Media summary and analysis - Assignment Example

Contents Contents Summary of the case ECOF1004 theme: 2 Individual Analysis of the Case: 3 Critical analysis: 3 Bibliography 3 Summary of the case:Ozone generator is a technology used to recycle and clean the water. Ozone water treatment is nature friendly way to clean and recycle water and is easier and cheap to install. Ozone generator removes color, odor, and other water waster from water. (Biozone, 2011).Ozone generators are safe to use for water cleaning and purification as it uses ozone molecule to remove suspended particles from water.

Ozone is made of oxygen hence it’s not harmful and is safe to use. (coolantconsultants, 1994)The company Ozone technology (OT) makes Ozone generators to improve the potency of commercial laundry machines. It has done great saving for laundry business. With this technology, they not only purify and recycle water but have also saved electricity and use of detergent. The company is expanding with their new projects like a new project with nursing home. They have raised steady revenue in their business till then.

OT’s value in market is constantly increasing because of its effective, natural friendly and affordable price. Moreover their business type has many positives points which have given them great success. Getting an Ozone generator will help nursing school and other customers in saving electricity and in future will help them more with the growing rates of electricity.Many institutes and organizations are run by Australian government which is non-profit in nature. The technology and business type OT can increase their business; if they make government-running organizations their client.

ECOF1004 theme: The key features that are growing OT’s business are that it has cheap installment, is environmental friendly, is safe, and consumes less electricity. These are the core-demonstrated abilities of company OT, which is increasing their business and profit.Individual Analysis of the Case:The main reason over which the business OT is running and expanding is its benefits. Its cheap installment, environmental friendly, safe, and less consumption of electricity are the benefits, which can get from them.

Their target market is organizations that are looking for a safe investment. And want their system to last long without any issues and repair.Critical analysis:The company OT, which makes and install ozone generators, started their project for commercial laundry machines; and with them, they have gained good profit. Moreover commercial laundry system has also got many benefits after installing ozone generators. Now when OT is expanding their business; they aim to target government-running organizations like nursing house etc.

Ozone generator is a successful technology in every way. They have vast strength and opportunities in their business. Once when OT will come in mainstream as a business company their demand in market will increase. To target more audience for their ozone generates they can make a good strategy for their marketing and presentations. If they will get project for nursing home then they will be able to expand their business. This will introduce OT Company to government and usually government keeps one loyal company for dealing: and OT Company will take a good leap.

BibliographyBiozone, (2011) Ozone Generators [online] available from [20 August 2011]Coolantconsultants (1994) Ozone Technologies [online] available from [20 August 2011]