StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Proposed Expansion to Develop Educational Materials for Psychologists - Essay Example

Comments (0) Cite this document
Summary
With our continued philosophy of expanding into new markets, the possibility of developing a line of educational materials which would be advantageous for psychologists in their treatment of patients has been developed. This is a unique non-traditional market which has the potential for further expansion…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.9% of users find it useful
Proposed Expansion to Develop Educational Materials for Psychologists
Read TextPreview

Extract of sample "Proposed Expansion to Develop Educational Materials for Psychologists"

RUNNING HEAD: PROPOSED EXPANSION INTO NON TRADITIONAL MARKET Proposed Expansion to Develop Educational Materials for Psychologists
Name
School
Date
Proposed Expansion to Develop Educational Materials for Psychologists
With our continued philosophy of expanding into new markets, the possibility of developing a line of educational materials which would be advantageous for psychologists in their treatment of patients has been developed. This is a unique non-traditional market which has the potential for further expansion. Currently there is no company filling this specific need and our entry into this market would assure profitability and offer little competition. This proposal was developed with input for psychologists in the field to assess the feasibility and to gain insight into their needs. In the following presentation, the highlights of the research findings are presented for your consideration.
Abnormal behavior is defined as "a psychological dysfunction associated with distress or impairment in functioning that is not a typical or culturally expected response" (Christodulu 2002, screen 1). Further according to the Department of Health and Human Services there are 88,491 clinical psychologists in the United States. With this broad base of potential customers development of this line of educational aids has the potential for wide spread appeal and will increase sales revenue. (2006)
Stemming from the fact that there are multiple models of abnormal behavior: Medical and Psychological; ("Psychological disorders" undated, p. 2) our opportunity to develop multiple product groups is promising. The medical model attributes abnormal behavior to medical conditions and, therefore, a medical approach is used to treat the symptoms. However, the psychological models have various perspectives in regard to treatment: mental functioning, experiences and learning are causes of the behaviors manifested. These include the behavior model which focuses on environmental issues while cognitive models stress the reasons behind behaviors. Lastly, the sociocultural model explores the cultural and social issues that impact behavior. Through developing a product line that will meet the needs of all modality types we will ensure profitability in this emerging market.
To further assist the Research and Development Department several of the most prevalent diagnosed conditions are presented to assist in the development of our product line. One of the major disorders treated is anxiety. In general, there are two major types. One deals with fear of specific things or instances, phobias. The second is Generalized Anxiety Disorder (GAD). GAD is a non specific anxiety. A person suffering from this is anxious so much of the time that it affects their quality of life. Teaching relaxation techniques and showing the patient how to use other means to release stress is often the initial stage of treatment. There is a huge potential in this market for development of stress releasing products to assist the patient in meeting their goals of daily relaxation ("Psychological disorders" undated, p. 10).
Another condition noted was depression which is also highly prevalent. Clinical depression is not the depressed feeling we all get at times. Rather, it can be a debilitating condition that affects many people nationwide regardless of. Characterized by lack of concentration, reduced energy, memory problems, and general sense of worthlessness are common traits exhibited. Developing products to help raise self esteem, increase concentration and memory skills are several suggestions which have a wide array of possibilities for development. Unfortunately, suicide is a very real result of depression and it's the 3rd most frequent cause of death for young people 15 - 24 ("Psychological disorders" undated, p. 8). Our development of material for this age group would be highly recommended.
Schizophrenia is another disorder we should consider in our material development plan. This disorder results in a total break with reality and occurs in 1.5% of the population ("Psychological disorders" undated, p. 10). The symptoms displayed vary greatly from loss of speech to hallucinations. Again the potential here is varied.
The last area discussed was personality disorders. With 10% of the population suffering for this disorder and its longevity it is apparent a broad range of products could be developed in this area. The symptoms displayed vary as well as there are 10 general types, ranging from anti-social behavior to sexual identity issues to over or under developed sense of self. ("Psychological disorders" undated, pp 12-13). The vast range of educational material we could market to this group is endless.
In closing, although many people group all these various conditions under the heading mental illness which is defined as "a disorder of the brain that results in a disruption in a person's thinking, feeling, moods, and ability to relate to others and to work" ("Mental illness" 2006, screen 1) as shown from the above presentation the above the symptoms are diverse. Further, based on the sheer number of people affected, the number of practicing clinicians and the variety of products which can be developed this is a potentially lucrative market to develop.
References
Christodulu, K. (Jul 30, 2002). "Abnormal psychology." Albany State University Website.
Retrieved February 6, 2006, from
http://www.albany.edu/psy/autism/abnormal_notes1.html
"Mental illness." (2006). Wikipedia Online Encyclopedia Website. Retrieved February 6, 2006
from http://en.wikipedia.org/wiki/Mental_illness
"Psychological disorders." (Undated). North Carolina State College.
Retrieved February 6, 2006 from www.ncstatecollege.edu/Webpub/Blewis/Acrobatfiles/chapter12.pdf
"Sources and qualifications of data for mental health practitioners and trainees." (2006). United
States Department of Health and Human Services, SAMHSA'S National Mental Health
Information Center, Center for Mental Health Services Website. Retrieved February 6,
2006 from
http://www.mentalhealth.samhsa.gov/publications/allpubs/sma04-3938/appendixc.asp Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Proposed Expansion to Develop Educational Materials for Psychologists Essay”, n.d.)
Proposed Expansion to Develop Educational Materials for Psychologists Essay. Retrieved from https://studentshare.org/miscellaneous/1501382-proposed-expansion-to-develop-educational-materials-for-psychologists
(Proposed Expansion to Develop Educational Materials for Psychologists Essay)
Proposed Expansion to Develop Educational Materials for Psychologists Essay. https://studentshare.org/miscellaneous/1501382-proposed-expansion-to-develop-educational-materials-for-psychologists.
“Proposed Expansion to Develop Educational Materials for Psychologists Essay”, n.d. https://studentshare.org/miscellaneous/1501382-proposed-expansion-to-develop-educational-materials-for-psychologists.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Proposed Expansion to Develop Educational Materials for Psychologists

