Planning Project of PepsiCo in the United Kingdom - Assignment Example

Comments (0) Cite this document
The author of this assignment "Planning Project of PepsiCo in the United Kingdom" touches upon the soft drink industry of the UK. It is mentioned that the industry has manifested sustained growth since the first time carbonated soft drinks emerged in the market. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.7% of users find it useful
Planning Project of PepsiCo in the United Kingdom
Read TextPreview

Extract of sample "Planning Project of PepsiCo in the United Kingdom"

Download file to see previous pages To achieve this purpose, the chosen company is PepsiCo. Inc. which manufactures and markets diverse brands.
The origin of Pepsi Cola was traced from the talent of Caleb Bradham, a New Bern, North Carolina pharmacist more than 120 years ago. Together with Coca-Cola, these two soft drinks manufacturer has revolutionized the beverage industry through their concoction of carbonated soft drinks (CDS), defined by Canadean (2010) as beverages that include sweetened, non-alcoholic drinks containing carbon dioxide (par. 1). The British Soft Drinks Association (BSDA) (2010) more comprehensively defined carbonates as “ready to drink including draught dispense; home dispense; regular including sparkling juice; low calorie and zero calorie; cola; lemon including lemonade; lemon-lime; mixers including tonic and bitter drinks; orange; shandy; others including other carbonated fruit flavours, energy drinks, sparkling flavoured water, health drinks and herbal drinks” (British Soft Drinks Association (BSDA) 2010, 9). In the UK, PepsiCo. started operations in 1953 and the Pepsi Max brand was first marketed in 1993 (PepsiCo UK & Ireland 2011).
believe we should be known not just for the financial results we generate but also for the imprint we leave on society as a whole” (PepsiCo UK & Ireland 2011). To achieve this purpose, the organization designed and implemented strategies that focus on healthier products, protecting the environment, and providing holistic support for personal and professional growth for their people. As such, PepsiCo UK aims to transform their core business into providing products with potential health benefits and ensure that they would be catalysts of change in UK’s food and beverage industry (PepsiCo UK & Ireland 2011).
Accordingly, the future thrusts of the organization are to lead in the promotion of healthy products by producing and delivering balanced amounts of fruit, vegetables, wholegrain, fiber, and other positive nutrients and food groups (PepsiCo UK & Ireland 2011). ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Planning Project of PepsiCo in the United Kingdom Assignment”, n.d.)
Retrieved from
(Planning Project of PepsiCo in the United Kingdom Assignment)
“Planning Project of PepsiCo in the United Kingdom Assignment”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Planning Project of PepsiCo in the United Kingdom

Population in United Kingdom

...? Running Head: UNITED KINGDOM IMMIGRATION The approximated total immigration in the long term with regards tothe UK in 2010 and more precisely up to June of 2010 was 572000 and this estimate was the same to the level observed since 2004. Net migration in the United Kingdom is increasing this can be explained by decreased emigration but not by increased immigration. Estimated net long-term immigrating to the UK is estimated to be around 226,000 as at June 2010. Which is lower compared to the previous year June 2009. This represent an increase by 35 per cent from the previous year, but this is lower than the net peak in immigration in 2004/2005.The net increase in...
2 Pages(500 words)Essay

Migration in United Kingdom

...The paper would seek to analyze the immigration policies that are currently prevailing in the United Kingdom for the asylum seekers. Whether these policies are meant in fact to cater to the needs to the asylum seekers and whether they can differentiate between those who are genuine applicants and the bogus ones. In order to define an asylum seeker, one can take the international definition from the UN convention which was held in respect to the status of Refugees in 1951: "Owing to well-founded fear of being persecuted for reasons of trade, religion, nationality, membership of a particular social group or political opinion , is outside the country of his nationality and is unable , or owing to such fear,...
4 Pages(1000 words)Essay

Gambling in United Kingdom

...Running Head: Gambling in UK Gambling in UK, Factors behind the rise of Gambling, Cause to Concern, Prevention Methods [Institution's Name] Gambling in United Kingdom Introduction Gambling is "placing value upon a game/event or a bet of any type that has an unpredictable outcome, and in which the result to some magnitude is determined by chance (Bolen & Boyd, 1968). There are three important terms that come under the head of gambling; these are "Problem Gambling, Compulsive Gambling and Pathological Gambling." (Clinical Psychology Review 22 -2002) These three terms are often used interchangeably in order to refer to the condition of disorder in gambling behaviors. The term Pathological gambling (PG) can be described... and attempts,...
8 Pages(2000 words)Essay

