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Marketing Plan College - Case Study Example

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Summary
Ownership Properties, INC (OPI) is representative of the one-stop-shop for real estate investors in the residential housing industry. The company offers a complete service package, which includes house hunting, consultation, buying, financing, leasing, management and sales.
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Marketing Plan College Case Study
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Download file to see previous pages This will provide Ownership Properties with an opportunity to leverage its core competencies while servicing its business clients in an exclusive environment.
Ownership Properties, INC is a privately owned and operated real estate investing /managing company. The group specializes in investing ideas, occupying strategies, inner city locations and serves primarily investing clients.
Its available investment properties have between three and five bedrooms plus categories, and include all local and nationwide homebuilders. OPI has a high instance of repeat business across all its brands, particularly with custom homebuilders. The housing market is currently somewhat depressed, due to the economic downturn and restrictions being made on qualifying loans and financing. This threat to these critical sectors could be considered as short to medium term, as indications of a return to business . Observed. Ownership Properties, INC must continue to focus on delivering an exemplary business service at competitive rates, in order to cultivate repeat business.
Ownership Properties, INC offers value and benefits to its clients in earning percentage commission on all deals. Its clients need to know that they can depend upon and develop a relationship with the management company that will ensure efficiency, ample value for their money and reliable support when they need it. OPI chooses to build very strong customer relationships, and we want to stay an integral part of the investing market.
Market Demographics - Investor sources:
California, New Jersey, New York, Chicago and Portland.
Market trends can be categorized as follows:
Taxation investing - 15% of client base. A 1031 exchange of certain types of property may defer the recognition of capital gains or losses due upon sale, and hence defer any capital gains taxes. Section 1031 investors are mostly seeking to invest concurrently in multiple real estate deals. Quality is a secondary concern to quantity.
These prospect investors are the easiest and the most corporate of all time, as their main concern is taxation. Section 1031 investors may purchase investment property without question or even a site visit, as long as the deals can be closed within their desired timeframe. A specific timeline and term have to be met in closing the deals. Investors could incur large losses if they do not meet the specific terms of the 1031 exchange.
Cash investing - 25% of client base. This portion consists mostly of experienced investors, who have multiple properties and extra cash on hand to obtain a higher rate of return than the regular CD or passbook account at a local bank. These are the most efficient and mature clients, who can close deals within two days if the price is right. OPI tends to favors these type of customers because they are low maintenance.
Long-term investing - 60% of client base. This kind of investing is always connected with financing. The investors who are interested in long-term investing are usually short of cash, but have good credit histories. They are looking for high returns, but are skeptical. fully depend on the rent in covering the mortgage.
Since this group has little or no investment experience, investment advisors must usually devote a lot of time to consulting, confidence ...Download file to see next pagesRead More
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