Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Strategic Planning For Tourism and Leisure - Case Study Example

Comments (0) Cite this document
Many people also believe that tourism is only international, when in fact, 80% of all tourism in 2001 was domestic, and it contributed 26.1 billion to overall spending by UK residents. This figure was achieved through the 163.1 million trips made within the UK, most of which lasted one to three nights (, visited 27/06/2007)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.1% of users find it useful
Strategic Planning For Tourism and Leisure
Read TextPreview

Extract of sample "Strategic Planning For Tourism and Leisure"

Download file to see previous pages Although these figures seem significantly smaller than for domestic tourism in the same year, the average spending per trip was 160 for domestic tourism, and 489 for overseas visitors (, visited 27/06/2007). The reasons for the difference can be explained by the cost of travel (e.g. flights) and accommodation (the average length of stay was over 8 nights by overseas visitors). Recently released figures have shown a 36% increase in overseas visitors to 24.2 million in 2002, as well as a growth in spending to 11.8 billion (, released, 27/06/2007). This shows the re-growth of this part of the industry after the sharp fall in 2001 as a result of the events of September 11th. The size of these figures show how important tourism is to the UK in general, but it also seems appropriate to look at its impact on various areas within Britain.
The South West Tourist Board deals with the seven counties in the area. It contains two National Parks, covering 1.6 square kilometres of land. Tourism is high not only due to these national parks but because of various other attractions, including the Jurassic Coast of Dorset/East Dorset that was given World Heritage Site status in December 2001. (Lickorish, 2002, 66-70) The attraction is proved by the 2001 figures that show the South West to attract: 14% of all domestic trips and 8% of overseas visits; 18% of all domestic night stays and 7% equivalent for overseas visitors; and the area received 16% of all the domestic tourism expenditure and took 5% of overseas visitors' money (, visited 27/06/2007). The final figure is of most economic significance to the area, and shows that the local economy benefits greatly from domestic tourism. In fact, total tourism to the area generated 3.275 million for the local economy. (May, 2001, 112-18)
In Greater Glasgow & Clyde Valley the aim is 'to increase visitors and provide quality information services'. One way of promoting the area is to use the fact that it is the home of eight of the top twenty Scottish attractions. Supply for tourists to the area is also enhanced through the two airports it holds. These provide easy access to the area for not only overseas visitors, but also those from other countries in the UK. In fact, overseas tourists totalled 400,000 visits in 2001, spending 165 million in 1998 (, visited 27/06/2007). In contrast to figures shown earlier, this amount is very similar to the domestic tourism expenditure of 183 million in the same year, showing that overseas visitors contribute almost as much as UK residents. We can see by these figures that the demand for tourism is high, and therefore it is necessary that the government has organisations to advise it on key policy issues affecting the industry. (Krippendorf, 2005, 78-83)
Nature and Scope of Government Involvement
Before April 2003, the British Tourist Authority was the main governing body for tourism in the UK, and was funded by the Department of Culture, Media and Sport (DCMS). The DCMS has the role within tourism of 'encouraging and helping the industry improve facilities and promote a positive image abroad' ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Strategic Planning For Tourism and Leisure Case Study”, n.d.)
Retrieved from
(Strategic Planning For Tourism and Leisure Case Study)
“Strategic Planning For Tourism and Leisure Case Study”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Strategic Planning For Tourism and Leisure

Strategic tourism planning

...?Running Head: Strategic Tourism Planning Strategic Tourism Planning of the of the Strategic Tourism Planning Background Tourism plays an important part in the economy of any country, region or nation. This paper deals with the tourism in Floyd County. The County has never had any endorsed or cohesive plan for tourism; rather, it has various collaborative tourism endeavors over recent years. Many people and organizations have taken various leadership and stewardship roles including the Chamber of Commerce, the Jacksonville Center for the Arts, Blue Ridge Heritage, Inc., and Round the Mountain. Private businesses have also served leadership capacities, including the gathering of support for certain collaborative ads and promotions...
10 Pages(2500 words)Essay

Hospitality and Tourism Strategic Planning

...?Hospitality and Tourism Strategic Planning Table of Contents Table of Contents 2 Overview of the Company 3 Environmental Analysis of Hilton Hotels &Resorts 4 External Environment 6 PESTLE Analysis 8 8 Internal Factors 10 Mission, Vision and Values of Hilton Hotels and Resorts 10 Human Resources 12 Marketing and Distribution Channels 13 SWOT 14 Theoretical Approach to Business Strategies 16 Evaluating Strategic Options 17 References 20 Bibliography 24 Overview of the Company Hilton Hotels & Resorts struck its first venture in the year 1919 with Conrad Hilton buying his very first hotel. Then onwards, the company is seen to lead the industry with various new approaches towards its services for the customers clubbing with its products...
14 Pages(3500 words)Essay

