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Key Aspect of Communications Mix - Case Study Example

Summary
The paper “Key Aspect of Communications Mix” is a fascinating example of a marketing case study. Marketing can be defined as a broad business function that comprises product development, distribution process, merchandising, pricing, and promotion or communication. …
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Key Aspect of Communications Mix

Extract of sample "Key Aspect of Communications Mix"

Marketing Communications

Contents

Introduction3

Discussion3

Key aspect of communications mix3

Case study findings4

Relevant role and justification for use5

Reasons of failure or success of implemented strategy5

CSFs and key learnings7

Anticipated communications industry developments8

Conclusion8

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