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Managing Global Hospitality - Essay Example

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Summary
In this essay such a giant named Shangri-La Hotels and Resorts will be discussed. The company is opening up a new hotel in the United Kingdom and issues that the company will encounter in this endeavor will be discussed. …
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Managing Global Hospitality
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Download file to see previous pages Global hospitality industry is growing at a good pace. The increase in holiday trends is one of the reasons of the growth. People now try to visit to different tourist destinations in their leisure time. Globalization has also contributed towards this trend and people all over the world get to see more and more beautiful destinations on television and internet. But with growth hospitality industry globally is also encountering many issues like regulations, natural disasters, high cost of service and greater competition. This has caused many global giants in the industry to look for new avenues of investment.
Background of the Company
Shangri-La Hotels and Resorts is one of the largest hotel chains of the world. The company started its operations in 1971from Singapore but currently it has hotels and resorts in around 17 countries all over the world. The company grew in Asia at a very fast pace and right now has a significant market share in Asia. Overall the company has presence in all continents of the world except Africa. Company is also planning to open a new hotel in London in 2012 (Shangri-La Hotels Website, 2011). The company has wonderful customer service and has won many awards for of excellence. The diversity at the Shangri-La Hotels is very well known all over the world (Clark & Chen, 2007). Shangri-La Hotels are high class hotel and are catered towards the rich class and for this reason a high quality of service is maintained. The company is also planning to expand in China, Canada and India in years to come.
The brand name of the company is prestigious and known all over the world. The expansion of the company is based upon the innovative practices of the company. ...Download file to see next pagesRead More
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