StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Astonishing History of Advertising - Essay Example

Comments (0) Cite this document
Summary
The paper "Astonishing History of Advertising" highlights that the history of advertising dates back to 3000 B.C. with the initial forms of advertisements being signs and word-of-mouth. Then the print ads that included brochures, paper ads and other forms of advertisements including newspapers came…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.5% of users find it useful
Astonishing History of Advertising
Read TextPreview

Extract of sample "Astonishing History of Advertising"

Download file to see previous pages The very first form of advertising that dates back to 3000 B.C was an outdoor display of Signs. Then advertising was done in the form of Word-of-mouth or was done vocally. The graphical forms of advertising then came including the paper ads, print ads, and newspaper ads.
The very first form of advertising was through signs. The signs that were painted and displayed on the walls of the buildings in ancient Rome and Pompeii were the very first forms of advertising [5]. These signs were ads about any property for rent or the ads were to attract the travelers of one town to the taverns in the same or some other town. These signs also consisted of any matches, for example, circus matches [2] that needed to be advertised.
Next, the advertising took the vocal form of word-of-mouth or street or town cries [5]. These street criers used to read public notices aloud or praised the products aloud for their advertising. These kinds of advertisements also included announcements for the sales of any cattle and slaves [2]. These town criers were the predecessors of the announcers of the later radio and TV ads.
Then the newspapers came in the seventeenth century. The newspaper ads initially included short ads of product descriptions and prices [1]. The color and headlines and all the complementary stuff came later. The first newspaper was printed in England by the name of "Weekly News" in 1622 [2]. The magazine ads then followed.
When the company's' name emerged in the advertisements, the emergence of the brand name in the history of advertising took place. In the 1700s pasted-up notices, brochures and posters came into existence [2] and a lot of advertising through posters began. These then lead to the billboards.
In the 1800s, printed media ads arrived [3]. This was the time when advertising through billboards started and started to be used abundantly. A movable type printing press was invented by a German printer Johannes Gutenberg which made the distribution of posters possible [5].
After the emergence of radio, a long time later, advertising through radio started. Then advertising through video and TV advertisements also started after the invention of TV, later in the 19th century TV advertisements started to come on TV and gained a lot of popularity among all other forms of advertising.
Producing a Successful TV Advertisement
Producing a successful TV advertisement requires some important steps and factors that need to be checked and need to be kept in mind. These are as stated as under:
1. The target audience [6] and the budget should be planned and kept in mind. Before making an ad you should know it very well that for whom are you making the ad and what are the needs and requirements of the customers. It is also important to know what financial standing or budget you need in order to deliver the target audience that is intended.
2. A well-conceived plan needs to be made that should cover the budget and all the necessary steps that are needed. The plan for advertising is really important as it is the basis on which you continue with your ad and also the success or failure of the ad depends on how appropriate is the advertising plan. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Astonishing History of Advertising Case Study Example | Topics and Well Written Essays - 1750 words, n.d.)
Astonishing History of Advertising Case Study Example | Topics and Well Written Essays - 1750 words. https://studentshare.org/media/1505853-history-of-advertising
(Astonishing History of Advertising Case Study Example | Topics and Well Written Essays - 1750 Words)
Astonishing History of Advertising Case Study Example | Topics and Well Written Essays - 1750 Words. https://studentshare.org/media/1505853-history-of-advertising.
“Astonishing History of Advertising Case Study Example | Topics and Well Written Essays - 1750 Words”. https://studentshare.org/media/1505853-history-of-advertising.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Astonishing History of Advertising

The History of Advertising

...Astonishing History of Advertising... Astonishing History of Advertising... of Advertising What is advertising Advertising is the mirror of the modern world. Sometimes you see an ugly figure and sometimes a beautiful one; the image keeps changing with the changing occurrences, culture, people and society providing 'excitements and allure' (Nicholl, 1978) and vehement criticisms. The fact remains that it always reflected a virtual image of what is seen around and thus invited criticisms related to culture, politics, and even language. Today there is practically no field which has not got reflected in its powerful mirrors. It has become an 'integral and essential part of the modern society.' (qtd. in Nicholl, 1978). Advertising today is total...
7 Pages(1750 words)Essay

The History of Advertising

...Astonishing History of Advertising... Astonishing History of Advertising... We are now in a stage where the habit of mass consumption is threatening the very foundation of our existence. People are buying for the sake of buying and not out of any real need. They buy just for the satisfaction of owning a status symbol. They buy for the satisfaction of owning a new model say of a car or a mobile phone. They buy just because their bought a product. Of course, in between all this people do buy things of necessity like food and clothes. It would be pertinent to see how all this came about. From what was once a frugal habit where people were poor and bought only things that were necessary to live, a massive change in habits have taken place. There are...
12 Pages(3000 words)Essay