Stratigiec planning in Tourism and leisure(To critically assess the theory and practice of strategic planning for Tourism)

...? Strategic Planning in Tourism and Leisure: A Critical Assessment of the Theory and Practice of Strategic Planning for Tourism 0 Introduction: Tourism is acknowledged as one of the largest and fastest growing industries in the whole world. It has consistently maintains high growth and development rates, puts in substantial volumes of foreign currency inflows, spurs infrastructure development, introduces a brand new experience in management and contributes positively to the overall socio-economic development efforts of nations. Based on statistics circulated by the United Nations World Tourism Organization (UNWTO), international tourist arrivals climbed up to 924 million in 2008. However, this declined by almost four percent or 880 million...
17 Pages(4250 words)Essay

The Demand for Leisure and Recreational Facilities Over the World

... Lecturer: Presentation: The demand for leisure and recreational facilities continues to raise globally, a phenomenon that has resulted to rapid growth of entertainment, and tourism industries. Leisure and recreation takes different forms, however, it involves taking a break from normal day to day activities with an aim of acquiring specific objectives. Leisure, just as any other human endeavor is driven by motivations, which form the foundations of leisure activities. There are two forms of leisure which involve active or passive activities. Many sports require active participation, while other activities such as watching television are passive (Alex, and Song 2004, p 23). Researchers have identified several motivations...
8 Pages(2000 words)Coursework

Leisure tourism

... so that the needs and the promotional methods of the potential customers and the interviewees are the same. This interview will question the interviewees about where are they most likely to be affected by promotional strategies and which promotional strategies are most likely to affect them. (The five basic methods of Market research) The data set generated from the focus group, survey and the secondary data will help the Wavelength gyms management reach a conclusion about the promotional strategies to be used and how and where to promote the gym. Conclusion Thus after determining proper research objectives, Wavelength gym can implement its marketing research plan. This plan consists of analyzing secondary research and generating...
4 Pages(1000 words)Essay

Strategic Planning (Tourism Focus) Continued

...Strategic Planning for Tourism Table of Contents Situation, Communication, and Issue Analyses 3 1.Situation Analysis 3 2.Communications Analysis 4 1.3.Issue Analysis 4 2.Publics and Primary Research 5 2.1.Proposed Target Publics 5 2.2.Proposed Primary Research 6 3.Goal, Objectives, and Strategy 6 3.1.Goal 6 3.2.Objectives 7 3.3.Strategy 7 Reference 10 Bibliography 11 1. Situation, Communication, and Issue Analyses 1.1. Situation Analysis Masdar is a subsidy company of Mubadala Development Company which is fully owned and controlled by the Abu Dhabi Government. The Abu Dhabi Government established a commercially driven renewable energy company to enhance the country’s renewable energy and sustainable technologies industry (Masdar-a, n.d...
6 Pages(1500 words)Essay

An Effective Planning Process

Managements first and the most fundamental problem is selecting the right individuals with the prospective for development. evenly important is the placement of those individuals in positions in the organizational structure where their talents are most desired.
Manpower development instigates with human resources planning also known as manpower planning, which establishes a firm's specific personnel rations. These are attained by a qualitative fortitude of the individual job specifications and of the specific characteristics required of a person for the successful performance of each job. Once these job requirements are recognized, it is essential to forecast the number of persons desired for each job. This stage of employmen...
11 Pages(2750 words)Coursework

Strategic Management: Microsoft Corporation

The firm’s leadership is characterized by strong support to the employee, the development of teams of employees within the organization (for the completion of specific tasks) and the enhancement of innovation by all the firm’s employees. As it is made clear through Figure 1 in the Appendix section (Financial Highlights for the firm in the last 5 years) the firm has managed to keep its performance on continuous growth. The structure of its operations and the style of leadership applied to the particular organization should be considered as the main reasons for the success of the firm internationally. The development of MS-DOS in the decade of the 1980s should be considered as the main reason for the rapid growth of the...
12 Pages(3000 words)Case Study

The Importance of Tourism to the World Economy

Since the eighties, perceived risk research has been of ongoing interest to tourism researchers, Dolnicar (2005) and Dickson, Chapman, and Hurrell (2000)  states. Contributions often include those which investigate positive risk as a factor in increasing tourists who are seeking a thrill. On the other hand, there are also those who view these risks as something negative, thus avoiding the destinations which are haunted by different risks such as diseases, terrorism and other forms of political instability (Dickson & Tugwell, 2000).

