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4. A number of weight loss product advertisements have vague claims like “These results are not typical.” These claims are usually in small print on the package. So what does “These results are not typical” tell about the product? What is typical? Are all non-typical results desirable? Further, testimonials and success stories overstate the benefits of weight loss products. These testifying statements can highly persuade the buyer by telling them that it has “amazing” results on top of the real effectiveness of the product.
As a matter of fact, the statement “These results are not typical” can even lead the advertisers in a lawsuit if not disclaimed for legal protection. The Federal Trade Commission issued guidelines in October 2009 which regulates advertisers of various products on the use of ambiguous words phrases and statements for the benefit of sales. So the use of the phrase “these results are not typical” particularly for diet advertisements is not allowed unless they also state the typical results the buyers may expect. 18. The statement made in an article in USA Weekend only provided findings in the instance of drinking 9 cups of coffee a day.
It does not have sufficient information and evidence that a single drop or even just a cup of coffee would significantly increase the levels of homocysteine in the body. Another thing is the sentence construction of “More serious seems to be coffee’s potential to raise blood pressure levels of homocysteine, a protein that promotes artery clogging…” The sentence is not constructed in the most recommended form in the rules of grammar. “More serious” is used as a noun and a subject for the whole statement.
Having grammatical errors and slips affects the credibility of a statement. The article should also provide more information of the methodology used in the study and how many patients were studied. There have been a lot of researches conducted elsewhere in the world that have defied some rules of objectivity and have packed with a terrible dose of statistical sampling blunders.ReferencesErnest, P. (n.d.). Values and Social Responsibility of Mathematics. Retrieved from http://people.exeter.ac.
uk/PErnest/pome22/Ernest%20%20Values%20and%20the%20Social%20Responsibility%20of%20Maths.doc
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