Relationship Marketing in Global Context - Business Plan Example

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The paper “Relationship Marketing in Global Context” is a cogent example of a marketing business plan. In the modern era, every organization looks forward to achieving a competitive advantage over others in the market. …

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Relationship Marketing in Global Context

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Subject: Marketing
Type: Business Plan
Level: Business School
Pages: 13 (3250 words)
Downloads: 1

Extract of sample "Relationship Marketing in Global Context"

(3000 words)

Table of Contents

Introduction3

Objective of the paper4

Literature Review4

What is Relationship Marketing?5

Importance of Relationship Marketing:7

Commitment Trust Theory of Relationship Marketing8

Business Plan for the Burger king to Expand Business in Kiev:9

Organisation Overview:10

Mission and Vision Statement:11

SWOT Analysis of the Burger king:11

Porter’s 5 force Model and Business Expansion for Burger King:15

PESTLE Analysis of Ukraine:16

Recommendation for Burger King18

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Relationship Marketing in Global Context - Business Plan Example

Extract of sample "Relationship Marketing in Global Context"

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