Advertising on super bowl, internet - Assignment Example

31st January Advertising on super bowl, internet Question One of the main challenges of an online business is the internet connectivity. Furthermore, it needs to have employees who are experienced in the use of computers. Another issue is security, maintaining security for your websites need up-to-date technology which is expensive to install. Question 2 The use of website is one of the ways to market small business on the internet. Website has become a necessity in any business regardless of it size.

With the website, one can market goods and services to billions of people around the world at a very low cost (Joseph 56). Secondly, Social Medias such as facebook is very popular. This has created an avenue to meet and communicate with all sorts of people in the entire world. Question 3Many companies have been advertisings on national television but with the entry of internet this has started to change. Small business should not spend most of its advertising budget on a television advertisement during the super bowl.

Social media is also as major way that small business can use to reach large number of consumers especially the young consumers. Even if televisions are vital in informing families on the existence of new brands, it is not a competitive strategy. This is based on the fact that most companies have now embarked on use of internet to advertise their brands. Question 4As online shopping becomes popular there are still great fears among users. Most clients being used to the physical buying of goods and services, they tend to doubt the authenticity of the goods being sold online.

Others fear payment transaction online as there is lot of cyber crime all over the world. Though there are lot of genuine goods and services being done on the internet which is much easier, cheaper and more so it can be done beyond bounders. Works CitedJoseph, C. Problems of Doing Business on The Internet. New York: New York Press. 2004. Print.