supervised by special devices, the bikes can be easily lost or even
1 Pages(250 words)Case Study
Verizon Is Creating a Culture that Focuses on Shareholder Value
As Cameron describes, “culture includes core values and consensual interpretations about how things are, and climate includes individualistic perspectives that are modified frequently as situations change and new information is
3 Pages(750 words)Case Study
Wireless and Mobile Technologies
echnologies are used for a variety of ways to boost business efficiency and organization implement or install important systems for both wireless and mobile technologies functions. One of the leading firms in the use of the technologies is the Delta Airlines. The primary
5 Pages(1250 words)Case Study
Wireless and Mobile Technologies
This includes cellular communication, the use of wireless computer accessories, networking between computers and wireless adapters (Information Resources Management Association, 2012). The wireless technologies make use of electromagnetic waves to aid the transfer of communication signals via the air.
3 Pages(750 words)Case Study
Let us find you another Case Study on topic Verizon Wireless Marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us