Expected Frequency even in dessert - Research Paper Example

It has also been observed that families with children have higher rates of consumption as compared to those without children. Various flavors of ice cream are found in the market today and these include chocolate, vanilla, cookie dough/ cookies and cream, mint chocolate chip, butter pecan/ Swiss almond, strawberry, peanut butter, coffee, cherry vanilla and peach, among many others. According to a Harris Interactive poll conducted in 2013, chocolate and vanilla are the favorite flavors followed by cookie dough/cookies and cream.

In terms of gender, a disparity exists in favorite flavor: for women, almost a third prefers chocolate flavor followed by mint chocolate chip and cookie dough/cookies and cream. However, for men, vanilla tops the list of favorite flavors followed by chocolate and cookie dough/cookies and cream. The dynamics of ice cream and frozen desserts consumption does not end with demographics and flavor, how the consumers actually eat their ice cream also varies from one group to another. Methods of consumption include eating it form a cup, cone, sundae, sandwich and others, including eating it as a topping on a cake.

Disparities exist here too. It has been hypothesized that a relationship exists between gender and how they eat ice cream. For instance, according the aforementioned Harris Interactive poll, more men than women prefer eating ice cream in cups while more women than men prefer cone. This influence of gender on how a person eats their ice cream has not been well researched and this is the motivation for this research. The paper aims to investigate whether gender and ways of eating ice cream and other frozen foods are related, or whether the choice is independent of gender.

For this study, data will be collected from students on how they eat their ice cream. Accordingly, data was collected from a sample of 40 students. To ensure that the data is not biased, efforts were be made so that the