Electree's Environmental Analysis, SWOT Analysis and Its Implications, the Adoption of Electree in Singapore - Example

The paper “Electree’s Environmental Analysis, SWOT Analysis and Its Implications, the Adoption of Electree in Singapore“ is an informative variant of a business plan on marketing. Electree is a bonsai shaped solar charging system aimed at providing solar derived power to environments that are almost void of renewable energy. The Electree has been designed with lightweight, thin and flexible solar panels not just for authentic purposes but also for guaranteeing a tougher leaf and more powerful solar charging garget. The device stores energy in small batteries and it can be used directly in powering appliances such as remote controls or phones. It is combined with led to give a color charging lantern that also lights up at dusk. It can give different colors depending on the position of panels. The Electree is charged in sunny weather thus providing a renewable and sustainable source of power. A USB connected to it is used in charging devices (Hushlush.com, 2014). Designed in the year 2008, The Electree was not produced until the year 2011 when the power film company of the US started producing it. However, being a relatively new product, it is yet to be fully marketed and hence it’s potential to generate revenue and hence profitability has not been fully exploited. Being a device that is fully reliant on sunshine to charge, the next best market where it can be marketed is the Asian market bearing in mind the continent is relatively sunny. It is with this in mind that the company has considered introducing the product in the Singapore market. The market is to be used as a launchpad for introducing Electree in the rest of the Asian market. The Singapore market has been found suitable owing to its business-friendly environment, its location relative to other Asian markets as well as its relatively low cost of doing business. 

With this in mind, this paper examines the decision to launch Electree in the Singapore market. The paper first gives a brief background of Electree as well as the benefits that customers are likely to derive from purchasing it. The paper then analyses the Singapore market with the aim of looking at its suitability and the factors that may hinder our success in the new market. A SWOT analysis is performed in a bid to gauge the suitability of the decision to launch in the market. Market segmentation of the Singapore market is also carried out before a decision is arrived at to mainly target our marketing to the low-income groups who will realize some cost savings on adopting the product. Finally, the paper details the marketing mix strategy that will be used in entering the new market together with the implementation schedule. Finally, the decision to launch the product in Singapore is confirmed based on a good environment as well as the strength of our product.it is our hope that the product will find a sizeable market in Singapore and hence justify the decision to market there.

Background description of Electree Company
Electree is a relatively new multipurpose charger that has the shape of a Japanese traditional tree Bonsai which gives solar power a natural look. Invented and designed by French designer Vivien Muller, Electree is inspired by photosynthesis and has its leaves as photovoltaic panels which enable the users to charge small devices and batteries using the natural light. The Electree was launched in 2008 by Muller who made waves with the launch. Since the launch, smaller versions of Electree with nine photovoltaic panels have been developed by Power Film, a leading US solar cell manufacturer.