We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Website Evaluation - Case Study Example

Comments (0) Cite this document
Summary to case study on topic "Website Evaluation"
Technological advancements in the late 20th century resulted in the revolutions of business procedures.
Download full paper
Polish This Essay
Website Evaluation
Read TextPreview

Extract of case study "Website Evaluation"

Download file "Website Evaluation" to see previous pages... Advair is a product of the famous multinational GSK. It has an elegantly designed website that centers on their product. Advair claims to provide solution to asthma patients through its Advair Diskus and it builds on this claim through an efficient explanation of the uses of the product and a description of merits of the drug in view of the experts.
Let us write or edit the essay on your topic "Website Evaluation" with a personal 20% discount.. Try it now

Customer satisfaction and comfort is at the core of modern marketing theory and this has been successfully addressed through online order facilities thereby protecting the customer from a physical venture to the pharmaceutical stores in search for the product.

Advair website makes a good use of the marketing mix utilizing almost all the P's with a special attention to the product as it gives a detailed explanation of the use of the product, its merits and a description of how it helps the asthma patients. In order to productively the gravity of the subject that is asthma has been briefly highlighted to encourage the customer into exploring greater details and motivating him/her to buy the product.

Trust building is the most significant feature of operational marketing and in this regard an effectual use of the popular brand name, GSK, has been made. GSK being one of the giants in the pharmaceutical industry worldwide the name itself offers credibility to the clients. A display of the logo at the bottom of the website clearly indicates the branding strategy of the company, and in the meantime would build the clients trust and would encourage him to test the drug by virtue of the developed brand name.
Furthermore the site incorporates the segmentation policy by providing a list of eligibility rules and recommending an array of procedures with respect to the age of the patient.

To condense the review like many other corporate giants GSK has efficiently marketed its drug through its website and its policies promise to give Advair a competitive advantage in the industry.

The second site that was chosen for the purpose of study was MERCK's Singulair.com. Unlike Advair, Singulair lacks competence and it fails to integrate a variety of marketing tools. The website fell short in concentrating on the product which is at the center of the marketing mix, a description of the product and a detail regarding its use seem to be the very important aspects that are missing, and neither does it outline the severity of asthma, like Advair. Despite of the ignorance in these departments a number of positive characteristics can be identified that compensate for the drawbacks in the marketing mix.

A particular branding strategy has been adopted and a greater use of the famous brand name MERCK has been made as compared to Advair. The display of the logo at the top of the website builds the drug's integrity in the minds of the customer from the very beginning and instigates him/her to anticipate a high product quality.

An apparent segmentation has been done and it highlights the fact that it targets people from all age groups subsequently outlining the fact that asthma can attack anyone. The description of th ...Download file "Website Evaluation" to see next pagesRead More
Cite this document "Website Evaluation"
  • APA
  • MLA
(“Website Evaluation Case Study Example | Topics and Well Written Essays - 750 words”, n.d.)
Website Evaluation Case Study Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/miscellaneous/1502490-website-evaluation
(Website Evaluation Case Study Example | Topics and Well Written Essays - 750 Words)
Website Evaluation Case Study Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/miscellaneous/1502490-website-evaluation.
“Website Evaluation Case Study Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/miscellaneous/1502490-website-evaluation.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Usability/Accessibility Assesment of a Healthcare Related Website
Usability /accessibility assessment of a healthcare related website Basically, this web site contains a wide variety of information related to healthcare sectors such as latest news reporting of the worldwide pharmaceutical, consumer, and medical health sectors.
3 Pages(750 words)Case Study
Educational Website Evaluation
People rely on websites for various information and research purposes. Similarly, people mostly rely on websites for obtaining information on health issues, treatments and related services. When one thinks of health, it is important that the facts and contents on the site needs to be accurate.
3 Pages(750 words)Research Paper
An Evaluation of a Destination Website
2008). In such a scenario, it is imperative that tourism markets across the world try and attract the maximum number of tourists into their countries and regions. In this age of connectivity and communication, the internet is an ideal medium to attract travellers and many tourism organizations and private companies engaged in this industry have created informative and well designed websites for this purpose.
10 Pages(2500 words)Case Study
Evaluation of Website
Apart from this online and telephone transactions of the selling of products is also done. Its online operations is bolstered by the fact that the website is the second most visited website in whole of UK and its popularity all over the country is well known as it became the Retail Week's Online Retailer of the year 2006.
10 Pages(2500 words)Case Study
Company Analysis and Evaluation
A company lays down various strategies. The elements imperative for a strategy to be successful are referred to as critical success factors (CSFs). The measures that quantify goals and facilitate strategic performance measurement are referred to as Key performance indicators (KPI's).
9 Pages(2250 words)Case Study
Amazon Website and Usability Issues
These features provide numerous opportunities in accessing International market places, that in the past where virtually unreachable by most organizations. As a result businesses across the seas are pursuing a Global Web presence at an accelerating rate in recognition of the huge Global market external to it.
6 Pages(1500 words)Case Study
Evaluation of Tell website
ld bring to the company including the ability to expose their products and services to millions of potential new customers, learn more about their prospective customers and answer their questions about the products and services, offer customer support and service, present an
20 Pages(5000 words)Research Paper
Website Evaluation
The consequences include the wastage that can take place as well as the time constraints which are there when collecting primary sources. A secondary source would list down research obtained from books, magazines, newspapers,
1 Pages(250 words)Essay
Website Evaluation
This method has been well discussed and recommended by educational researchers’ namely (Jonasse 2010) and (Boettcher 2014) to experience better learning through rhetoric. For the purpose of this paper, the website under
2 Pages(500 words)Essay
There are various methods that are used in evaluation of various techniques. All of these methods tests the various criterion which include robustness, reliability, efficiency, maintainability, functionality, and portability (April & Abran, 2012). The evaluation
3 Pages(750 words)Case Study
Let us find you another Case Study on topic Website Evaluation for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us