Analysis of the Pepsis and Bacardi Limons Advertisement - Essay Example

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This essay describes advertisings for drinks, the first is for Pepsi and the second is for Bacardi Limon. The first advertisement carefully projects the image of Pepsi as a fun drink that all age groups enjoy. This perception is heightened by the picnic setting where everyone is having a good time…
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Analysis of the Pepsis and Bacardi Limons Advertisement
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Download file to see previous pages This "Analysis of the Pepsi’s and Bacardi Limon’s Advertisement" essay outlines differences between two drinks' ads. The first advertisement carefully projects the image of Pepsi as a fun drink that all members and all age groups enjoy. The men hold Pepsi bottles, as also the girls. The pepsi bottles in the picnic box further heighten the impression that it’s a drink meant for outings and is even better than beer. Another significant detail is the Pepsi icon in the shape of a ball, where the text states: “it’s the cola”, further reinforced by the football nearby on the picnic table, which further heightens the impression that this is a drink associated with fun and games. The heart shaped carving on the tree with “Pepsi and BBQ” engraved within it is a useful little detail that implies Pepsi is made for such outdoor occasions. The second advertisement is set in a bar/disco/party setting, which conveys an impression that the drink belongs in a more adult, sensual setting. The words in the advertisement convey the mood: “Mischievous, mixable, magical”. This is substantiated by the image of the sexy woman reflected in the glass of the man who holds it, implying that it’s the drink that has brought her into the palm of his hand – a magical experience. The use of mirrors, the shiny clean bar, the sparkling crystal bottles and glasses, all contribute to the impression of a magical kind of dating environment, where the drink appears to be the prop that aids the man in capturing the woman he desires. ...Download file to see next pagesRead More
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