McDonalds and Dell's Mission Statements - Essay Example

2. "Dell's mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of:

• Highest quality
• Leading technology
• Competitive Pricing
• Individual and company accountability
• Best-in-class service and support
• Flexible customization capability
• Superior corporate citizenship
• Financial stability"

On Mission Statements

            Bart (1998) gave one of the most precise definitions of a mission statement: “A good mission statement captures an organization’s unique and enduring reason for being, and energizes stakeholders to pursue common goals. It also enables a focused allocation of organizational resources because it compels a firm to address some tough questions: What is our business? Why do we exist? What are we trying to accomplish?” In addition, it should also tell where it is going and the values, strengths, and competencies that it will be using. This definition will be a guiding point in the evaluation of the mission statements of McDonald's and Dell, Incorporated.

            McDonald’s mission statement can be classified as one of the best examples in the global corporate arena. The mission statement clearly defines what the company is and what it wants to accomplish—“to be the world’s best quick restaurant experience.” This future goal is backed by the strategies which the company will employ—“outstanding quality, service, cleanliness, and value.” Furthermore, the mission statement is crafted with the company’s stakeholders in mind. McDonald's emphasizes that it wants that it will be looking after its employees, customers, and shareholders. Written in clear and simple language, the message that Mcdonald's wants to communicate is delivered and understood by any individual. The mission statement is clear, precise, and simple and is very suitable for the world’s largest fast-food chain.

            In comparison, Dell’s mission statement is more inclined toward the company’s future than what it is. It should be noted that Dell’s mission statement can be applied to any computer manufacturer. The company’s mission statement should be more specific and highlight Dell’s core competencies.