Materials

...? Contents Index Pages Material Properties 2 2. Experiment using round piece of mild steel 4 3. Axial Load on rectangular section 6 4. Composite Materials 7 Properties of Materials (#496720) Material Properties 1. Density- Density is defined as the ratio of mass to volume of material. Different materials depending on the type of application used have different densities. For lightweight structures aluminium is used which has a density of 2700kg/m^3. For heavier structures requiring a more robust construction, carbon steels of density 7850kg/m^3 is used. Storage tanks and other structures operating in a corrosive environment would prefer the use of stainless steel material of density 8200kg/m^3. ((Bansal R.K, 1998) Measurement of densities...
10 Pages(2500 words)Assignment

Ethical principles of psychologists

...Ethical principles of psychologists Most individuals have some area of discontent in their lives. The stress of these problems may sometimes affect functionality and choices in areas of life, like personal relationships, work place relationships and performance, and social life. The other strong factor in the equation is the individual’s personality. The same situations may affect different people in different ways, and individuals with different personality types are likely to respond to similar situations in very different ways. In the given scenario, the trainer has access to information about the significant events and stressors in the lives of the middle level managers of the organisation, as well as the personality types...
7 Pages(1750 words)Research Paper

Online Course Materials and Online Educational Tools

Some courses are therefore available through a face to face teacher interaction which is supplemented by online course material and other educational tools. There has been some debate about the effectiveness of the online courses per se or of the supplemental course materials to add to the students’ understanding of the subject (Allen and Seaman, 2006) .Moreover, previous research has also found that teachers’ perceptions about the effectiveness of the online course or course material differs vastly (Dawley, 2007) which may in turn impact on their enthusiasm to adopt their teaching to the new requirements entailed by the online mode of learning. This research therefore aims to assess what teachers in college X at the University of...
12 Pages(3000 words)Essay

Guidelines for Forensic Psychologists

... by forensic psychologist are unknown in this case. However, if the mother is considered incapable of having child’s custody, it can be assumed that the mother may not be physically and psychologically fit to act as a caregiver of that child. In the given case, the victim will be the child who would fail to have a necessary care and suitable child raising environment despite court’s attempt to provide him a secure environment and development opportunity. In order to examine actions of Phillip Kinney in the light of guidelines provided by American Psychological Association for forensic psychiatry, there are various areas where Kinney has appeared to perform a breach to defined standards. A forensic psychologist is expected to have integrity...
3 Pages(750 words)Essay

The Efficaciousness of the Proposed Socio-Educational Student Support System

... full potential. Following from the premise that online learning has not attained its potential, as evidenced in high withdrawal and non-completion rates, this research shall present a proposal for the establishment of a student support system as would positively contribute to higher student retention rates. Pending the contextualisation of the online learning environment to which this proposal is directed and a clarification of online delivery modes and models, the research will propose a tutoring and student support strategy whose primary objective is the reduction of inactivity and non completion rates, thereby contributing to e-learning’s eventual realisation of its potential to function as an educational opportunities’ equaliser. 2...
12 Pages(3000 words)Research Paper