Transport in United Kingdom

...Transport in United Kingdom Table of contents Page 3 2. Background Page 3 3. Aim Page 4 4. Methods Page 4 a. Questionnaire for the survey : Page 4 5. Findings : Page 6 6. Conclusions : Page 8 7. Recommendations : Page 9 8. References : Page 10 Abstract United Kingdom is blessed with well-developed road, air, rail, and water networks for transportation. Automobile industry has started to develop during the 1950’s and 60’s and along with that the road facilities also started to grow rapidly. UK transports travel down the left side of the road, and steering wheels are positioned on the right side of the vehicle. Car and Bus services are excellent in UK along...
5 Pages(1250 words)Essay

Nissan United Kingdom Ltd

...An Analysis of Nissan United Kingdom, Limited An overview Nissan United Kingdom was born around 1970 after the Nissan Motor Corporation approached Octav Botnar, then the leader of Datsun U.K. The same year Bortnar travelled to Japan to sign a distributorship agreement between Nissan M.C that saw Nissan U.K become the sole distributor of Nissan models in the Great Britain. Through a new marketing approach, it was able to register high sales and surpass its Japan rivals, Toyota and Honda. Key issues Key issues identified in the case study of Nissan United Kingdom Limited are: The firm’s relationship with its parent company, Nissan Motor Corporation The leadership style adopted by both Nissan U.K and Nissan M.C The establishment... for the...
4 Pages(1250 words)Case Study

Report project for PepsiCo, INC

...PepsiCo Inc. The report answers the relevant questions related to the financial ments of PepsiCo for the year ended 2009 from the annual accounts of the company. Several ratios of the company have also been computed in order to assess the performance of the company. Amount reported as Property, Plant, and Equipment The amount reported as Property, Plant, and Equipment (net) for the company as at December 26, 2009 in the Balance Sheet is $ 12,671 million. (PepsiCo, 2009) This amount is shown as net of accumulated depreciation and impairment losses on the assets, if any. Depreciation method and depreciation charge The company uses a straight line method to record the depreciation expense and records the depreciation as well... for its...
5 Pages(1250 words)Research Paper

Vodafone in United Kingdom

...changes in the companys sponsorship strategy. First the company decided to cut ties with McLaren. They argued that the exposure offered by Formula one connection has gone down. It is also planning to terminate its sponsorship of Dublin GAA. The company will do its own events other than getting involved in other company’s events (Grant, 2010. P. 65). Vodafone development change Vodafone Music has been launched by the Vodafone India. This is a music service which is mobile internet based. The service is powered by a platform called Hungama’s. This helps the company elevate the level of data consumption (Lindgren, 2009. P. 56). Vodafone method of development The company started their journey towards sustainability in...
6 Pages(1500 words)Coursework

CEO Project---Pepsico

...customers in quality project development is the brainstorming of ideas and developing strategies for the completion of the project. In quality planning, external and internal customers will play a major role in identifying the standards required for the project. They will constantly evaluate the project, to ensure that quality values are met. They will also monitor the results to ensure they are in line with the set conditions. Quality improvement will be enhanced by the customers, and as a result, the quality of project management will be enhanced, giving rise to quality products. In implementing the project, there...
7 Pages(1750 words)Research Paper

CEO Project---Pepsico

...conservation programs discussed earlier. By rolling out the projects in the Europe before spreading out to the United States and the rest of the world is a portrayal of the company segmenting strategy as they roll out the plan in stages. The implementation program also has periodic assessment in order to determine the success and effects of the extensive marketing campaigns that the company will roll out. The projects require effective assessment since such helps criticize the operations and plans of the company in order to provide the marketing team with an opportunity to assess its progress. The development of a culture for example is a process that...
7 Pages(1750 words)Research Paper

Project Homelessness at hampshire united kingdom

...PROJECT HOMELESSNESS AT HAMPSHIRE UNITED KINGDOM Contents Contents 2 Causes of homelessness in elderly community at Hampshire 3 Economic factor 3 Social factor 4 Mental and physical disabilities 6 Lack of Government initiatives 8 References 9 Causes of homelessness in elderly community at Hampshire Hampshire is severely affected by the problem of homelessness in elderly community. This problem is increasing day by day. Elderly community of UK is strongly affected by the problem of homelessness. Increase in homelessness of elder people is creating many problems in the society of UK. Different organizations are involved in handling this problem. They are taking care of elderly people and...
6 Pages(1500 words)Book Report/Review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Planning Project of PepsiCo in the United Kingdom for FREE!

Contact Us