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To what extent do advertisements reinforce female gender stereotypes - Essay Example

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This essay describes how the advertisement portrays women. In the field of marketing, these genders are used to promote products and services. In order to gain the attention of consumers, it is important to recognize what attracts the targeted group the most. …
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To what extent do advertisements reinforce female gender stereotypes
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To what extent do advertisements reinforce female gender stereotypes

Download file to see previous pages... This "To what extent do advertisements reinforce female gender stereotypes?" essay outlines the image of women gender in the ads. The historic stereotyping of women was based on portraying this gender as weak, shy, beautiful, caring, sensitive and quiet individuals. They were shown as beauty objects with high respect. Most of the pictures used for advertisements were of plain, expressionless faces with graceful but least exposing dressing. Those advertisements were based on the idea that women are objects that must be looked at but not listened to. However, in recent years, such depiction of women is inexistent. Women are now portrayed as bold, sexy, stylish and strong. Most of the advertisements capture them facing the camera with no expression of shyness or confusion on their faces. A number of advertisements have also shown a remarkable change in women appearance by portraying women adopting male behaviors, dressing, hairstyle and other traits. Redken advertisement is an example of such a portrayal where the female model has kept the hairstyle same as the male model. This has further changed the way women are viewed as in the world. Here it can be said that the women by advertisements are portraying an image in which they are shown more strong and manly. Through these advertisements it is stereotyped that women can compete with men in any given field and has worked towards their image in the world. These type of advertisements would also allow the female counterparts to realize how strong and important they are in the world. ...Download file to see next pagesRead More
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