The current qualitative research inquired about the risks perceived by young people as regards both domestic and international traveling. A sample of 23 was interviewed for this purp...
15 Pages(3750 words)Research Paper

The Work Breakdown Structure and its Advantages in Project Planning

A typical construction project involves a WBS that evolves from an initial task that is successively subdivided into smaller work blocks until the lowest level is reached, indicating a tree-like structure. Subdividing the project breaks down the project work effort into packages that are both manageable and independent. It connotes that the lowest level of the package corresponds to the smallest project work, which requires the shortest completion time periods. As WBS shows the relationship of all elements of a project, a sound basis for cost and schedule control is provided.

Some lists of project activities involved in WBS include budgeting, cost allocation, time allocation and management, and quality assurance. These...
11 Pages(2750 words)Report

National Health Service Human Resource Planning

There are about 1500 primary care dentists who are working on a salaried basis with the NHS, in most cases employed by primary care trusts. This group of individuals was a part of the local government earlier but in 1974, they were transferred into the NHS. (Personnel Today, 2007). Starting from the year 1997 onwards, the U.K. Department for Education and Employment had allowed for additional funding of $7.2 million to ensure that medical schools are able to pay clinical academia staff the awards that have been recommended for doctors and dentists in the NHS, by the Doctors and Dentists Review Body (Beecham, 1996). This move was initiated to introduce pay parity because university employers found it difficult to pay the 3.8% incre...
14 Pages(3500 words)Term Paper

Marketing Planning of MD Inc UK

To cash in on the brand image achieved through the success of the ‘Bliss’ range of a hair care products, by positioning the new product range as affordable while being gentle and versatile and target the already favorable market segment of the ‘Bliss’ range.
MD inc. has already been in the beauty and personal care sector and has a successful product range named ‘Bliss’ under its kitty. The new market that is the Electrical hair care appliances market is potentially a high growth area. Though the current growth rate is slow, the future trends indicate that with appropriate marketing strategy and positioning, the market and the companies in this sector can grow at a higher rate.
6 Pages(1500 words)Case Study

Strategic Pay and Organizational Behavior

Both, Performance-related pay (PRP), as well as  Payment by Results (PBR), are based on the notion that if a worker can vary output by increasing his efforts, the hope of increased pay will lead him to perform his best. Both methods can be applied to an individual as well as a group level. Below is a critical comparison of the two:
Defined in simplest of terms, payment by results can be defined as the scheme of paying incentives in which, the bonus or the variable portion of the payment will be dependent on measurable values of outputs, within studied time limits.

Advantages: The primary advantage of this scheme is the inducement and motivation of workers for higher efficiency and great output. It is better th...
6 Pages(1500 words)Assignment

Project Planning Human Capital

Project planning involves a lot of factors and areas that we need to address for the effective management and handling of the project. The aim of this report is to provide a deep insight into some of the main areas that we need to address for the project of Adams's family farmhouse renovation. These issues are project team communication, project risk management, and deadline handling. Effective communication in a project provides a huge advantage regarding the better working and handling of the project. I have selected a very significant project regarding the preservation of the old and historical places. Here we require effective communication to provide better interaction among the designer, developers, and history preservation...
8 Pages(2000 words)Coursework

Analysis of Tourism and Hospitality Law Case

 The main issue that needs to be tackled first is whether there is a valid contract between Richard Brat, carrying on trade as Brighton Greens, (buyer) and Molly and Kelly trading in First Grade Granny Smith apples as Holy Farm.

Apparently, there was, when considering their verbal and written mail sent by Richard to Holy Farm on August 1 reading as follows –“Please deliver 20 boxes –Granny Smith ‘Brighton Greens’. Cheque mailed.“

It may be seen that the mail order does not specify the category or grade of apples to be supplied, but one of the implied conditions of sale could be that the goods ordered need to correspond with the goods inspected and tested.

In th...
8 Pages(2000 words)Case Study

Senegal and Its Implications on Tourism

The country has a rich natural and cultural wealth, which forms the basis for tourist attraction. The main religions in the country are Muslim which forms the largest percent, Christian, and traditional religion (Binns, 2002). The big population of Senegal is found in rural areas, where the western-central region is densely populated. In the cities, there is a mixture of Senegalese, Europeans, and Lebanese, but Senegalese forms the largest population. The national language used in Senegal is French and is commonly used by educated people (Binns, 2002).

Researches show that Senegal was inhabited in ancient times. Islam occupied the land as early as the 11th century thus making many Senegalese to be Muslims. The French So...
7 Pages(1750 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Strategic Planning For Tourism and Leisure for FREE!

Contact Us