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Print Media Turning into Electronic Paper - Article Example

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This paper “Print Media Turning into Electronic Paper” aims to critically discuss new media need to new forms of media studies. Moreover, new media would be defined with the help of comparison of two approaches including Actor-Network Theory (ANT) and Social Shaping of Technology (SST)…
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Print Media Turning into Electronic Paper
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Download file to see previous pages The most important fact about the traditional media is that it never gave the consumer thinking and perspective to come on the front desk of media persons. Freedom of speech never had the definition in which yellow journalism came as an acceptable pointer. Traditional media could be defined as the collaboration of mediums where human interaction is limited to receive messages but no feedback to be sent to the source. New media is totally opposite to the traditional media because there is a difference in feedback. In particular, feedback is interpreted as a form of news in contemporary jet age (Fornas, Becke, & Burstrom, 2004).
Media is the most effective tool in the contemporary jet age. New media is changing the ways people attributed phenomenal communication pattern. New Media is itself a term that broadly discusses the changing patterns of media which are grasping almost every type of technology. Historically media studies were only limited to print media, cinema, radio, and more recently television. Due to limited mediums of communication, media studies covered very limited communication sources for the best understanding of the field (Branston & Stafford, 2003). The psychological pattern needs to be widely learned in the field of media because new media conserves human arousal, public relation and environmental factors affecting the process of communication. Here are two approaches which elaborate about new media indicating the need for new media studies (Dutton, 1996). Plenty of scholars and social scientists have put forward their assumptions ahead in the forms of theoretical frameworks and models. Similarly, great deals of approaches which are being studied in the field of media and tend to explain the present consequences of media are Actor-Network theory (ANT) and Social Shaping of technology (SST). Both approaches highlight different patterns of technological advancement in relation to media. New media could be hence described with the help of different approaches to studying social sciences (Suchman, 1987). ...Download file to see next pagesRead More
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