StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Perception and Decision Making - Essay Example

Cite this document
Summary
In order to be successful in the decision making process in business situations it is necessary to be aware of the fact that perceptions of reality many times don't match reality itself. Perceptions play a very relevant role in the effectiveness of any business decision-making process…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.8% of users find it useful
Perception and Decision Making
Read Text Preview

Extract of sample "Perception and Decision Making"

Download file to see previous pages

Perception is defined on the Wikipedia as follows: "In psychology and the cognitive sciences, perception is the process of acquiring, interpreting, selecting, and organizing sensory information." (Wikipedia, 2006b). It goes further explaining how perceptions are formed, how they change, and how there can be no perception at all. Let's see: "Many cognitive psychologists hold that, as we move about in the world, we create a model of how the world works. That is, we sense the objective world, but our sensations map to percepts, and these percepts are provisional, in the same sense that scientific hypotheses are provisional (cf.

in the scientific method). As we acquire new information, our percepts shift. () Just as one object can give rise to multiple percepts, so an object may fail to give rise to any percept at all: if the percept has no grounding in a person's experience, the person may literally not perceive it." (Wikipedia, 2006b). "Decision making is the cognitive process of selecting a course of action from among multiple alternatives. Every decision-making produces a final choice. It can be an action or an opinion.

It begins when we need to do something but we do not know what. Therefore decision-making is a reasoning process which can be rational or irrational, and can be based on explicit assumptions or tacit assumptions." (Wikipedia, 2006a). In the decision-making process many biases can get in the way. Among the reasons for this kind of drawback the Wikipedia enumerates the following reasons:"Selective search for evidencePremature termination of search for evidenceConservatism and inertiaExperiential limitationsSelective perceptionWishful thinking or optimismRecencyRepetition biasAnchoring and adjustmentGroup think - Peer pressureSource credibility biasIncremental decision making and escalating commitmentInconsistencyAttribution asymmetryRole fulfillmentUnderestimating uncertainty and the illusion of controlFaulty generalizationsAscription of causality".

(Wikipedia, 2006a). On a closer analysis to all these causes that provoke error in the decision-making process it is easy to find "perception" at the core of all these evils. Most of the causes for faulty decisions in the business real of action happen due to misperceptions in one way or the other. The Wikipedia goes on explaining how the ethical principles of decision making vary widely. It lists the following principles and methods as the most common in any decision-making process:"the most powerful person/group decides (method: dictatorship or oligarchy)everyone participates in a certain class of meta-decisions (method: parliamentary democracy)everyone participates in every decision (direct democracy, consensus decision making)" (Wikipedia, 2006a).

As "Groundwork for Making Effective Decisions" the Josephson Institute of Ethics states the following concepts, emphasizing our responsibility and accountability in any decision-making process: "Whether or not we realize it at the time, all our words, actions and attitudes reflect choices. A foundation to good decision-making is acceptance of two core principles: we all have the power to decide what we do and what we say, and we are morally responsible for the consequences

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Perception and Decision Making Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1501942-perception-and-decision-making
(Perception and Decision Making Essay Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/miscellaneous/1501942-perception-and-decision-making.
“Perception and Decision Making Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1501942-perception-and-decision-making.
  • Cited: 0 times

CHECK THESE SAMPLES OF Perception and Decision Making

Political Ideologies

There are different types of ideologies held by people world over, which determine their overall Perception and Decision Making in the political arena.... … Name Institution Course Instructor Date Political Ideologies There are different types of ideologies held by people world over, which determine their overall Perception and Decision Making in the political arena....
12 Pages (3000 words) Essay

Leadership Managment

Involve them in decision making, bring the best out of them and provide them with all the requirements and facilities that are needed by the members in accomplishing the tasks.... Management is an integral part of organizational processes.... The scope of management is relatively broad and it could be in form of management of resources or individuals....
6 Pages (1500 words) Essay

Impact of Organizations around the Globe

The study will uncover the effects of consumer personalities, Perception and Decision Making process towards LG washing machine.... Consumer Behavior Table of Contents Introduction 3 Consumer Personalities 3 Consumer Perceptions 5 Consumer decision making Process 6 Conclusion 7 References 8 Bibliography 9 Introduction Organizations around the globe try to target the consumers in terms of their internal characteristics.... decision making about the purchase of a certain product by problem findings, information search and expected outcome evaluation can be defined as decision making process of a consumer (Hoyer and Maclnnis, 2008, p....
4 Pages (1000 words) Essay

Visual Perception Issues in Traffic Accidents

Such reports link errors in perception and decision-making as the premier probable cause of the majority of these accidents (Gray, 2004).... How the brain perceives what the eyes see is perception by means of the eyes. … Our sense of sight or vision gives us the required hints to gauge the limits of our spatial surroundings, near and far, making sense of all the objects in it to our consciousness.... Visual perception is one of the senses, consisting of the ability to perceive light and construe it as the perception known as sight (Wikipedia)....
6 Pages (1500 words) Essay

Teen (brain) Development Report

Differences in Perception and Decision Making between parents and teenagers can be expected as the teenage brain is in its development, whereas the brain of the parents is mature.... Conclusion: There are differences in the way the brain functions between adults and teenagers and so thee will be differences in perceptions and decision making processes.... The frontal cortex area, which is the seat of cool decision making, is still in the developing stage in a teenager, whereas it has full developed in the case of an adult....
2 Pages (500 words) Essay

Cognitive Processes Paper

This difference explains the varying human behavior.... Human beings process information differently and their understanding of the processed information leads to varying actions.... Due to varying… Our actions and conclusions, preferences and interests vary.... Cognition studies help in understanding the different personalities in the world....
5 Pages (1250 words) Essay

Operations Management

In the process of managing its activities, JLR focuses on ensuring that the policy relates to the corporate decision-making practices and processes through inclusion of sustainable development within the corporate business plan, thus elevation of the status of the policy to the similar level in comparison to other critical imperatives (Harper & Wells, 2012)....
5 Pages (1250 words) Essay

Comparison of the National Cultures of Australia and the China

Strong values represent stable, long-lasting beliefs that could greatly influence the perception and decision-making of an individual or employee.... The national culture of different countries should be incorporated with the existing Western-based HRM theories and practices in order to make work efficiently and in accordance with the culture and beliefs of developing countries like China....
6 Pages (1500 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us