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Branding and Corporate Reputation Management: Corporate Reputation Management of Volkswagen Group - Case Study Example
Summary
The paper "Branding and Corporate Reputation Management: Corporate Reputation Management of Volkswagen Group" is a great example of a case study on marketing. The term “branding” is all about consumer perception. A particular brand is basically a cluster of emotional and functional values that promises a significant experience to customers…
- Subject: Marketing
- Type: Case Study
- Level: Masters
- Pages: 10 (2500 words)
- Downloads: 0
Extract of sample "Branding and Corporate Reputation Management: Corporate Reputation Management of Volkswagen Group"
Module Code: MKTG45248
Student Number:
Contents
Introduction3
Assessment of the current strength of the firm’s reputation3
Case for establishment of corporate reputation management process6
Recommendations10
Conclusion13
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