StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

General Electric Medical Systems - Case Study Example

Comments (0) Cite this document
Summary
This case study called General Electric Medical Systems’ (GEMS) describes the world’s leading manufacturer of medical imaging equipment. It demonstrates GEMS’ cross-border management and operations, and it is centered around reducing costs, enhancing, technology innovation, marketing strategies, acquisitions, and adaptations…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.4% of users find it useful
General Electric Medical Systems
Read TextPreview

Extract of sample "General Electric Medical Systems"

Download file to see previous pages Hogan faced uphill but a feasible task of growing GEMS annually at 20% besides enhancing its capital from 26% to 35%. It had taken around 20 years (the 1980s to 2002) for GEMS to amass a market share of 50% and was constantly facing stiff competition from its principal competitors namely Siemens, Philips, and Toshiba.
In order to achieve targets, the strategy was prepared in domains like manufacturing, research & development, product design, sales, marketing, and human resources, etc.. As a long term strategy GEMS worked towards developing local suppliers. Managers and engineers from GEMS, Milwaukee was deputed to various low-cost sites where they developed the managers for GEMS operations in low-cost countries like Mexico, China, and India. The market share and revenues increased worldwide as the products were being sold in high-cost industrialized countries while manufacturing was increasingly carried out in low cost developing countries. Consistent innovations and thoughtful acquisitions enhanced revenues further. In fact, GEMS’ launched its globalization in the 1980s by acquiring several key companies. GEMS had acquired nearly 100 businesses ranging in value from $1 million to nearly $ 1 billion.
Besides sales, another source of revenue was servicing contracts and accessories sale. China was a significant market for GEMS, it also had immense importance from being GEMS’ manufacturing site, 70% of the production in China was for export. Production from China increased revenue and sales. For “In China for China” policy they had to alter GPC’s policies that had propelled GEMS through its success. Later on, GEMS worked towards moving set-ups from other low-cost countries to China. Pricing and segmentation were appropriately done to capture as more and more markets in low and industrialized countries. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(General Electric Medical Systems Case Study Example | Topics and Well Written Essays - 2000 words, n.d.)
General Electric Medical Systems Case Study Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/medical-science/1719899-general-electric-medical-systems-2002
(General Electric Medical Systems Case Study Example | Topics and Well Written Essays - 2000 Words)
General Electric Medical Systems Case Study Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/medical-science/1719899-general-electric-medical-systems-2002.
“General Electric Medical Systems Case Study Example | Topics and Well Written Essays - 2000 Words”. https://studentshare.org/medical-science/1719899-general-electric-medical-systems-2002.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic General Electric Medical Systems for FREE!

Contact Us