The Coke Advertisements on a Coke Refrigerator - Research Paper Example

This essay stresses that the advertisement targets all groups of persons on each. The advertisement focuses on the young, old, not so young and the not so old people reading the advertisements. The advertising shown above is typical of bandwagon advertising. Under this type of advertising, the advertising is geared towards enticing the prospective client to go along with what the majority of the group, community, or society is engaging in – drinking a can of ice-cold Coke. This researcher closely identifies with the product.

This researcher always drinks a minimum of one bottle of coke each day. There are no traces of race –bias or race discrimination in the Coke advertisement. Likewise, there are no traces of race –bias or race discrimination in the Coke advertisement. In addition, there are no traces of class–bias or class discrimination in the coke advertisement. A coke can is shown on side of a coke refrigerator or cooler. The advertisement does not contain the word or written message to indicate the benefits of patronizing (drinking) a coke product.

The advertisement clearly shows an ethical issue. The ad shows that a person will not violate any ethical standards by drinking a can of coke. Thus, the people, from different facets of life will be ethically correct in drinking a can of coke. The coke can advertisement appeals to the sense of taste. The picture of a coke can on the coke refrigerator triggers the human person’s mouth to “water” and catapults the person’s subconscious desire to quench one’s thirst.

The sight of the coke in a can makes one suddenly thirst.  The person is enticed to go to the Coke refrigerator to buy a can of coke.