Materials

... Chemistry 14 November Materials in Green Cement The largely used construction material globally is Portland cement with an annual production of about 12 billion tones. However, its production utilizes vast amounts of raw materials such as limestone and sand, liberating a ton of carbon dioxide gas per ton of cement produced (Shah & Wang 15). The current focus on sustainable development in concrete technology aims at producing more environmentally friendly cement, which spawns less carbon dioxide and expends less energy. Such environmentally favorable cement is what is referred to as “green cement.” This paper focuses on the advancement of “non-clinker green cement” through the utilization of cement kiln dust (CKD) and fly ash (FA) (Shah...
1 Pages(250 words)Essay

Materials

...MATERIALS FOR CONSTRUCTION Registration Number: In this case, we are going to compare two structures. We have structure A and structure B. structure A is a 500 slab. This slab is 30 cm thick, so the total volume of the slab is 150. This structure has a tidal zone of San Diego. This is the reason why the structure has constructed using quite a strong mixture. On the other hand we have structure B which is a 800 circular column with a thickness of 50 cm. the total volume for this structure is 400. The analysis period for this structure is similar to that of the above structure. This structure is also exposed to the tidal zones of Miami. The main differences occur in the mixtures that were made and used in the construction of the structures...
1 Pages(250 words)Essay

Proposed Plan

...Alshayas Electrical and Civil Engineering Company 34-lake street Boston, MA 02135 Jun 18, Garret Russ One Old Ferry Road Bristol, RI 04652 Subject: Proposals to Build a House Dear Mr. Russ, I have made an inspection of the proposed site which you would like a house to be built, and I have concluded that I have the necessary equipment necessary to build it to completion. I have a caterpillar, which can be helpful in digging the right measurement for a strong foundation required for the house. In addition, I am able to get the right expertise who will do the job within 1 day hence making the job quicker. In addition, I have a team of experienced masons whom I have been dealing with for the past 2 years and are highly skilled in building...
1 Pages(250 words)Essay

Materials

Engineering and Construction Materials Markillie highlights the role of digital transition in the manufacturing sector and the third industrial revolution. Manufacturing tools are undergoing changes in a manner that will transform the nature of work in the sector. Past engineers used drills and moulding machines in manufacturing processes. Current engineers, however, apply automated machines in undertaking manufacturing works. Old machines are no longer applicable in the manufacturing process; automated machines outdo the role of old machines. Markillie emphasizes on the introduction of 3D printers among other new automated set of machines applied in manufacturing (1). 3D printers are efficient and simplifies most processes during...
2 Pages(500 words)Essay

Develop

... – Will be used to highlight on the execution procedure, contains animation images with a story content of labor mobility program. 2. Graphics – For charts and diagrams to facilitate illustrations that form a vital part of the training 3. Computer system and a projector – Will be used to enhance training visibility for all learners within a training session. With the aid of slides, the computer system will also contain instruction handout to be distributed to students in soft copy. Others include 4. Printed study material 5. Teleconferencing Methodology followed Identification procedure The labor mobility training program is included in the circular in the institutional training package. As such, learners already have a slight...
2 Pages(500 words)Assignment

Titanium Alloys as Implant Materials

Pure titanium and many titanium alloys have always found their application in engineering and the aerospace industry while their use as implant materials is fairy recent (Niinomi, 2002). However, they have gained popularity and more than 2 million pounds of titanium devices are used for medical implants around the world every year. The recent demand for titanium devices has increased due to the fact that people are experiencing longer life spans and there are more accidents that require replacement surgery or internal implants. In such situations where hip replacements are required or pins need to be inserted into joints, titanium alloys fulfill the demand since they are very biocompatible as compared to other artificial materials...
6 Pages(1500 words)Essay

Loblaw Company: Challenges to Strategic Expansion

The firm's business strategy is designed to strengthen its competitive position, maintain its leadership role in meeting the food and everyday needs of Canadian shoppers, and generate a long-term return on investment for its shareholders (RCSS Annual Report, 5). Its intention is to offer Canadians low prices based on its ability to drive a low cost, streamlined supply chain in order to maintain growth in the food market of Western Canada. However, the firm admits significant challenges to this goal in terms of how its distribution network is currently established. Further, its unionized labor force has been attributed to driving higher labor costs, likely impacting its volume of working capital which could potentially be used to b...
6 Pages(1500 words)Case Study

School Bullying: an Educational Problem

School bullying is a serious educational problem that is receiving increased attention. While anti-bullying programs are mandatory in Australian and American schools, they are not in Singapore (Forss, 2006). In Singapore, 95% of students in primary and secondary schools have experienced bullying (Forss, 2006).

