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Understanding Organisations Management - Essay Example

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Mcdonaldization is a concept introduced by George Ritzer. As a sociologist, Ritzer examined this phenomena ever present in society in his book The Mcdonaldization of Society (2007). The term Mcdonalds rises from the name of a fast food restaurant. …
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Ritzer compares society today to a have adopted the characteristics of such a fast food chain. While sociologists like Weber viewed political systems like bureaucracy to explain the shift in society, Ritzer uses the example of a fast food place. He claims it to be far more representative of the contemporary paradigm into which society has shifted today.

The concept is better described by the four terms employed by Ritzer himself. They are used to better understand and explain this concept. These four terms are vital to determine the reliability and efficiency of any organization. The first of this is efficiency. Ritzer emphasizes the importance of this term. It represents the optimal technique that can be employed to succeed in any task. However, efficiency is not just a technique used to bring optimum results. Ritzer prefers it to have a very specific meaning which in intoned with entire concept of Mcdonaldization.This means the speed with which the individual is able to move from one point to another. This is evident in the service provided by Mcdonalds. It aims to satisfy its customer's hunger in the least amount of time possible. Thus, they work to remove hunger and achieve full satisfaction in a limited period of time. This idea of efficiency is ever dominant in the establishment that works to fulfill its customers need in the shortest period possible. In this way, the work of an organization is thought to be one that allows an individual to gain results in the shortest time instead. Another term employed by Mcdonaldization is calculability. This mode ensures that the individual uses data that can be quantified rather than ones than are subjective. In this mode, an organization has to pay attention to the numerical and statistics rather than tastes and behavior. In this formula, quantity is seen as another term for quality. This idea makes sense when compared to the work done at a fast food chain. In this organization, if food is provided at a fast rate, the quality ceases to matter. In other words, by providing a large quantity of food within a short span of time, the individual ensures that the consumer assumes it to be of the highest quality. This is because individuals are conditioned to compare how much quantity they receive to the money they paid for it. The organization works to ensure its consumers that they receive a large amount of goods for a small quantity that they have paid. In return, the consumer automatically assumes this to be the best quality available. This concept can also be employed for workers. According to Ritzer, the employee is judged by the degree of work they can produce in the workplace. This is contrary to the kind or quality of work they produce, which assumes secondary importance. The Mcdonaldization of Society also speaks of the predictability. This can be meant to explain the standardization of services that are present within society. The concept is further ensued in the idea of uniformity in the services that are given by an organization to its consumers. Working against the idea of Mcdonalds, Ritzer shows how the consumer at the fast food chain can expect the same service to be provided to them, no matter which outlet of this food enterprise they visit. Once again, this concept is not unique to ...Download file to see next pagesRead More
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