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The concept of liberalization involves the easing of trade regulations and relaxing any restrictions related to overseas trading. The government often intervenes with the trading policies of nation and makes necessary changes on the grounds of economic, political and social policies. Such intervention is mostly taken by the government to improve the national economy and to facilitate free trade (Danbolt, 2004). This paper is focused on the liberalization and how it has impacted the domestic firms by increasing the competition in the industry. It also discusses about different ways in which the domestic firms can face the competitiveness posed by the global firms.
In several cases, in order for an industry to be fully liberalized, it takes several years to complete the process or in some cases may take decades. The liberalization virtually shortens the national boundaries and enables free trade between nations. This as a result allows several private firms from overseas locations to expand their business in the host countries which in turn helps the government to earn revenue through taxes paid by the foreign companies. Moreover, entry of foreign firms also increases the employment condition of the host economy along with infrastructure of the nation in certain cases. Liberalization in the UK allowed privatization of several sectors such as oil and energy sector, telecommunication, etc. The privatization has facilitated to reduce the monopoly business that was being conducted without the presence of any competition. Liberalization also allows the firm to improve the product and service quality and engage in innovative products.
Liberalization creates a competitive environment and as WTO (2001) stated that competition is necessary to ensure that the firms are trying to achieve competitive advantage and in the process generates higher value for the
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The existence of the discount retailing stores can be traced back to the 1940s and the starting of the 1950s. The purpose of these stores was to serve the families of those children who were born after the Second World War. The products were delivered at lower prices thus meeting the basic needs of the families, and accompanied by increasing sales and turnover.
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