A bully is someone who repeatedly attacks another individual who does not resist (Berger, 2006) and constantly harasses somebody else either physically or psychologically (Bosworth, Espelage, Simon, 1999). Bullying is manifested in many different ways such as physical, verbal and relational bullying (Berger, 2006). As a result of bullying, victims may experience anger, sadness, and depression which can lead to lo...
11 Pages(2750 words)Literature review

Service Add-On Proposed by the Vendor

... every possible factor that may affect our project, we will not be able to foresee possible problems associated with that and develop appropriate contingency plans. This memorandum will aid us in planning the project. Before we move on to deciding the affect of the decision suggested by the vendor, I would like to outline the details regarding this add-on software that was proposed to us. This software will enhance our billing service further by integrating our existing customer service system with the billing system’s customer service functions. This integration will allow work to become faster and more efficient. The information stored and retrieved from this new system would be standardized. This will allow the same information...
9 Pages(2250 words)Essay

Organisational Learning in Educational Institutions

Conventional understandings will be reviewed and reinterpreted based on the actual practice and needs of such organizations.

Most literature on organizational development tends to be for the management of business organizations. But I believe that organizational learning is more crucial for non-profit motivated service organizations such as educational institutions because they are more embedded in society and have greater social as well as economic consequences. Educational institutions are dynamic institutions like many others but they are fundamentally different from businesses for whom most of the conventional organizational change and development theories are framed. A developed and tailored theory of organizationa...
14 Pages(3500 words)Report

Latino Children Educational Achievement

...Research Proposal Are Latino Children Educational Achievement Affected by Alcoholism in the Family? Contents Introduction 4 1 ment of the problem 4 1.2 Purpose of the study 6 1.3 Significance of the study 6 2. Research questions and hypothesis 2.1 Research question 7 2.2 Research hypothesis 7 3. Review of the literature 8 4. Research Plan 4.1 Framework of the study 10 4.1.1 Research Epistemology 10 4.1.2 Research Ontology 11 4.1.1 Research Approach 11 4.1.1 Research Design 12 4.1.1 Operationalization of variables 13 4.2 Data collection and sample 14 4.3 Data...
12 Pages(3000 words)Assignment

Structure of the Educational System in Morocco and Its Capacity for Addressing the Needs of the Hospitality Industry

.... The elites could afford to purchase superior education if they so desired, but many chose to stay affixed to their traditional roles in the society without any desires for adventure. Farmhands begot farmhands, beggars begot beggars and traders begot traders. The emphasis, as in all Islamic societies, remained on accumulation of material wealth and to earn without investing in intellectual development or entrepreneurship that could have paid back. However, it must be said that poverty and failure to pay for education contributed to the deterioration in education and the public sector could only absorb so many. Schools were not teaching how to think or be flexible, but they were presenting individuals with memorized information for success...
15 Pages(3750 words)Research Proposal

Analysis of Educational Website

Since antiquity, education remained a major component of human societies; however, until a few decades ago, it existed in the society in its traditional and conventional form that involved one-to-one interaction of teachers with their students in classrooms. For a few years, educators and scholars have witnessed rapid advancements in the field of information and technology that have altered almost every sector of society in a rapid manner, and so the education sector as well. In such advancements, the internet has now become one of the most popular platforms for students, teachers, businesspersons, and individuals from every sector to acquire education and information within a few clicks and minutes. In other words, the availabili...
7 Pages(1750 words)Article

A Significant Role to Develop the Deception

The pretensions and lies intertwine each other to create the perception of the deception to the audience. In the effort of creating the plot and its progression, all the main characters spread lies or have secrets to hide to create a picture of deception.
First and foremost, King Claudius is a very dishonest and deceitful main character all throughout the Shakespearean drama. It is his self-destructing deceits the lead to his own demise and the death of the throne of Danish. He acquires all his power by secretly killing his own brother. He deceives the other characters around him by engaging in a strange waking and celebration. He mourns and celebrates in a pretentious manner to show that he sorrowful for the demise of his br...
7 Pages(1750 words)Literature review

The Materials of the Film Treatment

...Final paper basing on the materials of the film treatment project Affiliation: Introduction Many people wonder if there are any other creatures there that have the potential of thinking and acting rationally as human beings do. The common question here becomes “are we alone?” In this question, ‘we’ refer to human race hence questioning if the human race is the only creature on Earth that does and behaves in specific actions. In case other creatures different from human beings exist, and then the answer to the question will be “we are not alone.” However, upon looking at the rationality of aliens, their technology capacity and the reasoning limits as their characteristics, it thus leads to the thesis that; we are not alone creatures...
7 Pages(1750 words)Movie Review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Proposed Expansion to Develop Educational Materials for Psychologists for FREE!

Contact Us