Psychologist Accused of Fraud on Astonishing Scale

...Astonishing History of Advertising... Astonishing History of Advertising... Accused of Fraud on Astonishing Scale Abstract The paper has explained scientific fraud and how it is committed by scientific researchers. It has explained some of the fraudulent acts for instance, fabrication, falsification and plagiarism. More emphasis has been on various consequences for both detected and undetected fraud cases. Finally, the paper explains on how different forms of fraud affect the society as a whole. Introduction Scientific fraud is manipulation of information and data to get certain desired outcome (Nemeroff & Craighead, 2002). The common fraudulent acts in higher learning institutions include fabrication, falsification, and plagiarism. Some of the ...
2 Pages(500 words)Essay

Advertising

...Astonishing History of Advertising... of Language Advertising Campaign I would like to do an advertising campaign that highlights the idea that language is powerful and people should know what they mean. This would take mostly the form of print advertising that replaces commonly used words, especially slurs that are replaced by a dictionary definition of the word or phrase. This could have a background of pictures of people who could be affected by the language. An example would be people simply throwing around words like “ghetto” in a derogatory way, without thinking of the fact that that could negatively affect people. The poster would say “man, that’s so ‘a part of a city, especially a slum, occupied by a minority group or groups, seq...
1 Pages(250 words)Essay

Advertising

...Astonishing History of Advertising... Astonishing History of Advertising... Advertising Advertising is a way of marketing that is non-personal in nature which persuades people to buy certain products or services. It usually uses media outlets to bring goods and services offered to the attention of consumers in a targeted market. The use advertising makes sure that an intended message reaches a large number of people within the targeted market. There are various forms of media used in advertising, but the uniting theme about them is that all of them try to pass the message in the most appealing way possible. Examples of advertising media include TV commercials, print advertising, and direct mailing. Advertising has changed over time, and...
2 Pages(500 words)Essay

Advertising

...Astonishing History of Advertising... Astonishing History of Advertising... Task Introduction An advertisement is an element of making a commodity appealing in order to coax consumers into buying the product. Argument synthesis is the argument element whose intention is to convince reasonable people to agree to a claim. This study looks at argument synthesis as the principle applied by copywriters in advertisements. Argument Synthesis The applications of argument include ‘Logos’, ‘Ethos’ and ‘Pathos’ (Behrens & Rosen, 2011). These are key elements in advertising. Logos is the appeal to reason, ethos is the appeal to ethics and pathos is the appeal to emotion. An advertisement has three chief types of copy; that is, the headline, body copy, and slo...
2 Pages(500 words)Essay

Advertising

...Astonishing History of Advertising... Astonishing History of Advertising... Number: Lecturer: Advertising Introduction Advertising can be defined as an activity or act of promoting goods or services by drawing the interest of the public through electronic, print or broadcast media. Electronic media may include; use of television sets, radios for audio communication, the internet, smart phones, billboards, etc. print media may include; the use of magazines, newspapers, brochures, which can be printed and circulated physically to the public. Print media posses a permanent attribute since they can be kept for future use. When starting a business, advertisement is crucial for making the audience aware of the existence of any new product. Goods and...
4 Pages(1000 words)Essay

Advertising

...Astonishing History of Advertising... Astonishing History of Advertising... Marketing to Digital Natives DBQ After reading the six tips on marketing to digital natives discussed in the article, the two tips that I found important are Tip 1) Cater to Their Needs, and Tip 6) Be Everywhere. Tip 1 covers the key requirements to appeal the millennial agencies such as utility, entertainment, a source of information, and rewards. This is important because, for instance, utility will help the millennial streamline their days since they multi-task. Tip 6 covers the importance of product and brand awareness. This is important because targeting the current millennium is a challenging task. Companies who carry out their advertisement through social media...
1 Pages(250 words)Essay

Advertising

...Astonishing History of Advertising... Astonishing History of Advertising... This paper explores the enticing aspect of ads to s, and how the ads create emotions and attitudes regarding the service or product in question and most probably the intended connection of feelings towards the product advertised. This paper will assume the following outline: 1.1 Introduction 1.2 Language and rationale of ads i. Need for Affiliation ii. Need for Sex iii. Strive to Achievement iv. Urge of Autonomy v. The Call for Security 1.3 Conclusion Surname Lecturer Course Date The attitude and emotional appeal of services and products’ advertisements 1.1 Introduction The rationale of advertisement is basically to create an appeal towards consumption and use of a give...
4 Pages(1000 words)Essay

H&M HISTORY OF ADVERTISING AND DEVELOPMENT IN ADVERTISING

...Astonishing History of Advertising... Astonishing History of Advertising... History of Advertising a. How they originated The origin of Hennes & Mauritz (H&M) s back to 1947, when its founder, Erling Persson, established a cloth store in the name of Hennes, which at the time only sold women clothing (Hennes & Mauritz, 2013). Hennes & Mauritz developed as an idea that Persson developed when he visited the USA after the World War II, and discovered the high level of efficiency and high volume with which the then American clothing outfit, Barneys and Macy’s, was making its sales (Lynn & Joines, 2010). Thus, when he went back to Sweden, Persson established the clothing business Hennes, which has then grown over the history of fashion industry...
4 Pages(1000 words)Admission/Application Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Astonishing History of Advertising for FREE!

Contact Us