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Marketing Communication Assignment - Essay Example

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Toyota's "Happy Together" ad is a humorous and crazy commercial promoting the new Toyota Rav4. It starts off in a bright sunny morning in the suburbs, as a young couple wakes up still holding hands. The wife first gets up, hurriedly and not wanting to wake the husband…
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Marketing Communication Assignment

Download file to see previous pages... Suddenly, the window falls right on his head and he discovers that the cable holding the window up had been cut. The wife and husband meet up in the hallway, trading fake pleasantries and smiles.
The morning continues with more craziness as the couple continues to do harm to each other whilst completing their morning chores before heading off to work. The wife gets hit on the head with a strategically placed bowling ball. The husband sets fire to his hair and then takes a bad tumble down the stairs. Eventually, the husband ends up driving away leaving the wife in the house just as a large explosion is caused by the well placed metallic pan in the microwave in tandem with the open gas from the stoves.
Pepsi's "Pepsi Grip" commercial begins with a horizon shot of a busy metropolitan city on a hot day, then focuses on a high-rise construction worker taking a sip out of a Pepsi bottle. A whistle from another worker gets the bottle passed along by drops, swings, throws and tosses in a daring way. Suddenly, someone misses a catch, and the Pepsi begins its freefall. A few stories below, a capable worker puts himself on the line by jumping off the scaffolding, hanging by his hands and caught the Pepsi with his feet. The ad ends with "New Pepsi Grip. Easy To Hold."
Dial's "Happy Dog" ad starts off with a face shot of a ...Download file to see next pagesRead More
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