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Strategic Marketing Analysis - Essay Example

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Marketing in anime collectibles are made highly on the 'what's hot and what's not' idea. This means that marketing strategy must focus on the 7 P's of people (personal relationship with customers), product decision (what should we sell), physical evidence (selling quality products to customers), price decisions (for how much), product distribution (to which countries), promotional decisions (to which customers), and process (fulfilling customer wants)…
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Strategic Marketing Analysis
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Strategic Marketing Analysis

Download file to see previous pages... And then the product decisions are made based on popularity. This means that we must consider the brand name before purchasing from a manufacturer. In the collectable business, customers tend to look for the newest and greatest, and so animeinternational.com must consider the current popular culture in product decisions. We tend to focus on the high customer base products that are derived from popular anime cartoons, movies and menga comics. Over time, we develop customer's tastes and budgets step by step. We instruct them, and bring them along as far as they want to go. We may have affairs from time to time for one reason or another; but we deliver them true value, and have made repeated Sales of quality products, they'll get back. Customers Development and Customers Retention are super-critical foundation stones at animeinternational.com. Price decisions are also an important part of animeinternational.com marketing strategy. ...
The price strategy is derived from the consumer's ability to find the product elsewhere, basically our competition. Therefore, to retain our customer base, we must sell at a less than retail value. Distribution decisions are also a strong part of our strategy, however, as noted previously, we do not market to any specific geographic location. Instead, animeinterantional.com markets to as many geographical locations as possible. This is a strong marketing strategy for us as it fills a customer need that other facilities do not. Many anime sellers and retailers are US only based, and we compensate for that customer base loss. We always conduct Quality sales of Anime products. Our processes include the quality product sales based on these principles:
Is a product in good-quality
Is a product sold at the "right" price
Is a product understood by the buyer (customer's satisfaction or understanding is our utmost priority at animeinternational.com).
All of our products manufactured at Animeinternational.com run through a standard lifecycle. We intend to sponsor our products in a more efficient way that will fulfill all the customer's requirements. Since Animeinternational.com creation, we are struggling hard to do something new and to evangelize to our valued customers.
The promotional mix is very integrated. We are an internet based company, and use business 'sharing' type marketing-such as pop up adds on similar sites or fan forums, Google Adwords, and similar low cost marketing alternatives. Animeinternational.com does market to specific customer segmentations also, especially using web-based marketing, such as when a customer does a search ...Download file to see next pagesRead More
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